Head of OOH Media

pump.fun already owns the timeline. Now make the street look up.

WHO WE ARE

Baton Corporation builds and maintains pump.fun, a consumer crypto product built around token creation, discovery and trading.

pump.fun is one of the youngest top revenue-generating companies on the planet. We are just getting started.

We ship to production daily. Bureaucracy is minimal. We solve hard technical and go-to-market problems at scale, and we're data-driven - systematic tools and the scientific method decide what works, not opinions.

Working with us isn't for everyone. Hours are long and sometimes strange. The pace is intense. Individuals own their function end to end. When we ship something, it reaches hundreds of thousands of users and traders within days - and that is exactly what makes it so much fun.

THE ROLE

pump.fun is one of the most recognised names in crypto and is becoming the place where crypto trades in public. Now we're going mainstream, and out-of-home will play a defining role in getting us there. We want pump.fun to show up in the world's biggest cities in a way people stop for, photograph, post and talk about.

We're hiring our first Head of OOH Media to own this channel end to end. Your job: find the placements, the moments and the ideas that turn a billboard into a headline. You'll choose the sites, make the deals, drive the creative with our in-house team, get it up - and prove what it moved.

This is a builder seat, not a buying desk. No six-month campaign calendar, no committee. When culture moves on, we need a placement live within days. You'll work directly with leadership, creative, product and growth, and what you build becomes how pump.fun shows up in the physical world - starting with the cities that matter most.

WHAT YOU'LL DO

● Own OOH end to end - set the strategy, budget and calendar across every out-of-home format in our priority markets

● Pick sites that earn attention - find the placements that matter for our users and traders - and know exactly why they matter

● Make the deals - negotiate rates, added value and first look at premium inventory

● Make ideas that travel - concept OOH campaigns built to be photographed, posted and covered - a placement that lives for a week on the street and for months online

● Go beyond the billboard - when the moment justifies it, pitch and run the stunt that gets a whole city talking - bold ideas are welcome here, as long as they earn their place

● Move at the speed of the internet - react to market and cultural moments in days; build the partner bench, pre-cleared formats and production pipeline that make that possible

● Run it on the ground - production, installs, permits, legal and brand-safety review, and day-of execution

● Prove what it moved - measure with geo-holdouts, brand and search lift, app installs, social reach and earned media - cut what doesn't work, double down on what does

● Build the playbook - this is the first seat of its kind at Baton; what works in one city becomes how we take pump.fun to the world

WHAT WE'RE LOOKING FOR

● 4+ years in OOH, media or brand marketing with major-market campaigns you can point to on a map

● Deep OOH fluency - formats, inventory, pricing, lead times, permits, and the people who control the best placements

● A negotiator's instinct - you know what premium inventory should cost, where the value is, and how to get it

● Creative judgment - you can brief and push creative, tell a great idea from a loud one, and know what makes people stop and post

● Measurement rigour - you design campaigns to be measured before they launch, and report what a placement delivered in numbers, not adjectives

● Speed and ownership - you thrive with a lean team, tight timelines and decisions made in hours, not weeks

● Culture-native - you live online, understand internet and meme culture, and know how a physical moment becomes a digital one

NICE TO HAVE

● Experience on both the buy side and the sell side of OOH

● An OOH campaign or stunt that earned national press or went viral - and you can tell us exactly why it worked

● Programmatic digital OOH experience

● Crypto, fintech, sports betting, prediction markets or gaming brand experience - or you already use pump.fun

● Getting regulated-category creative (financial services, crypto) approved

Anyone can buy a billboard. We want the person who makes a city talk about it.

WHY JOIN US

● Distribution from day one: you're not launching an unknown product - pump.fun is one of the most recognised names in crypto, with a community of users and traders that already lives on it. Now we're taking it mainstream

● Own a channel: this is the founding OOH seat - you set the strategy, the sites, the budget and the bar

● Real budget, real speed: meaningful media spend and approvals in hours, not quarters

● Upside that tracks impact: top-of-market base, a generous bonus structure linked to what your campaigns move, and token participation

● A small, sharp team: direct access to leadership, real ownership and no layers between your idea and the decision

HOW WE'LL MEASURE SUCCESS

● First 30 days: the OOH landscape in our priority markets mapped - a ranked inventory and partner list with rate benchmarks, a measurement framework agreed, and the first placement booked

● First 90 days: a flagship campaign live and measured, a fast-turn reactive pipeline in place, and relationships that give pump.fun first look at premium inventory

● First 180 days: OOH a proven, measured brand and growth channel for pump.fun - at least one moment that broke out nationally - and a playbook ready to scale to new cities

COMPENSATION & BENEFITS

● Base salary: $250,000 - $400,000, depending on experience and scope

● Performance-related compensation: Generous bonus structure linked to campaign impact - including token participation depending on level

● Benefits and relocation support: To be confirmed for this role

LOCATION & ELIGIBILITY

• New York preferred, working in person with our growth team.

• For New York-based roles you must be authorized to work in the United States. Please tell us in your application whether you will now or in the future require visa sponsorship.

HOW TO APPLY

Send your résumé and a short example of a model or experiment that changed how advertising budget was spent: the question, your approach, and what moved. Links to papers, talks or code are welcome. No cover letter needed.

https://jobs.ashbyhq.com/batoncorporation/5cdeb84b-39fc-465e-a730-b13b69d2e3d4

EQUAL EMPLOYMENT OPPORTUNITY

• Baton Corporation is an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity or expression, pregnancy, familial status, military or veteran status, citizenship status, genetic information, or any other status protected by federal, New York State, or New York City law, including the New York State Human Rights Law and the New York City Human Rights Law. Reasonable accommodation is available for applicants and employees with disabilities upon request.

  In accordance with the NYC Fair Chance Act and New York State law, Baton Corporation does not inquire about criminal conviction history prior to a conditional offer of employment, and any such inquiry made thereafter will be conducted in accordance with applicable law.

  The salary range listed above reflects Baton Corporation's good-faith estimate of the compensation for this role at the time of posting, in accordance with New York Labor Law §194-b.

If you've ever walked past a billboard and thought "I'd have done that better" - this is your opportunity.