Full-Time
Senior Account Executive
Multiple Teams
Posted on 9/23/2025
Apaleo
51-200 employees
API-first cloud platform for hospitality management
No salary listed
Paris, France
Hybrid
Hybrid work arrangement from France.
 Sales & Account Management (1) |
|---|
- 5+ years of SaaS sales experience, focused on mid-market or strategic accounts.
- Strong track record in consultative, value-based selling.
- Native-level French and fluent English.
- Confidence in navigating complex buying processes with multiple stakeholders
- Familiarity with partner-driven ecosystems or platform-led go-to-market motions.
- A genuine passion for hospitality – whether from previous experience, a strong network, or deep curiosity to understand how the industry works.
- Curious, autonomous, and action-oriented, with a strong sense of ownership.
- A collaborative mindset and desire to contribute to a growing sales team and community.
- Build on strong momentum in France by closing flagship and mid-market accounts.
- Focus on multi-property hotel groups, serviced apartments, and modern operators.
- Lead complex sales cycles, engaging HQ, Ops, IT, and Finance.
- Leverage Apaleo’s international ecosystem of partners, apps, and consultants to accelerate deal cycles and customer value.
- Build and grow a local community of forward-thinking hospitality operators and tech partners.
- Act as a trusted advisor, guiding operators through change and digital transformation.
- Share market feedback to influence GTM, product, and ecosystem strategy.
- Represent Apaleo at industry events and community activations.
Apaleo provides a cloud-based hospitality platform with an open, API-first design that helps hotels and other accommodation providers manage operations and connect with partners. The platform uses a subscription-based SaaS model with pricing per property unit and adds value through services like Apaleo Pay for payments and the Agent Hub to link properties with travel agents. It runs on a microservices, cloud-native, headless MACH architecture, enabling scalable customization and easy integration with third-party apps such as door locks, guest messaging, and revenue management tools. Unlike many competitors, Apaleo focuses on an open ecosystem and seamless integrations, allowing properties to tailor the system to their needs. The company’s goal is to empower hospitality businesses to operate efficiently and grow by using a flexible, interoperable platform that connects core property management with a wide range of external services.
Company Size
51-200
Company Stage
Series B
Total Funding
$31.9M
Headquarters
Munich, Germany
Founded
2017
Simplify's Take
What believers are saying
- €20M funding from PSG Equity fuels expansion across 30+ countries and 1,700 properties.
- THE FLAG Zürich deployment saves 3.5 hours weekly via 30 daily AI tasks.
- TrustYou Magic Moments partnership enables always-on AI guest communication since March 3, 2026.
What critics are saying
- Mews and Cloudbeds acquire AI capabilities, eroding differentiation in 12-18 months.
- EU AI Act forces Apaleo Pay redesign by 2028 due to autonomous decisions.
- PSG Equity demands price hikes, alienating mid-market hotels in 12-24 months.
What makes Apaleo unique
- Apaleo's API-first MACH architecture enables 250+ third-party integrations for hotels.
- Agent Hub, launched February 27, 2026, is hospitality's first AI agent marketplace.
- Apaleo Copilot executes tasks via natural language, addressing 2.9% AI skills gap.
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Benefits
Flexible Work Hours
Remote Work Options
Paid Vacation
Wellness Program
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↓ -7%Apaleo introduces AI Copilot for hospitality efficiency. Apaleo has unveiled its latest innovation, the Apaleo Copilot, designed to alleviate operational pressures on hospitality teams. Embedded within the Apaleo platform, this AI-driven tool allows staff to execute complex tasks like extending stays, assigning rooms, and resolving overbookings using natural language commands. This development marks a shift towards integrated AI solutions in the hospitality sector, moving away from standalone tools. The Apaleo Copilot is built on an open, API-first architecture, enabling it to adapt to each business's unique processes. Hospitality teams can upload their standard operating procedures, allowing the AI to learn and autonomously execute tasks according to established protocols. This flexibility makes it suitable for a wide range of hospitality businesses, from individual properties to large hotel chains. Ulrich Pillau, CEO and Founder of Apaleo, stated, "Hospitality teams are under constant pressure to move quickly, solve problems, and deliver great guest experiences. The last thing they need is another dashboard. We built Apaleo Copilot to be practical from day one, helping staff complete real tasks in natural language inside the system they already use." The tool addresses the growing need for efficient operations amidst a backdrop where only 2.9% of full-time employees in travel and tourism possess AI skills, according to a study by NYU and BCG. Apaleo Copilot aims to bridge this gap by providing an intuitive interface that non-technical staff can easily navigate. With Apaleo Copilot, hospitality businesses can enhance their operational efficiency, allowing staff to focus on guest-facing roles and higher-value tasks. This innovation is set to transform how hotels manage their operations, paving the way for more autonomous and efficient hospitality services This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
TrustYou and Apaleo Present "Magic Moments": Always-Reply, Always-On Guest Communication Powered by AI. How hotels turn every conversation into revenue, recognition, and loyalty. TrustYou and Apaleo Present AI-Powered Guest Communication Munich / Berlin - TrustYou, the AI-first hospitality platform, and Apaleo, the API-first property management platform, today announced Magic Moments, a joint solution demonstrating how hotels can deliver Always-Reply, Always-On guest communication across the entire guest journey. The solution was presented live on March 3 at ITB Berlin, where TrustYou and Apaleo showcased how AI agents, a unified 360° guest profile, and an open PMS architecture enable continuous, conversational guest journeys - from first booking to repeat stays. Photos and demo screenshots from the ITB presentation are available for media use. From "no-reply" to Always-Reply. For years, hotel communication has been fragmented: booking confirmations from no-reply email addresses, disconnected chat tools, and guests forced to repeat themselves across channels. Magic Moments introduces a new standard: Every guest message receives a reply. Instantly. On any channel. Powered by TrustYou's AI Agents, Customer Experience Platform (CXP), and Customer Data Platform (CDP), and orchestrated through Apaleo's agent-ready PMS platform, hotels can maintain a single, uninterrupted conversation before, during, and after the stay. Three practical use cases for hoteliers. The New Guest - Instant Revenue from the First Booking A new guest books via a market-facing AI agent, such as ChatGPT, connected to the Apaleo ecosystem. Once the reservation is created, Apaleo sends an API event to the TrustYou CDP, automatically initiating pre-stay communication. The guest asks: "I also need a parking space." The AI responds instantly, asks whether the vehicle is electric, and reserves an EV charging spot. Result: incremental revenue, better service, and zero manual effort - enabled by Always-Reply. The Returning Guest - Recognition as the New Loyalty A repeat guest opens the chat on the hotel website. The AI agent identifies the guest, loads the profile from the CDP, and welcomes them by name. Based on previous stays and feedback, the agent suggests the same room, reuses existing registration data, and proactively reserves parking with charging. Booking confirmation is sent via the guest's preferred channel, such as WhatsApp. Result: faster bookings, higher satisfaction, and loyalty driven by recognition - not discounts. WhatsApp Booking - The Easiest Booking Is a Reply The guest simply replies to a previous WhatsApp message: "I'd like to book a room with my partner next weekend in Munich." The agent recognizes the guest, retrieves the 360° profile, and proposes a personalized offer - premium room, breakfast, and parking for €169. "Fantastic, sure." Booking confirmed. Result: no app, no forms, no friction - just conversation. Built for operations and scale. Magic Moments enables hotels to: * Reply instantly to guests across web, email, WhatsApp, and AI marketplaces * Convert conversations into direct bookings and upsells * Preserve guest memory and preferences across stays and channels * Reduce operational complexity through autonomous AI agents The biggest AI disruption in 2026 isn't a feature; it's the Continuous Conversation. By partnering with Apaleo, HITEC Charlotte is turning every booking confirmation and pre-stay message into a 24/7, multilingual dialogue. Together, HITEC Charlotte is moving beyond static notifications to a world where guests get personalized answers on any channel, at any time. Ben Jost, CEO TrustYou At Apaleo, innovation is at the core of what HITEC Charlotte do. By working closely with TrustYou, one of the most advanced technology providers in hospitality, HITEC Charlotte has developed a real use case that brings this ambition to life. This functionality enables CRM and PMS platforms to work seamlessly together, giving its clients a clear step toward the future. Uli Pillau, Apaleo CEO and Co-founder Proven live at ITB Berlin. Magic Moments was showcased on March 3 at ITB Berlin, demonstrating real hotel scenarios and demo guest interactions in action. Event photos and presentation visuals are available upon request. Magic Moments by TrustYou and Apaleo. Always-Reply. Always-On. Because great guest relationships should never end with a booking. Technology TrustYou. Munich80337 Germany Powered by
Apaleo and THE FLAG group have deployed an AI Trace Agent that autonomously translates guest reservation comments into actionable tasks for hotel staff. The system identifies guest needs such as birthdays, extra beds and special requests, automatically creating tasks in THE FLAG's housekeeping tool Sweeply. Currently active at THE FLAG Zürich, a 101-room property, the agent creates approximately 30 tasks daily, saving an estimated 3.5 hours weekly in direct task creation time. The prototype became operational within one month and went live after two and a half months of iteration. THE FLAG plans to expand deployment across its portfolio and develop additional agents for different operational tasks. Planned upgrades include direct service booking within integrated systems and automatic guest notifications once requests are confirmed.
Property management platform Apaleo is launching a model context protocol (MCP) server to give artificial intelligence (AI) agents the ability to perform cross-system hotel operations.
A while ago, Hotel Edelweiss in Zürs, Austria, was struggling to sell two of its smaller rooms. The solution? It bundled them together and marketed it as the “Snorer room”—giving the noisier guest their own space for the night. Thanks to advancements in attribute-based selling platforms, more hotels like the Edelweiss are boosting revenue by selling rooms in a similarly creative fashion. GauVendi, which worked with Hotel Edelweiss, is one such platform that is helping hotels unleash their creativity. Sabre and Amadeus are redefining room “retailing” too with their own central reservation systems (CRS).Of course, challenges still exist, as much technological as about having the right mindset, but experts say artificial intelligence (AI) is now accelerating the adoption of attribute-based selling by hotels as they look to increase direct sales. The rise of the attribute Definitions of attribute-based selling can vary wildly. At a basic level, it’s when a hotel unbundles room features into multiple, smaller attributes. It can then promote these various bookable attributes while also allowing guests to search for specific characteristics based on their own tastes.Attributes tend to be in-room features, so this wouldn’t include something like breakfast