Group Strategist - Social Strategy

Agency:

Biolumina

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Group Strategist, Social Strategy leads social strategy and content development for healthcare brands, partnering with Brand and Engagement Strategy, Account, Creative, Media, and Analytics teams. This role will be responsible for translating audience insights, brand objectives, and platform knowledge into connected social experiences for patient, caregivers, and HCP audiences. This role will be instrumental in developing the role social plays across the audience journey, identify the moments and messages that can move people forward, and guide work toward measurable engagement and business outcomes. In addition this person will be responsible for social listening to drive insights to support our businesses, staying on top of trends and best practices in the space as well as being a key partner with inspiring and guiding our creative teams to develop social first creative.

Responsibilities

· Develop audience-led social strategies that define when, where, and how brands should engage patients, caregivers, and HCPs across platforms, including but not limited to Meta, Reddit, TikTok, Pinterest, YouTube, Sermo, and Doximity.

· Apply audience research, behavioral insights, social listening, and performance data to understand needs, motivations, barriers, and platform behaviors; translate findings into actionable strategic recommendations.

· Connect social plans to broader engagement strategies by clarifying social’s role across the journey, priority moments, channel relationships, content sequencing, and the next-best message or action.

· Create social concept briefs, strategy decks, and tactical guides that connect the strategic direction to platform requirements, paid approaches, audience needs, and creative opportunities.

· Guide the development of platform-specific content and experiences, ensuring ideas reflect platform behaviors, cultural context, accessibility, brand standards, and applicable pharmaceutical marketing requirements.

· Manage social Business Manager accounts and controlled environments that enable teams to mockup, stage, and review advertising creative.

· Analyze audience behavior across devices, platforms, and content types; use results to inform experience design, optimization opportunities, and future planning.

· Monitor cultural conversations, platform changes, and emerging audience behaviors; maintain relationships with platform representatives and share relevant opportunities and requirements with clients and internal teams.

· Identify repeatable parts of social strategy and content workflows that can be improved through reusable prompts or AI-enabled approaches, applying human review and established quality standards.

· Mentor junior strategists, contribute to new business pitches and thought leadership, and help strengthen social strategy practices and the quality of department output.

Qualifications

·    5+ years of social media marketing experience, including 3+ years in a pharmaceutical or healthcare agency setting; direct-to-consumer and HCP experience required and rare disease experience preferred.

·    Experience developing social strategies for HCP and patient audiences and translating strategy into clear creative and activation guidance.

·    Strong understanding of social platform mechanics, paid social approaches, and platform specifications; experience managing Business Manager accounts for ad staging and review.

·    Experience with social listening tools

·    Ability to synthesize audience insight, social listening, cultural trends, and performance data into practical recommendations and compelling content opportunities.

·    Understanding of how social can contribute to connected, omnichannel engagement, including audience journeys, channel roles, sequencing, and next-best actions.

·    Excellent writing, communication, and presentation skills, with the ability to build trust with clients and collaborate across disciplines.

·    Strong organization skills, with the ability to manage multiple priorities and deadlines.

·    Curiosity about emerging platforms and practical AI applications, with sound judgment about review, quality, and appropriate use.





$125,000 - $150,000

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