Team Description
We are seeking an experienced Product Marketing Strategy Director to join our team and lead our efforts to build and maintain strategic relationships with key industry analysts and influencers. This individual will be responsible for developing and executing a comprehensive global strategy for engaging with key industry analysts from top-tier firms such as Gartner, Forrester, and IDC while ensuring accurate positioning of Pendo’s solution leadership with boutique firms as well. Additionally, this role will include developing and executing on strategies to expand and maintain Pendo’s position on peer review sites like G2 and Gartner Peer Insights; owning and managing a strategic competitive win/loss program providing insights to executive leadership, product management, and sales; and collaborating with marketing to execute successful demand generation programs leveraging analyst reports and research. Lastly, this individual will be responsible for additional strategic projects such as revamping our value realization process, working on ROI surveys and benchmark projects, and working directly with senior product leaders on key presentations at Pendomonium and other important events.
Role Responsibilities
The ideal candidate should possess exceptional communication, problem solving, and critical thinking skills. We are seeking an individual with strong interpersonal skills, the ability to work in a fast-paced environment, and a passion for building relationships with thought leaders and industry experts. The successful candidate will be an enthusiastic self-starter and team player with a demonstrated ability to multi-task and balance competing priorities. Your expertise, initiative, strategic approach, and resourcefulness will be fundamental in enhancing Pendo’s visibility, market leadership, and innovation across the market.
- Evolve and execute Pendo’s annual strategic analyst relations plan to inform and support product and market strategy and market positioning to drive pipeline and category leadership.
- Develop and maintain strategic relationships with key industry analysts, ensuring Pendo is top-of-mind and accurately represented in the analyst community as well as favorably positioned in analyst evaluations.
- Analyze insights from analyst interactions to guide strategic company decisions, staying ahead of market trends and competitive dynamics. Leverage these insights to develop tools that support the selling process.
- Assess the strategic market and competitive landscape to identify product gaps, competitive threats, and strategic opportunities; provide executive leadership, product/engineering and sales management with input into strategic planning and product/roadmap planning.
- Lead cross-functional teams in strategic projects like building value realization frameworks and creating ROI benchmarks and other ROI assets for use by sales and marketing.
- Work with senior product leadership on keynote presentations for significant events like Pendomonium.
- Develop and maintain programs on peer review sites, ensuring Pendo is favorably positioned.
- Collaborate with marketing on demand generation and communications programs leveraging analyst reports and research, ROI benchmarks, and peer review site quotes and insights to further Pendo’s perception in the market.
Minimum Qualifications
- Over 7 years of experience in product marketing at B2B SaaS companies
- Strategic thinker who can synthesize product and corporate strategy for an external analyst audience and similarly share third-party insights back with cross-functional internal audiences, including senior executives
- Excellent verbal and written communication skills to effectively engage and influence analysts and internal stakeholders.
- Exceptional teamwork and influencing skills, with the ability to work with others cross-functionally and at all levels within the organization
- Experience developing project plans and driving cross-functional program management
Preferred Qualifications
- Strong program and relationship management capabilities.
- Ability to independently handle multiple tasks and projects with precision.
- Experience working with Tier 1 analyst firms such as Gartner, Forrester and IDC as well as top-rated boutique analyst firms
- Experience with peer review sites like G2, TrustRadius, Gartner Peer Insights, and Gartner Digital Markets
- Experience with setting up and running competitive win/loss analysis programs
Pendo Description:
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society’s experience with software.
Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo’s future. Our culture is passionate, dynamic, and fun.
EEOC
We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Accessibility
Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation(s) for any part of the recruitment process, please send a request to: [email protected]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
Compensation
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.
The expected salary range for this role to be performed in:
Raleigh, NC - USD $155,000 - $175,000
Remote - USD $160,000 - $180,000
San Francisco Bay Area, CA - USD $170,000 - USD $190,000
New York City, NY - USD $170,000 - USD $190,000
Colorado - USD $160,000 - $180,000
Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.
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