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Heritage Financial Credit Union

Not-for-profit credit union offering full-service banking

Financial Partner/Universal Associate

Full-TimeUpdated on 10/21/2026
$20 - $23/hr
Mid
Bachelor's
Middletown, NY, USA
In Person
Finance & BankingRetail & Commercial Banking

About the job

Requirements
  • A high school diploma or equivalent is required.
  • A Notary License is required or must be obtained within 9 months of hire.
  • A National Mortgage Licensing System (NMLS) License is required.
  • Acquire a foundational understanding of the credit union's commercial loan products, submit referrals to the Commercial Loan Department as appropriate, and gain a working knowledge of Bank Secrecy Act requirements and how they affect the work; comply with those requirements and cooperate with the designated Bank Secrecy Act Officer.
  • Have 4 or more years of extensive customer service and sales experience, preferably in the financial industry, encompassing customer service, needs-based selling, goal achievement, cash handling, account and loan intake and funding, project participation, team collaboration, and community engagement.
  • Think critically, solve problems creatively, and develop business plans.
  • Actively listen, anticipate, and address the needs and concerns of internal and external customers.
  • Communicate effectively with team members and peers to foster a supportive and collaborative network.
  • Demonstrate engagement, enthusiasm, and passion by delivering exceptional service to internal and external members.
  • Apply needs-based selling and maintain exceptional product knowledge.
  • Use Microsoft Office software.
Responsibilities
  • Promote the financial well-being of existing and new members by building, maintaining, and deepening relationships through customer service and tailored solutions; guide members toward suitable account and loan products, cross-sell credit union services, and refer members to other business lines as needed while handling cash and processing transactions efficiently.
  • Accurately process branch transactions according to procedures, including deposits, withdrawals, loan payments, transfers, check cashing, traveler’s checks, money orders, check holds, identification and endorsement verification, wire transactions, and balancing the cash drawer.
  • Assist members in setting up ancillary business products, including Online Banking, Remote Deposit Capture, Merchant Services, and ACH Manager.
  • Assist the Branch Manager and Assistant Branch Manager with balancing and maintaining ATMs and vaults, training new employees, and executing opening and closing procedures.
  • Demonstrate an understanding of business structures, including sole proprietorships, limited liability companies, and corporations.
  • Maintain comprehensive knowledge of the credit union’s products and services.
  • Discuss available commercial loan products and their structures with business members.
  • Identify lending opportunities through discussions with business members while opening accounts.
  • Participate in outbound activities, including community events, volunteering, call campaigns, and business outreach.
  • Proactively contact new members established through business partners to assess their needs and offer appropriate additional products and services.
  • Recommend workflow, efficiency, and service-quality improvements.
  • Support employee-development initiatives and engage in personal growth using available tools and resources.
  • Submit thorough referrals to the Commercial Loan Department.
  • Understand the documentation required to initiate a commercial loan application.
  • Organize priorities to achieve monthly goals while maintaining work quality, and meet or exceed established performance goals.
  • Respond to inbound member calls by assisting with account placement and consumer loan products, excluding real estate loans, and promoting and facilitating digital enrollment and adoption of credit union products and services.
  • Perform duties in compliance with federal and state regulations and credit union policies and procedures.
  • Perform account and loan intake and funding.
  • Manage digital inquiries and requests across chat, online accounts, and marketing leads.
  • Perform Lobby Engagement and First Impression Opening daily.
  • Open and close the branch as assigned by branch management.
Desired Qualifications
  • A bachelor's degree is preferred.
  • Customer service and sales experience in the financial industry is preferred.

About the company

H

Heritage Financial Credit Union

View

Heritage Financial Credit Union provides full-service banking to members across several counties, focusing on community growth. It operates as a not-for-profit cooperative, reinvesting earnings into members and the community rather than paying shareholders. Its products include checking, savings, loans, and online banking, all accessible to anyone who lives, works, worships, or studies in its service areas. Members’ deposits are insured by the NCUA up to $250,000. How it works: members open an account with as little as $0.01 and use standard banking services; earnings are returned through lower loan and account rates, member dividends, and community funding. How it differs: unlike for-profit banks, it reinvests profits into members and local programs, emphasizing personalized service and financial literacy. Goal: to empower financial growth for people and communities by delivering accessible banking, supporting local jobs, education, and philanthropy.

Company Size

51-200

Company Stage

Grant

Total Funding

$3.7M

Headquarters

Town of Wallkill, New York

Founded

1940

Get referred to Heritage Financial Credit Union

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • May 1, 2026 federal charter unlocks Passaic and Putnam County member growth.
  • Upstart referral network can scale originations without branch-heavy hiring or marketing spend.
  • July 2026 site updates show active lending products and rates across personal-loan categories.

What critics are saying

  • Upstart dependence concentrates personal-loan growth in one outside platform and underwriting channel.
  • Federal charter conversion on May 1, 2026 adds regulatory and integration execution risk.
  • Competitors in Hudson Valley can undercut rates, draining member growth and deposits quickly.

What makes Heritage Financial Credit Union unique

  • May 1, 2026 federal charter expands Heritage Financial Credit Union across eight counties.
  • October 4, 2023 Upstart partnership gives HFCU AI-driven personal loan distribution.
  • HFCU combines community branding with national charter insurance and broader geographic reach.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Employee Assistance Program
  • Health Savings Account/Flexible Spending Account
  • Pet Insurance
  • Legal Services
  • 401(k) Company Match
  • Educational Assistance
  • Paid Vacation
  • Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

9%

1 year growth

11%

2 year growth

11%
Finopotamus
Oct 5th, 2026
Heritage Financial selects Gemineye to develop a centralized, governed data program.

Heritage Financial selects Gemineye to develop a centralized, governed data program. 4 hours ago Gemineye's credit union expertise and customizable platform will help the credit union develop a trusted data model Sandwich, Mass (October 6th, 2026) - $800M, Hudson Valley, NY-based Heritage Financial (HFCU) has selected Gemineye to help them build a best-in-class, centralized data analytics program that can grow as they grow. With 14 branches in and around the Hudson Valley Region, HFCU is heavily invested in community efforts that make this unique region stronger. Heritage Financial found Gemineye's specific focus on credit unions and community banks - they do not work with any other industries as many competitors do - to be a big differentiator. Combined with Gemineye's emphasis on creating a single source of truth as part of their data foundation, and the platform's speed to value, the partnership made sense. "We chose Gemineye because they understood what we need from our data and why it matters. Giving employees faster access to reliable information will reduce manual work, strengthen decision-making, and help our teams better understand member needs and improve their experience," says Gregory Beckwith, Vice President of Innovation & Operations at Heritage Financial. "The Heritage Financial team conducted a rigorous partner search with a focus on immediate value and long-term scalability," says Maggie Chopp, Director of Business Development at Gemineye. "We are delighted to welcome them to the client group and eager to see their analytics capabilities take off." "This partnership gives Heritage the foundation to move forward with analytics, automation, and AI in practical ways that improve how we operate and serve our members," continues Beckwith. Gemineye is proud to welcome this competent and progressive credit union to their team. About Gemineye Finopotamus LLC provide deeply practical and usable data analytics solutions to community financial institutions. Its best-in-class data warehousing and contextual AI solutions lower the barrier to creating a data-driven culture and make success in analytics finally accessible. Finopotamus LLC is Gemineye - allowing you to drive the data and the journey. Hop in. Want to connect? Email Finopotamus LLC at [email protected] or call (508) 591-3303. Visit Finopotamus LLC at gemineye.com to learn more at your own pace. About Heritage Financial Heritage Financial Credit Union (HFCU) provides a safe, secure place for members to save their hard-earned money and offers affordable loans with competitive rates. In times of uncertainty caused by financial crisis and mistrust of larger banks, HFCU seeks to provide safety in community and a cooperative member base. They do not define financial success, but urge their members to affirm their own success. HFCU provides the necessary tools and resources to get you there. Together. Learn more about Heritage Financial at heritagefcu.com.

PYMNTS
Oct 5th, 2023
FinTech IPO Index Slides 3% as Affirm and Blend Lead Declining Stocks

The company said Wednesday (Oct. 4) that Heritage Financial Credit Union, serving seven counties in New York, has partnered with Upstart to provide personal loans.

Yahoo Finance
Oct 4th, 2023
Heritage Financial Credit Union Selects Upstart for Personal Lending

Heritage Financial Credit Union selects Upstart for personal lending.