Measurement Lead
TikTok
Measurement Lead
TikTok
Short-form video platform with ads
The Measurement team helps interpret and understand the performance of advertising on our platform. We partner with advertisers and agencies to evaluate campaign effectiveness, uncover insights, and identify opportunities to optimise activity. Through data, collaboration, and thoughtful analysis, we help businesses build meaningful connections that drive measurable outcomes. About the Role: The Measurement Lead will oversee the Measurement Partners within their region and report to the Head of Measurement. The Measurement Lead and the team will partner with leading clients and agencies to help them understand and measure the effectiveness of their investment on our platform. You will play a key role in shaping measurement strategies that support informed decision-making and long-term client success. This role will also collaborate closely with cross-functional teams including Sales, Product Marketing, Measurement Product, and Business Marketing to ensure clients and agencies receive best-in-class support and insights. You will have a collaborative and curious mindset and enjoy solving complex problems, developing people, and using data to drive impact. Success in this role comes from combining strong analytical thinking with thoughtful leadership and a commitment to helping others grow. Responsibilities: - Build, lead, and develop a high-performing team of measurement professionals - Partner with clients and agencies to deliver insights that deepen understanding of performance on the platform - Work closely with revenue and product teams to design and implement strategic learning agendas for clients and agency partners - Gather and elevate client and agency feedback to ensure it informs product development and partnerships - Collaborate with regional leadership to provide measurement perspectives and insights to key stakeholders - Partner with product and partnerships teams to prioritise measurement solutions that best support the region - Work with global teams to help shape the case for continued investment and growth across measurement, research, and data science capabilities
Minimum Qualification(s) - Significant experience in digital advertising, measurement, or marketing analytics, ideally within large marketing organisations, agencies, or measurement providers across the Middle East and/or Africa - Experience leading or developing analytical teams, with a track record of building strong team cultures and delivering impact through data - A bachelor’s degree in a quantitative or analytical field, or equivalent practical experience - Experience applying analytical methods and experimental design to solve complex business problems - Strong organisational and time-management skills, with the ability to prioritise effectively in dynamic environments - The ability to guide teams through complex decisions and deliver consistently high-quality work Preferred Qualification(s) - Postgraduate study in areas such as science, mathematics, operations, business, marketing, or research - Experience leading client-facing or service-oriented teams - Familiarity with attribution methodologies and performance measurement frameworks - Experience working with advertising agencies or data-driven marketing organisations - Interest in working in a collaborative, fast-moving, global environment - Familiarity with regional industry initiatives or measurement organisations
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Acknowledgment of Country
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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