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SAMY

Influencer marketing agency leveraging data-driven storytelling

Creative Lead - Copywriter

Copywriting & Creative WritingUpdated on Nov 13
Full-timeMiami, FL, USANo salary listedIn-person

About the Job

Requirements

  • The candidate should be able to turn strategic insights into original campaign ideas and create compelling digital and social work for U.S. audiences.
  • The candidate should demonstrate conceptual thinking, strong writing, and cultural fluency.
  • The candidate should be able to own projects from brief through delivery.
  • The candidate should be comfortable presenting decks and creative ideas, participating in follow-up meetings, and contributing to pitches.

Responsibilities

  • Develop original campaign ideas from strategic insights and bring them to life through digital and social work for U.S. audiences.
  • Own projects from brief through delivery, collaborating closely with Creative, Strategy, Account, Art Direction, and Video teams.
  • Present decks and creative ideas, participate in follow-up meetings, and contribute to pitches.
  • Strengthen overall creative quality and guide junior creatives.

About the Company

SAMY

Influencer marketing agency leveraging data-driven storytelling

SamyRoad is a global influencer marketing agency that helps brands grow by designing and running influencer campaigns. It combines data and creativity to understand consumer behavior, then tells compelling stories that connect with audiences through influencers. Its product workflow includes campaign creation, execution, and performance analytics, delivered by partnering with indie agencies and individuals across a global network. The company differentiates itself through a data-driven, story-focused approach, deep human connections, and a wide international footprint spanning 40 markets and 15 countries, serving clients from fashion brands like H&M to global brands like Reebok and Crocs. Its goal is to drive client growth by delivering scalable influencer campaigns that perform well across multiple markets.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Madrid, Spain
Founded
2012

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