Full-Time

Expert – Mens Lifestyle FW Product Manager Expression

Posted on 12/2/2024

Nike

Nike

10,001+ employees

Designs and sells athletic footwear and apparel

Consumer Goods

Expert

Beaverton, OR, USA

Category
Product Management
Product Marketing
Product
Required Skills
Business Strategy
Requirements
  • Bachelor’s degree or equivalent combination of education, experience or training
  • A minimum of 8 years directly relevant work experience
  • Experience working within Product Marketing, Brand Marketing, Business Strategy, Retail Merchandising, or similar fields
  • Ability to influence and drive vision and strategy across functions while respecting the balance of competing interests
  • Proven experience translating consumer insights into product marketing strategy within a multi-year line plan
  • Solid understanding of footwear construction and storytelling product history
  • Curiosity and a Growth Mindset to learn new consumer segmentations, ideas, and market opportunities
  • Collaborative and team oriented
Responsibilities
  • assist in managing Expression across the Nike NSW Portfolio
  • ensuring profitability while delivering fresh solutions for our consumers’ needs
  • lead and influence some of the most coveted products within our vault
  • responsible for growth and driving modernity within our future space
  • driving new dimensions across some of our key franchises in lifestyle
  • collaborate with merchandising, design, development, and brand marketing on the footwear creation process from line planning through final product approval
  • accountable for managing the deliverables across key calendar dates

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, aiming to reduce its environmental impact while promoting positive social change. The company's goal is to maintain its position as a leader in the sportswear market by continuously innovating and building strong relationships with its customers.

Company Stage

IPO

Total Funding

N/A

Headquarters

Beaverton, Oregon

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Nike's continuous product innovation and collaborations keep the brand fresh and appealing to a wide audience, fostering ongoing consumer engagement.
  • The company's focus on sustainability and social responsibility can attract a growing segment of environmentally and socially conscious consumers.
  • Nike's extensive retail and online presence, combined with its membership program, provides multiple channels for consumer interaction and sales growth.

What critics are saying

  • Nike's recent Q1 earnings slump indicates potential financial challenges that could impact future growth and investment in innovation.
  • The highly competitive sportswear market requires constant innovation and marketing to maintain market share, posing a risk if Nike fails to keep pace.

What makes Nike unique

  • Nike's strong brand loyalty and innovative product lines, such as the Zoom Fly 6 and Air Rift, set it apart in the competitive sportswear market.
  • Collaborations with cultural icons like Wu-Tang Clan and De La Soul enhance Nike's appeal and cultural relevance, distinguishing it from competitors.
  • Nike's commitment to sustainability and gender equity initiatives, such as the partnership with NRPA, reinforces its brand as socially responsible and forward-thinking.

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