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Publicis Groupe

Runs advertising and digital transformation services

Manager – Commerce Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-time$80k - $125.9k /yr

About the Job

Requirements

  • A four-year degree and 5 to 7 years of digital media experience, including 4 or more years of SEM, e-commerce, or Shopper Marketing experience.
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying processes, with multichannel knowledge and search or display experience with platforms such as Criteo, Target, Amazon, Walmart, and Kroger.
  • Keen attention to detail and an analytical approach to achieving objectives.
  • Strong understanding of media research tools, their strengths and weaknesses, and when and how to use tools such as Edge, Gradient, PriceSpider, Content Analytics, Stackline, and Feedvisor.
  • Understanding and experience with campaign automation tools such as Skai (Kenshoo) and Pacvue.
  • Solid quantitative and research skills and proven data interpretation capability.
  • Fluency with Microsoft Office, including Word, PowerPoint, and Excel.
  • Ability to understand client objectives and translate them into search and media strategies.
  • Familiarity with prompt-based interaction and commonly used generative AI tools such as ChatGPT, Google Gemini, DALL·E, and Midjourney is a plus, especially for ideation, research, or content generation.

Responsibilities

  • Serve as a primary contact for day-to-day clients.
  • Develop search and display strategies and analyses for clients, including keyword recommendations, day-parting, and timing and scheduling strategies.
  • Oversee Senior Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting, and testing.
  • Establish and drive paid Shopper Marketing best practices across tactics and activations.
  • Maintain quality assurance and accountability for precise campaign delivery and execution.
  • Write and deliver media strategies and oversee their translation into final media recommendations.
  • Ensure media deliverables meet and align with client goals and objectives.
  • Lead retailer and vendor requests for proposals, with attention to audience-targeting strategy and best practices.
  • Oversee performance forecasts and budget allocations, and provide data-based rationale for recommendations.
  • Prioritize teamwork and delegate responsibilities.
  • Provide creative solutions to client challenges.
  • Lead client-facing recaps.
  • Understand broader implications and apply insights to other programs and environments.
  • Understand and explain attribution models across retail search partners.
  • Foster relationships with internal teams, including Media and S&A, and external teams while managing multiple client stakeholders.
  • Develop and maintain quality-control procedures for campaign implementation.
  • Understand and communicate the agency's value proposition, technology, and processes as they relate to the growth of current and prospective agency accounts.
  • Adopt established account-management standards and program-management best practices.
  • Participate in regular sessions to share and learn strategies for optimizing and enhancing campaign performance.
  • Share knowledge actively with the capability team and broader agency.
  • Contribute to the Commerce Center of Excellence to support capability development across the agency.
  • Assist in developing and documenting best practices to improve communication and collaboration within the team and group.

Desired Qualifications

  • Prior experience managing direct reports is preferred.
  • Willingness to travel as needed.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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