Senior Digital Advertising Specialist

Job Description

Senior Digital Advertising Specialist (Hybrid)

Drive measurable impact across one of Canada’s largest automotive groups.

At Go Auto, we don’t just run ads. We move markets. Our digital team leads automotive advertising innovation, managing millions in spend across Google, Bing, Meta and TikTok.

Over the past three years, we’ve grown from two specialists to five, reflecting our continued investment in people and performance as we expand our in-house capabilities. If you are data-driven, curious, and ready to lead optimization at scale, this is where your expertise thrives.

Your Role

As a Digital Advertising Specialist, you’ll take full ownership of your campaigns and the results they deliver. You’ll operate as both strategist and hands-on specialist, building, optimizing, and analyzing digital campaigns across Google, Bing, Meta, and TikTok.

You’ll work within a small, focused team where autonomy and accountability go hand in hand. Collaboration with other specialists, creative partners, and leadership will be key as you develop strategies that perform at scale across Go Auto’s network.

You also know that lasting performance comes from curiosity, testing new formats, evolving audience structures, and turning insights into measurable growth.

Your work will directly influence how Go Auto advertises, measures success, and evolves its digital ecosystem. You’ll have the freedom to innovate, the support to grow, and the satisfaction of seeing the impact of your work every day.

Key Responsibilities and Requirements

• Build and manage cross-platform campaigns across Google, Bing, Meta, and TikTok /w occasional LinkedIn
• Monthly OEM offer updates
• Analyze data to uncover growth opportunities and shape account strategy
• Experiment with ads and work with teams to improve performance and tracking accuracy
• Support the Dealer Team with digital advertising tasks and requests
• Assist in the growth of those around you. A rising tide lifts all boats.

Hiring Process

Submit your application (30 minutes)

Screening call

Interview with Department Head and Senior Specialist (1 hour)

Expectation Alignment

Experience/Wins

Growth Goals

Final interview (45 minutes)

Director of Marketing

What Success Looks Like

• First Month: You are getting the hang of the auto industry, our accounts & strategies, and where we are focusing our efforts.
• 3 Months: You are confidently managing campaigns, understanding Go Auto’s structure, and whipping through the minor day to day tasks outside of optimization.
• 6 Months: You are improving the performance of your accounts through structured testing, creative experimentation, and scalable optimizations.
• 12 Months: You are supporting cross-channel strategies that connect paid media, tracking, and reporting into one cohesive ecosystem. You are mentoring coordinators on optimization and automation, setting new standards for how performance is achieved and still learning yourself.

Who You Are

• Analytical and driven by data-backed decision-making.
• Calm and effective under pressure.
• Communicative, confident, and collaborative.
• Curious about technology and open to experimentation.
• Focused on maximizing impact with smart time management.

What You Bring

• 5-8 years of direct experience managing Google Search and other digital ad campaigns.
• Proven results across Google and Meta ads.
  • TikTok, LinkedIn, and programmatic experience is a nice to have.
• Proficiency with GA4, data analysis, and audience building.
• Experience with Excel, PowerPoint, and Word. Familiarity with Asana is a plus.
• Google certifications in Search, GA4, and Video are helpful.
• You can think strategically, move fast, and handle variety with confidence.

Why You’ll Love Working Here

• Flexibility: Work flexible hours with one remote day per week available after your first year.
• Vacation: Begin with three weeks and earn more with tenure.
• Perks: Enjoy 3 free lunches per month, wellness initiatives, and employee discounts.
• Growth: Access advanced learning through Go U and CXL.
• Culture: Work with great people in a supportive, innovative environment.

Team Voices

“Go Auto is a company built by people who truly love what they do. It’s a place full of energy, ambition, and teamwork, where results matter and everyone pulls in the same direction. You’ll never be bored here, and you’ll always feel supported. Management is fair, approachable, and genuinely listens to your ideas. It’s also a great environment to grow both professionally and personally.” - Dima Plotnykov, Digital Advertising Specialist Sr.

“Working at Go Auto has been an incredible opportunity for me to advance my career. Leadership recognizes my talents and interests and pushes me to learn new skills in a helpful way. I would not be the marketer I am today without the invaluable collaboration and mentorship I've received as a part of the Go Auto team.” - Jaime Peacock, Digital Advertising Coordinator

Apply Now

Applications are reviewed on a rolling basis and will remain open until the right fit is found.

Ready to take your career to the next level? Join a team that values innovation, growth, and measurable results. Apply now and help redefine digital advertising in the automotive industry.