User Acquisition Manager / Performance Growth Marketer

Job Description

The League is looking highly analytical marketing leader with a track record of customer acquisition to join our team to help us grow and retain our community of members. The senior acquisition manager will report to our CMO and be based in US timezones. S/he will be responsible for designing our acquisition strategy for paid social, search, and other channels.

S/he will work closely with our analytics and product teams to execute our marketing strategy, both paid and owned, by identifying the right channels to acquire the best League users. As the owner of all acquisition channels, you’ll have the unique opportunity to influence and shape our marketing team, acquisition funnel, and performance marketing channels. S/he will also work closely with our CMO to ensure all of our marketing efforts are closely aligned. 

Responsibilities:

• Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media and PR

• Oversee the full acquisition funnel, look for opportunities to optimize conversion and efficiency 

• Primary owner of churn and retention rate for The League

• Define and ensure consistent brand voice across all marketing efforts

• Develop a clear, consistent process for measuring digital campaign effectiveness & ROI

• Manage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, report weekly on performance metrics and spending

• Create local and hyper local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnerships 

• Dive deep into the data on customer personas and cohorts to identify the League’s ideal customer, direct the acquisition funnel to find more of them, and design retention programs to increase their lifetime value 

• Identify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targets 

• Responsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing efforts

Qualifications

Requirements:

• BS/MS in Marketing, Economics or related technical field. You’re a marketer first.

• 6+ years of experience leading and executing performance marketing and acquisition programs. 

• Demonstrated willingness to roll up your sleeves and execute across job functions with a penchant for getting things implemented

• Natural scrappiness with the ability to look for unseen solution prior to asking for more resources

• Mastery of modern analytics / insight tools 

• Knowledge, experience and practical previous use of SQL 

• Strong communication and interpersonal skills with a proven ability to influence an organization

Additional Information

All your information will be kept confidential according to EEO guidelines.

TO APPLY

• Submit your resume to jobs [at] theleague.com with the job position title as the subject line

COMPENSATION

• Competitive/above average for the industry