Simplify Logo

Full-Time

Head of Partnership Marketing

Posted on 7/5/2024

Wheely

Wheely

201-500 employees

Luxury chauffeur service for premium travel

Automotive & Transportation

Senior, Expert

London, UK

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Segment
Marketing
Requirements
  • 5+ years of experience in B2C marketing in a fast-paced environment (preferably tech scale-ups)
  • 2+ years of building partnerships in events (sports/arts/etcc) or other segment relevant to Wheely (hospitality or banking)
  • 1+ years of experience managing people
  • Solid project management skills
  • Impeccable attention to detail
  • Creative storytelling skills
Responsibilities
  • Oversee the overall partnership function in the UK, France and UAE
  • Develop and execute partnership strategies that align with Wheely’s core values and business objectives, enhancing our presence and performance in each market
  • Drive business development, identifying and capitalizing on new opportunities for expansion and partnerships
  • Foster strong relationships with key stakeholders, focusing primarily on event organizers
  • Build, lead and mentor a high-performing team, promoting Wheely's culture of excellence and innovation
  • Collaborate with global teams to share insights, best practices, and support Wheely's international growth

Wheely offers a premium chauffeur service in the luxury ride-hailing market, catering to clients who desire a more refined travel experience. The service allows users to book single or multiple luxury vehicles, such as the Mercedes Benz V Class, either on demand or in advance, making it especially popular for airport transfers. Chauffeurs are highly professional, dressed in suits and ties, and provide personalized touches to enhance the travel experience. Wheely stands out from competitors by offering a fixed pricing model, which eliminates fare fluctuations and appeals to clients looking for predictability in their travel costs. The company aims to provide a seamless, comfortable, and elegant transportation option for business professionals and high-net-worth individuals in major cities.

Company Stage

Series B

Total Funding

$58M

Headquarters

London, United Kingdom

Founded

2010

Growth & Insights
Headcount

6 month growth

6%

1 year growth

13%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Wheely's expansion into Dubai signals strong growth potential in high-demand luxury markets.
  • The new membership program could enhance customer loyalty and provide a steady revenue stream.
  • Relocating headquarters to London positions Wheely favorably for further European expansion and regulatory stability.

What critics are saying

  • The luxury ride-hailing market is niche and may limit Wheely's scalability compared to broader services like Uber.
  • International expansion efforts could face challenges from local regulations and established competitors.

What makes Wheely unique

  • Wheely offers a bespoke, five-star chauffeur service with highly professional drivers, setting it apart from traditional ride-sharing services like Uber.
  • The fixed pricing model eliminates fare fluctuations, making it particularly appealing for pre-planned journeys such as airport transfers.
  • Wheely's focus on luxury and personalized touches, such as chauffeurs meeting clients at arrivals and opening doors, caters to high-net-worth individuals and business professionals.
INACTIVE