Full-Time

Head of Product Marketing

Posted on 3/1/2024

Merge

Merge

51-200 employees

Unified API for HR and Payroll integrations

Compensation Overview

$175k - $230k/yr

Senior

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 5+ years of relevant Product Marketing experience with responsibility and ownership of greater Product Marketing direction and strategy
  • Experience with leading a team of Product Marketers is a plus
  • Experience differentiating technical products to both technical users and economic decision makers
  • Succinct, clear, and excellent written communication skills
  • Clear, engaging, and personable presentation skills effective in small, private groups as well as large, public audiences
  • Strong communication skills & ability to align with internal stakeholders, including sales, product management, and other marketing functions
Responsibilities
  • Build Strategic Narratives, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, product, and competitive positioning) to equip sales teams to close deals, support successful product launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
  • Engage with current and prospective customers, champion their needs and motivations in brand and roadmap, and guide the team to evangelize new concepts and how to get the most from Merge
  • Design and maintain an end-to-end customer journey for buyer personas with revenue leadership; use it to implement acquisition, activation, and expansion motions
  • Collaborate with sales and other customer-facing functions to develop proactive enablement materials, value tools, and plays that boost our ability to win deals, consult customers, and add value to their Merge experience
  • Educate industry analysts, prospects, and customers about Merge’s vision and solutions, in meetings, webinars, conferences and tradeshows
  • Thought Leadership through participating in event presentations, writing compelling articles, and briefing decision makers, all in an effort to solidify our position as the thought leader in our space

Merge.dev offers a unified Application Programming Interface (API) that simplifies the integration of HR and Payroll systems for businesses. This platform allows companies to easily add numerous third-party integrations without dealing with complex data transformations. What makes Merge.dev different is its provision of new integrations at no extra charge and a support toolbox that reduces the need for technical support. The company's goal is to streamline the integration process, helping businesses operate more efficiently.

Company Size

51-200

Company Stage

Series B

Total Funding

$74.5M

Headquarters

San Francisco, California

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Merge's AWS Marketplace listing simplifies procurement and offers consolidated billing.
  • Recognition by Forbes enhances Merge's reputation, attracting top talent for innovation.
  • 60% customer growth in 2023 shows strong demand for Merge's integration solutions.

What critics are saying

  • MCP's rise as an AI interoperability standard could challenge Merge's API approach.
  • European expansion requires strict GDPR compliance, risking legal issues if not maintained.
  • Rapid customer growth may strain resources, impacting service quality if not managed.

What makes Merge unique

  • Merge offers a single API for hundreds of third-party integrations.
  • Merge provides integration observability tools ensuring customer delight and maintenance.
  • Merge's platform supports GDPR compliance, crucial for European market expansion.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Unlimited PTO + 10 company holidays

100% covered health, vision, and dental insurance

401K Plan

$200 one-time home office stipend

Free dinner when working past 7pm

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 3%
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Business Wire
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Business Wire
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