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Basis Technologies

Platform-independent application development tools

Senior Integrated Media Planner

Performance & Paid MarketingUpdated on Nov 9
Full-timeRemote in USA

About the Job

Requirements

  • At least 5 years of experience, or an equivalent combination of education, training, and experience.
  • At least 4 years of experience in digital media buying and planning.
  • Previous experience mentoring junior team members.
  • A strong understanding of programmatic media and real-time bidding.
  • Proficiency with holistic media-planning fundamentals and media-planning tools.
  • Experience with syndicated research tools.
  • Experience working alongside a demand-side platform.
  • Advanced Excel and PowerPoint skills.
  • Strong written and verbal communication skills.
  • Strong issue-resolution and problem-solving capabilities.
  • Ability to work effectively in a cross-functional team environment.
  • A thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Responsibilities

  • Partner with research and strategy team members to develop and present integrated media recommendations.
  • Maintain a strong understanding of the digital media landscape and the latest Basis products and solutions.
  • Understand how digital channels work together to drive different business outcomes.
  • Mentor and train junior planning team members.
  • Bring new ideas to clients through digital innovation, research, and vertical expertise.
  • Use syndicated research to build rationale for recommended media strategies.
  • Collaborate with the analytics team to align media strategies with business objectives and measures of success.
  • Negotiate with vendors to secure the best inventory and pricing for clients.
  • Cultivate internal relationships with ad operations, campaign analytics, and search and social media planners.
  • Provide solutions-oriented, high-quality client service.
  • Ensure campaign performance, client satisfaction, and retention while working alongside the VP and Director of Integrated Client Solutions and Client Development team members.
  • Monitor advertising trends and provide clients with points of view on topics such as the cookie-less future.
  • Manage insertion orders, post-insertion-order media-plan revisions, and approval of publisher insertion orders for each campaign.
  • Actualize campaigns to ensure budgets and key performance indicators are met and delivered in full.
  • Assist Finance with billing executions and discrepancies.
  • Complete traffic sheets and assist with gathering creative assets and instructions as needed.
  • Create an inclusive and respectful environment where all voices are valued and supported.

Desired Qualifications

  • Hands-on demand-side platform buying experience.
  • Experience working with a third-party ad server.
  • Experience with digital reporting dashboards such as Datorama.
  • Basis certification.

About the Company

Basis Technologies

Platform-independent application development tools

BASIS International Ltd provides platform-independent application building blocks and development tools, including the sixth generation BBx® using Java technology, PRO/5® and Visual PRO/5® for high-performance client/server systems, and Desktop Apps with a zero deployment strategy, catering to global companies' customized business solutions.

Company size
1,001-5,000
Company stage
Later Stage VC
Total funding
$133.6M
Headquarters
Chicago, Illinois
Founded
1985

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