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Swiggy Instamart names Kejal Parekh as AVP, brand marketing. Parekh joins from Myntra, where she spent over five years across brand marketing, sales events and newer business categories. 0:00 / 1:04 Swiggy has appointed Kejal Parekh as assistant vice-president, brand marketing, for its quick-commerce platform Instamart. Parekh joins Swiggy Instamart after more than five years at Myntra, where she most recently served as director. She had earlier held the roles of associate marketing director and deputy marketing director. At Myntra, Parekh worked across brand campaigns, major sales events and marketing for newer categories, including beauty and personal care. Her responsibilities also included brand marketing, private brands and licensing, with projects involving brands such as Mango, Roadster, Next and Bershka. Prior to Myntra, Parekh spent more than three years at Nykaa. She joined the company as marketing manager in April 2018 and was promoted to senior marketing manager in July 2019. Her role involved brand communication and developing and executing creative campaigns. Earlier in her career, Parekh was associate marketing director at MyGlamm, where she worked on brand campaigns, agency and franchise partnerships, influencer initiatives and customer acquisition for stores. She has also held roles at Konnect Marketing and Jean Claude Biguine.

FSSAI initiates action against Amazon, Swiggy Instamart, BigBasket, Flipkart India over alleged violations. ET Bureau Last Updated: Sep 24, 2026, 12:36:00 AM IST FSSAI said action had been initiated against Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBasket over allegedly misleading claims related to Happilo Premium Date Bites - Zesty Orange. Separately, Swiggy Instamart and BigBasket face action over alleged misleading claims and non-compliant product information involving three Milky Mist products - Fresh Low Fat Cream, Farm Fresh Curd and Greek Yoghurt. NEW DELHI: Food regulator FSSAI has initiated penal action against five major ecommerce platforms - Amazon, Swiggy Instamart, BigBasket, Flipkart India and Zepto - over alleged regulatory violations ranging from misleading food claims to the sale and display of prohibited products. The Food Safety and Standards Authority of India said in a social media post on Wednesday that the action was part of an enforcement drive against regulatory non-compliance by online platforms. The regulator flagged alleged misbranding and misleading claims, along with the sale or display of prohibited or poisonous food articles. FSSAI said action had been initiated against Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBasket over allegedly misleading claims related to Happilo Premium Date Bites - Zesty Orange. Separately, Swiggy Instamart and BigBasket face action over alleged misleading claims and non-compliant product information involving three Milky Mist products - Fresh Low Fat Cream, Farm Fresh Curd and Greek Yoghurt. FSSAI also found Amazon Seller Services, Swiggy Instamart and BigBasket allegedly non-compliant with provisions of the Food Safety and Standards Act, 2006, in connection with the online sale, display or offer for sale of Datura (Dhatura) fruits and seeds. Queries sent to the ecommerce platforms did not elicit a response till press time. The latest action comes as FSSAI has intensified enforcement against food business operators and e-commerce companies over the past six months. Read More News on

FSSAI seeks ban on making, sale of analogue product as paneer' Press Trust of India | Edited by Khadija Irfan Rahim Published: 24th September 2026 8:53 pm IST New Delhi: Food Safety and Standards Authority of India (FSSAI) has proposed banning the manufacture and sale of 'analogue product as paneer', as it steps up the clampdown on food adulteration and misleading claims. Analogue paneer is not a dairy product and is made of constituents not derived from milk. The Food regulator has issued a draft Food Safety and Standards (Prohibition and Restrictions on Sales) Amendment Regulations, 2026. "The amendment is proposed...to restrict manufacturing and sale of analogue product as paneer so as to prevent misleading of consumers regarding the nature and composition of the product," FSSAI said. Many states have already banned the manufacturing and sale of analogue paneer. Products already licensed or registered under 'Analogue in Dairy Context' category should discontinue the use of the term 'paneer' in their nomenclature, labelling or marketing. FSSAI has given 60 days to stakeholders for objections or suggestions on the draft regulations seeking to amend the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations, 2011. In the dairy context, an analogue is a food made to look, taste, or function like milk or a milk product, but with non-dairy ingredients replacing some or all of the real milk components. In the last six months, the FSSAI has stepped up enforcement actions against food business operators (FBOs) and e-commerce platforms for alleged misleading claims/ labelling and hygiene-related issues, among other violations. On Wednesday, the regulator initiated penal action against e-commerce platforms Amazon, Swiggy Instamart, BigBasket, Flipkart India and Zepto for various non-compliances, including misleading claims and sale of prohibited products. It has also cracked down on energy drink makers and alcoholic beverage companies. Stay updated with its WhatsApp & Telegram by subscribing to its channels. For all the latest Health updates, download its app Android and iOS. Press Trust of India (PTI) is India's premier news agency, having a reach as vast as the Indian Railways. It employs more than 400 journalists and 500 stringers to cover... More"