Full-Time
User Acquisition Manager / Performance Growth Marketer
The League
51-200 employees
Exclusive dating app for career-focused professionals
No salary listed
Los Angeles, CA, USA
Remote
Must be based in United States time zones.
Bachelor's, Master's
 Growth & Marketing (1) |
|---|
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- A Bachelor’s or Master’s degree in Marketing, Economics, or a related technical field.
- At least 6 years of experience leading and executing performance marketing and customer acquisition programs.
- Demonstrated willingness to execute across job functions and implement initiatives directly.
- Ability to identify solutions independently before requesting additional resources.
- Mastery of modern analytics and insight tools.
- Practical experience using SQL.
- Strong communication and interpersonal skills, with the ability to influence an organization.
- Lead and grow the marketing team by directing acquisition efforts across search engine optimization, app store optimization, search engine marketing, earned media, social media, and public relations.
- Oversee the full acquisition funnel and identify opportunities to optimize conversion and efficiency.
- Own churn and retention rates for The League.
- Define and ensure a consistent brand voice across all marketing efforts.
- Develop a consistent process for measuring digital campaign effectiveness and return on investment.
- Manage the monthly marketing budget across paid channels to achieve growth targets at the target customer acquisition cost, and report weekly on performance metrics and spending.
- Create local and hyperlocal strategies to target and acquire customers within tight radii around operating regions through digital and nondigital partnerships.
- Analyze customer personas and cohorts to identify ideal customers, direct the acquisition funnel toward them, and design retention programs to increase lifetime value.
- Identify and test new acquisition channels to broaden reach and achieve growth targets.
- Manage and evaluate external agency relationships and partnerships supporting marketing efforts.
The League operates a mobile dating app for ambitious, career-focused singles. Users apply for admission and are screened with LinkedIn and Facebook data, creating a waitlist with about 20–30% acceptance. After acceptance, users receive a limited set of daily matches at 5 p.m. and access tiered subscriptions (Member, Owner, VIP) plus à la carte League Tickets. Acquired by Match Group in 2022 for around $30 million, the platform emphasizes selective matchmaking and a curated community, and now offers features like video speed dating, interest groups, and GoalMates to connect people by shared life goals.
Company Size
51-200
Company Stage
Seed
Total Funding
$2.2M
Headquarters
Pflugerville, Texas
Founded
2014
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See people who can refer or advise you
Simplify's Take
What believers are saying
- The League updated its Android app on August 19, 2026, showing active maintenance.
- GoalMate campaigns in 2023 and 2026 reinforce a differentiated ambition-first product story.
- Premium tiers and League Tickets monetize urgency, with prices reaching $999 on review sites.
What critics are saying
- Match Group cut 13% of staff in May 2025 and keeps trimming leadership.
- Match Group eliminated its COO role in March 2026, signaling harsher portfolio pruning.
- Expensive memberships and credits cap growth; Match Group can fold The League into Hinge.
What makes The League unique
- Invite-only screening through LinkedIn and Facebook keeps The League’s pool tightly curated.
- GoalMates matches users on explicit ambitions, not endless swiping fatigue.
- Match Group ownership gives The League shared safety systems, marketing, and distribution.
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Benefits
Flexible Work Hours
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 24%1 year growth
↑ 24%2 year growth
↑ 24%Dating apps are ruining society. Jessica Strickland's Matchmaker AI is doing something about it. Jessica Strickland has a controversial opinion - and she's betting her company on it. Dating apps are not broken by accident. They're designed to keep you swiping, keep you single, and keep you paying. After three years working as a professional matchmaker in Austin, Texas with high-net-worth clients, Strickland watched this play out up close: smart, accomplished singles cycling through app after app, more burned out and more disconnected with every passing year. She believes this is not just a personal problem. It's a societal one. "We're more digitally connected than ever, yet more emotionally disconnected than ever. Dating apps profit by keeping you single. I think it's ruining society - and I want to be the change the world needs." Strickland making the case against the swipe-based dating app onstage in Austin. Compatibility science, not swiping. Where competitors like Tawkify and Kelleher rely on human matchmakers at premium price points, and apps like Hinge and The League still default to profile browsing and algorithmic swiping, Matchmaker AI takes a fundamentally different approach. Every match is built on a multi-framework compatibility model - Enneagram, attachment style, Myers-Briggs, love languages, conflict resolution, and sexual blueprint. These are the frameworks couples typically discover in couples counseling. Matchmaker AI puts them to work before the first date. "If you can't tell me your Enneagram, your attachment style, your love language, you're not ready - yet. That's exactly what we'll teach you. And it's actually fun." Verified members. Real standards. Matchmaker AI requires every member to pass a background check and income verification before joining. Men must meet a minimum income threshold of $100,000. Women are evaluated on a case-by-case basis. This isn't gatekeeping - it's curation. Financial security is a real pillar of long-term partnership, and the platform is designed to reflect that reality honestly rather than pretend it doesn't exist. After every date, members receive an accountability check-in from their AI matchmaker. Ghosting is eliminated. Bad actors are removed immediately. The community holds itself to a standard that no dating app has ever been willing to enforce. AI Jess: the world's first empathetic AI matchmaker. The platform's most groundbreaking innovation is AI Jess - a voice model cloned from Jessica Strickland's own voice and personality using Hume AI's empathetic voice technology. AI Jess is kind, honest, supportive, and warm. She's available every day to coach members through their dating journey, help them understand their own patterns, and deliver post-date feedback with the sensitivity of a trusted friend - not a chatbot. No other matchmaking platform, traditional or tech-enabled, offers anything like it. A mission bigger than matching. Strickland came to this work the hard way: three years on the front lines of Austin's dating scene, working with high-net-worth clients who had everything except a partner worth keeping. She built the technology she wished existed. She'll be using it herself to find her person. Follow her journey on Instagram and connect with her on LinkedIn. "I built this because I believe dating should be a self-discovery journey, not a dopamine loop. The world deserves better than what the apps are giving us." For serious singles ready to leave the apps behind, Matchmaker AI is now accepting applications. Apply to join Matchmaker AI. Tags #dating apps #matchmaker ai #jessica strickland #compatibility #ai matchmaker Ready to find your perfect match? No app required. Text Matchmaker AI LLC to join, start in your browser, or download the app.
The League, the dating app designed for driven and career-focused people, announced today the launch of its new feature "GoalMate," allowing users to share their goals on their profile and match with like-minded individuals.
"We believe Goalmates are the new Soulmates for this generation of daters. In an era where dating has started to feel transactional, singles are experiencing dating burnout," says Amanda Bradford, founder and CEO of The League. "Features like GoalMates combat this disillusionment to help users find those who share similar ambitions, as having shared goals is the biggest predictor of long-term relationship success."The new GoalMates feature encourages members to openly share their goals on their profile so the algorithm can match them to like-minded 'goalmates' accordingly. The League members can select up to 10 goals from a list of 100+ to place on their profile, including:Climb KilimanjaroBecome less terrible at surfingGet a PHD in something I know nothing aboutRun a marathon. Okay, maybe a half marathonWrite the next great American NovelWhen matched with someone new, The League members will be prompted to connect over and discuss their shared goal(s). Additionally, members can join goal-specific groups that reflect their goals, and as part of the group can meet members all over the world who share their same ambitions
Van Ryswyk used lessons learned from Match Group's July 2022 acquisition of The League, another expensive dating service that can charge users up to $1,000 per week, as inspiration for the new offering.
Match Group, the parent company of several popular dating apps including Tinder and Hinge, has acquired exclusive dating app The League, a spokesperson from the company confirmed to TechCrunch. The financial terms of the deal were not disclosed. Founded in 2014, The League is a highly-selective dating app designed to match ambitious and career-focused people looking for a long-term relationship. TechCrunch was first alerted to the closing of the deal when an unknown source sent us a copy of the company’s internal announcement email from Match Group CEO Bernard Kim