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Affinity Group

Food sales brokerage with analytics

K-12 Specialist - Food Broker

Full-TimeUpdated on 10/19/2026
No salary listed
Mid
Bachelor's
Sacramento, CA, USA
In Person
Sales & Account ManagementField Sales

About the job

Requirements
  • A bachelor's degree (BA or BS) in a related field or equivalent is preferred.
  • Three to five years of experience, preferably with a food sales and marketing agency, K-12 food service management, or a national food manufacturer.
  • Maintain confidentiality of business strategy, pricing, data, and issues as required by the company, manufacturers, and operators.
  • Manage time effectively, prioritize competing priorities while traveling, and execute weekly, monthly, and annual SMART goals.
  • Explain information and issues clearly in person, in writing, and by phone; communicate professionally and listen effectively to provide solutions to district customers and manufacturers.
  • Take initiative in managing the sales territory, volunteer for new challenges, and take ownership of time spent with operators and clients.
  • Demonstrate emotional intelligence, empathy, and understanding when interacting with diverse clients and business partners, and develop partner relationships to identify needs and support business success.
  • Hold a valid driver's license, have reliable transportation and a clean driving record, use a personal vehicle, and maintain a flexible schedule for daily territory travel and occasional overnight industry events.
  • Be proficient in Microsoft Office Suite and CRM systems, and effectively use virtual presentation tools such as Microsoft Teams, Zoom, and other cloud-based solutions.
  • Promote positive team interactions, follow best practices, support team members' success, and share opportunities for growth; peer mentoring in K-12 sales practices and knowledge transfer are expected.
  • Be able to stand for extended periods and safely lift case goods up to 50 pounds during food trade show season.
  • Travel by motor vehicle daily to assigned locations.
Responsibilities
  • Plan and schedule in-person sales calls with key business planning customers using CRM, and achieve weekly and trimester call and presentation goals.
  • Conduct field sales activities, including customer appointments, taste testing events, and food shows at district and state School Nutrition Association levels.
  • Monitor and respond to emails and voicemails daily, ensuring customer and operator inquiries are addressed within 48 hours.
  • Conduct timely follow-up calls with customers and sales leads to maintain engagement and drive sales opportunities.
  • Analyze school bids and develop customized strategic presentations for school district decision-makers that align with bid requirements and showcase company products.
  • Build and maintain relationships within the K-12 school segment, including school districts and distribution partners, to drive sales growth.
  • Expand knowledge of the K-12 segment, including market trends, product offerings, and customer needs.
  • Attend industry events, trade shows, and meetings as directed by K-12 leadership and sales management to strengthen market presence and expertise.
  • Conduct in-person appointments to sell and market products to school distributors and school districts.
  • Work with the Bid Manager to code and recap school bids so pertinent information can be obtained from manufacturers.
  • Educate other sales representatives about K-12 school products.
  • Input daily activity into CRM and plan against top-priority customers and manufacturers.
Desired Qualifications
  • Experience with a food sales and marketing agency, K-12 food service management, or a national food manufacturer is preferred.
  • A bachelor's degree (BA or BS) in a related field or equivalent is preferred.

About the company

Affinity Group is a North American food sales and marketing agency that works as a broker to help brands grow in both foodservice and retail channels. It provides sales strategy, culinary support, store-level merchandising and planning, plus category management and consumer-trend insights. The company leverages data and analytics to guide decision-making and deliver real-time results for clients, with divisions for foodservice and retail offering tailored solutions such as menu development, marketing insights, and perishables brokerage. It differentiates itself through its dual-channel focus, a track record of acquisitions to broaden reach (Matrix Sales & Marketing and Jon Morris & Co.), and ongoing data integration and AI enhancements through a partnership with Mascari NXT. Its goal is to drive sales growth and stronger brand performance for client brands across the North American market by turning data and market insights into practical sales and merchandising plans.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Charlotte, North Carolina

Founded

2014

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Simplify's Take

What believers are saying

  • PR Newswire said the Mascari NXT deal expands customer reach by 50%.
  • Datassential's May 2026 case study validates Affinity's pitch-to-win execution with measurable placements.
  • Leadiq noted December 2025 produce leadership hiring, signaling continued channel-specific investment.

What critics are saying

  • Mascari NXT integration in 2026 risks distraction and culture clash across sales teams.
  • Small-company profile and 51-200 employees create client-concentration risk if one account leaves.
  • AI selling is becoming table stakes; competitors can copy it within twelve months.

What makes Affinity Group unique

  • January 2026 Mascari NXT acquisition adds AI-driven selling to food brokerage.
  • Affinity Group combines foodservice, retail, and fresh-channel coverage under one sales agency.
  • Datassential's May 2026 case study showed 2 LTO wins and one permanent menu placement.

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Benefits

  • Phone/Internet Stipend
  • Flexible Work Hours

Company News

PMQ
Feb 4th, 2026
Affinity Group Acquires Mascari NXT as Part of Strategy to Advance Food Industry Sales - PMQ Pizza

Affinity Group, a leading North American sales and marketing agency, today announced the acquisition of Mascari NXT, an AI and data integration company. As a subsidiary of Affinity Group, the company will operate as Mascari NXT, An Affinity Group Company. This acquisition marks a major step in Affinity Group’s long-term strategy to advance food industry […]