Technical Product Marketing Manager

The Role

Gigs has built a platform that has outgrown the words we use for it. Inside the company, the same product goes by several names depending on who you ask. Outside, our story trails what the product can do.

As a Technical Product Marketing Manager, you'll sit with our product and engineering teams, learn the platform as it runs today and where it's heading, and turn it into something people can understand and buy. That takes a clear structure for what we sell, a consistent name for every part, and a story that works for partners, employees and investors.

Product marketing sits upstream of brand. You decide what we say and what we call things. Then you brief our brand marketers on what to write and where it should run. You'll report to our Head of Marketing and work day to day with our founders, who like to be shown new work early.

Nobody has held this job at Gigs before. We want someone who gets into the product the way an engineer does and explains it the way a good technical writer does.

What you will do

• Learn the product cold. You spend time with the product and engineering teams, read the roadmap, and understand how the platform works today. Soon you can explain any part of it without notes.
• Build the taxonomy. You break the platform into categories and give each part a name that holds up. One product should have one name, and every team should use it.
• Package the platform so it can be sold. Pricing and margin grow when we segment and sell distinct products. You work out the segments with product and commercial teams and define what sits in each.
• Write the story for each audience. Partners, employees and investors need different versions of the same truth. You write them all, including the product sections of investor material, so they read well outside the building.
• Brief brand marketing. Once you've settled what to say, you hand brand a clear brief for the engineering blog, external stories and other content. You name a new capability, and brand tells the world about it.
• Shape the AI narrative. Our AI work needs a clear, longer-term story that sits beside embedded connectivity. You build it with the founders and the product teams.
• Equip partners and sales. You turn the roadmap into messaging that sales and partner marketers use with product and marketing heads at partners. Where it helps, you show partners how to bundle and differentiate a phone plan.
• Keep the language straight. Verticals, departments and products all need consistent names. You keep the glossary and catch drift in decks, posts and pitches.
• Show your work early. Founders respond best to short updates and live walkthroughs. You bring them new thinking while it can still change.
• Use AI daily. It speeds up your research and drafting. You'll also help shape how Gigs gets described by LLMs and other AI-driven channels.

What we are looking for

• A technical product marketer. Your background sits close to engineering, or you've gone deep on products the way a technical writer does. You read architecture docs and API references and follow them. A conventional SaaS product marketing résumé is a different thing, and it won't carry this role.
• Structured thinking. Give you a platform and you can split it into clean categories, then name each one on a system. Our founders look for this in the interview.
• Senior experience. You've owned positioning for a product line or a launch, and you can set your own agenda.
• A strong writer. Your prose is clear, precise and short. Engineers trust it, and a partner's head of product can read it on a phone.
• Self-direction. You find the people you need, ask the sharp questions, and move without a detailed brief. Nobody will spoon-feed you here.
• Range across audiences. In a single week you might explain the same capability to an engineer, a partner executive and an investor. Each gets the version they need.
• Commercial instinct. You understand how segmenting and packaging a product moves price and margin. You also see how bundling can lift a phone plan above a commodity.
• Ease with founders. You can show unfinished thinking, take direct feedback, and stand your ground with a reason.
• Daily AI use. It makes you faster, and you know where your own judgment has to take over.
• A platform or infrastructure background. Payments, fintech, developer platforms and infrastructure software all translate well. Alumni of acquired companies are of particular interest to us.
• Bonus points for building a product taxonomy or naming system from scratch, and for familiarity with carriers, eSIM or B2B2C models.
• This is a hybrid role in our San Francisco or New York offices

Salary range: $200,000 - $270,000 annually + equity + benefits

(The final offer depends on your background, skills, and how you perform through the process. We're open to considering outlier candidates, which may result in an adjustment to the scope and compensation)