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Monster Brewing Company

Craft brewery collective with national distribution

Field Sales Representative

Field SalesUpdated on Nov 14
Full-timeBaltimore, MD, USA$55k - $70k

About the Job

Requirements

  • Be a self-starter with the ability to execute effectively at retail.
  • Have attention to detail and the ability to complete tasks on time and independently.
  • Be able to multitask efficiently and prioritize work around key business drivers.
  • Have verbal and written communication and presentation skills.
  • Be able to develop lasting, value-added relationships with stakeholders.
  • Be able to plan weekly and monthly work and execute plans on time.
  • Demonstrate a desire to grow professionally with the company and willingness to learn new skills and experiences.
  • Be able to manage and execute wholesaler objectives and initiatives.
  • Have a minimum of 1 year of experience in the beverage alcohol industry, preferably within the beer category.
  • Have experience selling and merchandising in off-premise and on-premise retail account environments.
  • Have knowledge and experience within the three-tier system, balancing wholesaler management demands with retail execution.
  • Have knowledge of VIP iDig, Karma, and Microsoft Office, including Excel, PowerPoint, and OneDrive.
  • Have knowledge of common business and beer mathematics used in the industry.
  • Have the physical and mental endurance to perform duties in extreme environments and handle operational and administrative stressors.
  • Be able to frequently lift and move 10–25 pounds and perform the listed physical activities, including standing, walking, climbing, bending, and operating tools and controls.
  • Be at least 21 years old.
  • Have a reliable vehicle, a good driving record, and personal liability auto insurance.
  • Have a high school diploma, GED, or equivalent; a bachelor's degree is preferred.

Responsibilities

  • Maximize sales and distribution of company products in the assigned territory by establishing and executing local and national sales programs and initiatives.
  • Apply sales strategy to target key markets, establish a strong presence in the territory, and execute promotional programs and activities with key partners.
  • Identify, target, and market to existing and potential accounts individually and with distributors to maximize distribution, shelf space, and third-party merchandising efforts in the assigned territory.
  • Build distributor engagement by regularly attending and leading distributor meetings, keeping distributor management informed of company initiatives, and tracking performance against key priorities.
  • Train and motivate distributor sales representatives on product knowledge, company sales techniques, brand pitches, and promotions to encourage them to represent the company effectively in the trade.
  • Develop and maintain strong relationships with key retailers in the assigned territory.
  • Coordinate marketing crew drives in various locations inside and outside the assigned territory.
  • Create and execute marketing promotions with customers, festivals, and events.
  • Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
  • Record daily sales activity and weekly results as required, providing necessary supporting documentation for sales and bonus objectives.
  • Meet and maintain sales goals established regularly with the Regional Sales Director.
  • Communicate and collaborate with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team, and others as needed to succeed at retail.
  • Ensure company quality standards are understood and enforced by distributors and retailers.
  • Maintain an understanding of legal restrictions regarding company products in each market and ensure initiatives are executed within those limitations.
  • Maintain a flexible work schedule, including weekends and extended workdays when necessary.
  • Maintain a professional appearance and an organized, well-maintained vehicle, and represent the company professionally.
  • Perform other related duties as required or assigned.

Desired Qualifications

  • Previous experience with a beer distributor or supplier.

About the Company

Monster Brewing Company

Craft brewery collective with national distribution

Monster Brewing Company brings together several craft breweries to produce and distribute beer, hard seltzer, and other beverages under a shared national platform while each brewery keeps its own brand identity. Breweries make the products, and Monster’s distribution network and manufacturing capabilities (provided after the CANarchy acquisition) help them reach retailers across the U.S. and beyond. The model blends local brewery culture with nationwide access, unlike many competitors that are either standalone brands or owned by large distributors. Its goal is to grow craft beverages to wider audiences, maintain local brewery culture, and expand into adjacent categories like hard seltzer and recovery drinks.

Company size
51-200
Company stage
Acquired
Total funding
Not listed
Headquarters
Longmont, CO
Founded
2015

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