Reputation Manager
About the job
- A bachelor's degree in Business, Communications, Marketing, or a related field is required.
- At least 5 years of experience in online reputation management, digital marketing, patient experience, or healthcare communications is required.
- Experience with content management systems and reputation management tools such as Press Ganey and Kyruus is required.
- Familiarity with search engine optimization best practices and analytics tools such as Google Analytics, GA4, and social insights is required.
- Experience collaborating across matrixed organizations and influencing without direct authority is required.
- Experience working within a large health system or academic medical center is required.
- A strong understanding of user experience principles, digital engagement, and accessibility is required.
- A strong understanding of patient-centered marketing in healthcare, including consumer decision journeys, is required.
- Project management and collaboration skills are required.
- Staff must be vaccinated against influenza as a condition of employment.
- Lead the development and execution of a comprehensive online reputation strategy across the health system.
- Oversee monitoring, analysis, and response to online reviews, ratings, and patient feedback across third-party platforms and search ecosystems.
- Own governance and maintenance of system provider and location data across internal systems and external platforms.
- Ensure all public-facing responses and reputation activities comply with HIPAA, privacy regulations, and organizational standards.
- Produce executive-ready reporting and insights that translate reputation data into actionable recommendations.
- Collaborate with Marketing and Communications teams to improve local search visibility, ratings performance, and patient trust signals.
About the company
Beth Israel Lahey Health is an integrated health system that coordinates care across hospitals, clinics, and other care settings to keep patients connected wherever they are. Its services come from doctors, nurses, technicians, social workers, and educators who work together, guided by medical research and education. The system operates by linking hospitals, primary and specialty care, and support services so patients receive seamless care with access to resources like research-informed treatment and training for staff. Unlike standalone hospitals or fragmented care providers, it combines multiple facilities and care teams into a single network to improve consistency and efficiency. The overarching goal is to improve patient outcomes and experience by delivering high-quality, coordinated care through research-backed practices and continuous education for its workforce.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Cambridge, Massachusetts
Founded
2017
Get referred to Beth Israel Lahey Health
See people who can refer or advise you
Simplify's Take
What believers are saying
- BILH posted a $93 million operating gain in 2025 after four loss-making years.
- First-quarter 2026 operating income hit $60.2 million, reversing last year's loss.
- Heidi's pilot cut after-hours work for 74% of users and lifted patient presence.
What critics are saying
- Kevin Tabb exits by 2027, forcing a national CEO search during expansion.
- Massachusetts AG price caps and annual monitoring constrain pricing through 2025.
- 2025 RICO litigation against drug and pharmacy giants ties BILH to costly court fights.
What makes Beth Israel Lahey Health unique
- BILH spans 14 hospitals and 39,000 employees, combining academic and community care.
- BILH’s 2026 Heidi rollout standardizes ambient AI scribing across all physicians.
- BILH is shifting 64% of care outside Boston and Burlington, deepening local access.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Mental Health Support