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Full-Time

Experience Optimization Manager

Confirmed live in the last 24 hours

Pipedrive

Pipedrive

501-1,000 employees

CRM software for sales process management

Consulting
Enterprise Software
AI & Machine Learning

Mid, Senior

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
UI/UX Design
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • 3+ years of experience delivering data-led, experience-focused customer journey programs that double down on existing well-performing areas and unlock new growth avenues
  • Able to communicate and align with team members, stakeholders, and other departments using data-driven results
  • Can identify problems and help develop practical solutions that address their root causes
  • Experience working with a growth-oriented B2B or B2C business.
  • Comfortable with experience- and conversion-focused journey management and CRO
  • Strong SEO, analytics, and UX understanding
  • Superb reporting and presentation skills to senior audiences
  • Comfortable operating in a high-growth, PE-backed environment.
Responsibilities
  • Join the execution team to deliver a comprehensive CRO strategy that aims for data-led journey optimization and high-quality conversions
  • Continuously test hypotheses and improve critical business metrics such as V2T, T2P, NPC, NPC ARR, retention, and churn
  • Analyze consumer touchpoints, including human touch, email, in-app notifications, website, landing page data, and conversion funnels
  • Collaborate with partners such as MarTech and Demand Gen (free and paid) to optimize conversion rates through A/B testing, multivariate testing, and other optimization techniques
  • Stay updated with the latest CRO trends and technologies and incorporate them into the company’s optimization efforts
  • Work with a team of experience optimization managers, customer journey designers, and other stakeholders to set clear goals, providing education, explanation, and coaching
  • Collaborate with the 3rd party agency/partners and be the point of contact with other marketing and business function teams for a cohesive, end-to-end customer experience
  • Present CRO results and insights to key stakeholders, including the executive team, to drive buy-in and support for optimization initiatives
  • Continuously monitor and measure the success of CRO initiatives using tools such as Google Analytics, Amplitude, Gainsight, and Optimizely
  • Help create business cases for new capabilities and tools when necessary
  • Own the day-to-day reporting and documentation of experience optimization programs and AB tests

Pipedrive offers customer relationship management (CRM) software that helps small to medium-sized businesses manage their sales processes. The platform provides features like lead management, email integration, and sales reporting, all accessible through a subscription-based, cloud-based service. Pipedrive distinguishes itself by fostering a community of users who share tips and feedback, which aids in product improvement. The company's goal is to enhance sales team efficiency by providing tools that help organize work and prioritize tasks.

Company Stage

Series C

Total Funding

$91.5M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-11%
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Simplify's Take

What believers are saying

  • The recent appointments of experienced executives from Meta and Samsung signal strong leadership and potential for innovative growth.
  • The introduction of Pipedrive AI highlights the company's commitment to integrating advanced technologies to enhance sales processes.
  • Expansion of Pipedrive's School of Code to new locations demonstrates the company's investment in community and talent development.

What critics are saying

  • The competitive CRM market, with giants like Salesforce and HubSpot, poses a constant threat to Pipedrive's market share.
  • Rapid expansion and new executive appointments may lead to strategic misalignments and operational challenges.

What makes Pipedrive unique

  • Pipedrive's focus on SMBs allows it to tailor its CRM features specifically for smaller businesses, unlike larger CRM providers that target a broader market.
  • The platform's user-friendly interface and customizable pipelines make it particularly accessible and adaptable for various industries.
  • Pipedrive's active user community and engagement in beta testing ensure continuous product improvement and client satisfaction.