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Pineapple Contracts

Digital Marketing Executive

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeAylesford, UK

About the Job

Requirements

  • Practical experience delivering digital marketing activity across social media, email and websites.
  • Expert proficiency in Adobe Creative Suite, especially InDesign, Photoshop and Illustrator.
  • Expert proficiency in social media channels.
  • Expert proficiency in email platforms, including building, testing and sending campaigns.
  • Proficiency in WordPress.
  • An understanding of paid social advertising, basic search engine optimization and digital performance measurement.
  • Strong copywriting and proofreading skills, with the ability to adapt content for different audiences.
  • Good visual judgement and attention to detail.
  • Excellent organisational skills and the ability to prioritise multiple projects and deadlines.
  • Clear communication skills and confidence working with colleagues, agencies and suppliers.
  • Competent use of Microsoft Office, particularly Outlook and Excel.

Responsibilities

  • Drive the planning, delivery and optimisation of digital marketing activity to build brand awareness, engage audiences and generate enquiries.
  • Plan and maintain the social media content calendar, aligning activity with product launches, events and wider marketing campaigns.
  • Create, schedule and publish content for LinkedIn and Instagram, including copy, branded graphics, carousels and short-form videos.
  • Adapt product information, case studies, podcasts and other existing content into assets suited to different audiences and channels.
  • Monitor engagement and relevant conversations, responding or directing enquiries to colleagues as appropriate.
  • Set up, manage and optimise LinkedIn advertising campaigns within agreed objectives and budgets.
  • Build and deliver email campaigns, newsletters and mailshots using HubSpot, including audience segmentation, content formatting, testing and scheduling.
  • Coordinate campaign content, assets and deadlines with colleagues and external suppliers.
  • Test different messages, visuals and calls to action to improve campaign performance.
  • Update website content using WordPress, ensuring information is accurate and current and adhering to search engine optimization principles including page titles, headings, metadata, internal links and image descriptions.
  • Monitor and report on social media, paid advertising, email and website performance using platform analytics, HubSpot and Google Analytics.
  • Identify practical improvements to content, targeting and campaign delivery.
  • Maintain accurate campaign records and contribute to marketing planning.
  • Undertake other reasonable duties consistent with the role.

Desired Qualifications

  • An interest in developing video editing skills using Adobe Premiere Pro or similar software.
  • Previous video editing experience is advantageous but not essential; training can be provided.
  • A Bachelor’s degree with an emphasis in graphic design or a related field.

About the Company

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