Full-Time

Sr. Programming Manager

Confirmed live in the last 24 hours

Roku

Roku

1,001-5,000 employees

Streaming devices and content distribution services

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$138k - $170kAnnually

Senior, Expert

Santa Monica, CA, USA

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Tableau
Looker
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Experience in high-demand environments with complex modeling and analysis, especially in streaming media
  • Deep understanding of industry trends and ability to anticipate and respond to industry shifts with strategic agility and creative solutions
  • Committed to staying ahead of market trends and continuously evolving the content offering to meet changing viewer preferences
  • Proven track record in data-based content strategies, enhancing viewer engagement and satisfaction
  • Exceptional financial modeling skills; proficient in MS Excel & PowerPoint, and familiar with Looker, Tableau, and Airtable.
  • Bachelor's degree in a relevant field; MBA preferred but not required
  • Strong leadership, communication, and interpersonal skills, with experience in mentoring and fostering collaboration
Responsibilities
  • Define and manage the content strategy, target audiences, content cohort identification, content volume, genre mix, content windowing, programming and stunting to attract and retain viewership for a specific line of business.
  • Analyze market data and audience insights to inform content acquisition and programming decisions
  • Evaluate potential content for quality, audience appeal, and cost-effectiveness
  • Prepare for and help guide negotiations with studios, production companies, and distributors to secure content deals for film and TV content as needed.
  • Manage content budget allocation and ensure adherence to financial targets.
  • Develop content strategy guides for content acquisition team, working cross functionally across the Marketing, PR, Product, Core Analytics, Business Strategy and Audience Insights teams
  • Develop content category and windowing strategies that maximize portfolio efficiency and margin while continuing to drive viewer engagement and increase viewer habit
  • Support Consumer Insights and Core Analytics to help identify deep, actionable data-driven insights into the content preferences, behavior and needs of viewers
  • Evaluate business metrics and KPIs across Finance, Core Analytics, Content Acquisitions, Merchandising and Marketing
  • Manage team across deliverables for many time-sensitive and sometimes ambiguous topics
  • Regularly present analyses and reports on relevant operating and financial metrics in an easy-to-understand format to senior business leaders both internally and externally
  • Perform other tasks, projects, and responsibilities as assigned by leadership

Roku provides a range of products and services in the streaming television market, primarily targeting consumers in the U.S. and Mexico. Their offerings include Roku-branded TVs, streaming players, audio equipment, and a Smart Home system, all powered by a specialized operating system that enhances the home theater experience. Roku also creates original content through Roku Originals, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. Unlike many competitors, Roku's business model combines hardware sales with advertising revenue and content distribution, allowing them to generate income from both product sales and ad-supported streaming services. The company's goal is to deliver an accessible and enjoyable streaming experience for users while expanding their content offerings.

Company Stage

IPO

Total Funding

$241M

Headquarters

San Jose, California

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with CHiQ expands Roku's presence in the European smart TV market.
  • New 'fast' channels on The Roku Channel can boost user engagement and ad revenue.
  • Strong investor confidence is shown by recent investments from multiple asset management firms.

What critics are saying

  • Dolby's lawsuit could result in significant legal costs and damages for Roku.
  • Competition from established brands like Samsung and LG may impact QLED TV sales.
  • New content offerings may not attract the expected audience, risking lower ad revenue.

What makes Roku unique

  • Roku's proprietary OS offers a seamless and user-friendly streaming experience.
  • Roku Originals and The Roku Channel provide exclusive content to attract viewers.
  • Roku's diverse product range includes TVs, streaming players, and audio equipment.

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Benefits

Unlimited vacation days

Medical, wellness, and financial benefits

Free snacks and access to fitness center at headquarters