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Kalshi

Regulated event-contract trading platform

Growth Product Manager - Reactivation

Product ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • Experience as a Growth Product Manager or consumer Product Manager, with a track record of using data and experimentation to improve user behavior and business outcomes.
  • Strong hands-on SQL skills, including the ability to independently explore user data, build cohort analyses, and turn findings into clear product decisions.
  • Strong quantitative judgment, including the ability to size opportunities, prioritize experiments, and distinguish meaningful results from noise.
  • Strong execution and ownership, including the ability to move from an ambiguous problem to a launched experiment and follow through on the results.
  • Creative thinking about why users return to a product, with ideas that extend beyond standard promotional offers.
  • Understanding of sports and seasonality, including how fan interest changes throughout the calendar.
  • Ability to work closely with engineering, lifecycle marketing, and acquisition teams to deliver coordinated programs.

Responsibilities

  • Set the roadmap, prioritize opportunities, and take experiments from analysis through launch and measurement.
  • Use SQL to analyze cohorts by sports season, category traded, major event, and behavior; identify churn patterns and size opportunities.
  • Test product experiences, incentives, and other approaches with clear hypotheses and rigorous measurement.
  • Develop reactivation strategies for seasonal sports, elections, and other major moments, including what happens after they end.
  • Determine which users to reach, what will resonate, and when to engage them; coordinate channel execution and measurement.
  • Build ways for users to find relevant markets beyond the event or sport that first brought them to Kalshi.
  • Turn successful experiments into ongoing programs, document what works, and establish benchmarks for reactivation performance.
  • Track post-season reactivation rates, the share of active traders who have reactivated, and whether returning users stay engaged; coordinate proposed programs with the CCO and CRO.

About the Company

Kalshi

Regulated event-contract trading platform

Kalshi runs a US federally regulated exchange that lets traders speculate on whether future events will occur using event contracts. These contracts are approved by the CFTC and enable positions on outcomes like statistics or legislative results. Traders place bets on events via Kalshi’s trading platform, and the company earns revenue from transaction fees on each trade. Kalshi differentiates itself by being the first federally regulated market for event contracts, focusing on a new asset class within the futures ecosystem, and attracting both individual investors and institutional traders. Its goal is to give participants a regulated venue to hedge or speculate on economically significant events, expanding the scope of traditional futures markets.

Company size
501-1,000
Company stage
Series G
Total funding
$3.5B
Headquarters
New York City, New York
Founded
2019

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