Digital Activation Director

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

As our Digital Activation Director, you'll be the driving force behind ensuring our clients achieve the best possible ROI on their digital media investments. You’ll lead our Programmatic and AdOps function, ensuring seamless workflow, impeccable quality control, and innovative campaign implementation. This role is a fantastic opportunity to make a significant impact, shape our digital strategy, and grow your career within a supportive and forward-thinking agency.

Here’s What You’ll Do:

• Lead and Inspire: Motivate, coach and develop a high-performing team of Digital Activation Managers, Executives, and Coordinators, fostering their professional growth and ensuring outstanding output.
• Drive Client Success: Develop and execute best-in-class digital media strategies that exceed client KPIs, building strong, trusted relationships with senior clients and understanding their business objectives inside out.
• Champion Innovation: Stay ahead of the curve in the ever-evolving digital landscape, bringing fresh ideas, testing new betas, working with Google and Facebook on first-in-market initiatives, and developing cutting-edge playbooks and tools.
• Collaborate and Connect: Work closely with our leadership team, PMX, planning disciplines, and external partners (like Facebook & Google) to deliver integrated, impactful solutions.
• Manage and Optimise: Take full financial responsibility for client budgets, ensuring accurate forecasting, invoicing and spend allocation. Identify opportunities to leverage Spark Foundry's broader capabilities (DEX, Tech, Analytics) to drive deeper insights and fuel greater strategic planning.
• Contribute and Share: Share your knowledge, innovations and insights with the wider agency and contribute to thought leadership pieces.

A Day in the Life:

• Inspiring your team to develop creative, impactful digital media strategies.
• Collaborating with cross-functional teams to develop integrated campaign plans.
• Presenting innovative ideas and solutions to senior clients.
• Mentoring and coaching team members on their career growth paths.
• Staying up-to-date with the latest industry trends and technologies.
• Managing campaign budgets and ensuring accurate invoicing.

What You’ll Bring:

• University degree or higher education qualifications (preferred).
• Proven experience in Programmatic trading and AdOps with a strong understanding of the Australian media landscape.
• Expertise in DV360, CM360, TTD, Meta Ads Manager, Tiktok
• Experience presenting and contributing to new business pitches
• A passion for digital media and a desire to stay ahead of the curve.
• Exceptional communication, interpersonal and presentation skills.
• Strong leadership abilities with a collaborative and motivating style.
• Excellent organisational skills and attention to detail.
• A proactive, solution-oriented mindset with a willingness to learn and grow.
• Inspiring and collaborative leadership style, mentoring, coaching, training and motivating your team
• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence key stakeholders.

Why Join Us?

• Career Growth: We are committed to investing in your professional development and providing opportunities for advancement within Spark Foundry.
• Flexible Working: We offer flexible work arrangements to help you achieve a healthy work-life balance.
• Leading Brands: You'll have the chance to work on exciting campaigns for some of the world's most recognisable brands.
• Collaborative Culture: Be part of a supportive and inclusive team where your contributions are valued and celebrated.
• Innovation & Impact: You'll be empowered to drive innovation and make a real difference in the world of digital media.
• Allsorts Culture: We celebrate diversity and believe that different perspectives make us stronger.

#LI-FD1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.