M

Monster Brewing Company

Craft brewery collective with national distribution

Field Sales Representative

Full-Time
$55k - $70k/yr
Mid
Bachelor's
Baltimore, MD, USA
In PersonTravel up to 30% is required.
Sales & Account ManagementField Sales

About the job

Requirements
  • At least 1 year of experience in the beverage alcohol industry, preferably within the beer category.
  • Experience selling and merchandising in off-premise and on-premise retail account environments.
  • Knowledge and experience within the three-tier system, with the ability to balance wholesaler management demands and retail execution.
  • Knowledge of VIP iDig, Karma, and Microsoft Office, including Excel, PowerPoint, and OneDrive.
  • Knowledge of common business and beer mathematics used in the industry.
  • A high school diploma, GED, or equivalent is required.
  • Must be at least 21 years old.
  • Must be willing to travel up to 30%.
  • Must have a reliable vehicle, a good driving record, and personal liability auto insurance.
  • Must frequently lift and move 10-25 pounds and perform physical activities including standing, walking, climbing, balancing, stooping, kneeling, crouching, crawling, bending, talking, hearing, tasting, smelling, seeing, and operating objects, tools, and controls.
  • Must be able to work in extreme environments and handle operational and administrative stressors.
  • Must be able to work flexible schedules, including weekends and extended workdays.
Responsibilities
  • Maximize the sales and distribution of company products in the assigned territory by establishing and executing local and national sales programs and initiatives.
  • Apply sales strategies to target key markets, establish a strong territory presence, and execute promotional programs with key partners.
  • Identify, target, and market to existing and potential accounts to maximize distribution, shelf space, and three-point merchandising efforts.
  • Attend and lead distributor meetings, keep distributor management informed of company initiatives, and track performance against key priorities.
  • Train and motivate distributor sales representatives on product knowledge, company sales techniques, brand pitches, and promotions.
  • Develop and maintain relationships with key retailers in the assigned territory.
  • Coordinate marketing crew drives in and outside the assigned territory.
  • Create and execute marketing promotions with customers, festivals, and events.
  • Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
  • Record daily sales activity and weekly results and provide supporting documentation for sales and bonus objectives.
  • Meet and maintain sales goals set with the Regional Sales Director.
  • Communicate and collaborate with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, and Sales Management Team.
  • Ensure company quality standards are understood and enforced by distributors and retailers.
  • Maintain knowledge of legal restrictions regarding company products in each market and ensure initiatives comply with those restrictions.
  • Maintain a professional appearance, an organized and well-maintained vehicle, and a positive company representation.
  • Perform other related duties as assigned.
Desired Qualifications
  • Previous experience in the beer category.
  • Previous beer distributor or supplier experience.
  • A bachelor's degree.

About the company

M

Monster Brewing Company

View

Monster Brewing Company coordinates a collective of craft breweries that produce beer, hard seltzer, and other beverages while keeping each brand’s identity. Breweries operate independently but share distribution, manufacturing, and logistics to reach customers nationwide and beyond. Notable brands include Jai Alai IPA, Dale's Pale Ale, Wild Basin hard seltzer, and Revitalyte recovery drinks; after Monster Beverage acquired CANarchy in 2022, Monster provides manufacturing and distribution support. The goal is to expand access to craft beverages at national scale while preserving local brewery culture and growing into adjacent categories.

Company Size

51-200

Company Stage

Acquired

Total Funding

N/A

Headquarters

Longmont, Colorado

Founded

2015

Get referred to Monster Brewing Company

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Monster Beverage reported 26.9% Q1 2026 net sales growth and 20.2% Q2 growth.
  • June 2026 and August 2026 results show international demand remains strong for the parent.
  • Monster keeps repurchasing stock and expanding innovation, funding alcohol support despite weak segment sales.

What critics are saying

  • Alcohol Brands revenue fell 5.9% in Q1 2026 and 15.2% in Q2 2026.
  • India’s 2026 label crackdown threatens Monster alcohol exports and brand naming worldwide.
  • If declines persist through 2027, Monster Beverage will starve this unit and sell it.

What makes Monster Brewing Company unique

  • Monster Brewing Company piggybacks Monster Beverage’s 50-state distribution and capital since January 2022.
  • Its portfolio blends craft beer, hard seltzer, and Beast Unleashed under one national platform.
  • Brands like Jai Alai IPA and Dale’s Pale Ale retain local identities with scale.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Flexible Work Hours
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Leave
  • Employee Discounts

Company News

NBM&CW
Jul 22nd, 2026
SPML Infra Raises Rs 190+ Cr; Vijay Kedia Family Ups Stake

SPML Infra Limited has allotted 6,93,999 equity shares and 95,39,449 convertible warrants on a preferential basis, in a move aimed at raising fresh growth

PR Newswire
Feb 16th, 2024
Monster Brewing Company Congratulates Tyler Reddick On Perfect Nasty Beast Debut

NASCAR Ace Victorious at Daytona Duel 1 in New Look No. 45CORONA, Calif., Feb. 16, 2024 /PRNewswire/ -- Monster Brewing Company congratulates Tyler Reddick on his perfect debut of the Nasty Beast. The Monster NASCAR Cup racer pulled off a spectacular climb-from-behind win in Thursday night's Duel 1 at Daytona International Speedway — a flawless start to the race weekend, and his savage new livery."What a perfect way to unleash our new Nasty Beast on the world of NASCAR," said Renold Aparicio, VP of Equity Brands at Monster Brewing," and no better man to do it. Tyler Reddick is the one to fear this season. Bring on the 500!"Reddick and his No.45 23XI Toyota started the race in 19th, but when the checkers came down everyone else was in his wake, securing him 10 points and a second row starting slot in Sunday's 500."Great way to start off the weekend," Reddick said post victory

Nexstar Media Group
Feb 18th, 2022
Monster Energy Co partnered with Canarchy on Jan 1st 22'.

At the start of 2022, Monster entered into an agreement with CANarchy Craft Brewery Collective LLC to buy out their business for a total of $330 million in cash.

KSL
Jan 23rd, 2022
Canarchy acquired Wasatch Brew Pub on Jan 1st 17'.

Squatters Craft Beers and Wasatch Brewery were previously acquired by CANarchy Craft Brewery Collective in 2017.