O

Okta

Secures digital identities for people and software

Marketing Analytics Manager

Performance & Paid MarketingUpdated on Nov 9
Full-time

About the Job

Requirements

  • At least 8 years of experience in marketing, analytics, operations, or business intelligence in B2B SaaS.
  • At least 4 years of experience in marketing analytics covering campaign performance, demand generation, field marketing, and account-based marketing measurement.
  • At least 4 years of paid media analytics experience across advertising platforms, web analytics, and Salesforce.
  • At least 4 years of web analytics experience focused on demand generation, engagement, and intent modeling.
  • A track record of using data to drive business strategy and budget decisions.
  • Experience across enterprise sales, product-led growth, and partner marketing models.
  • Deep expertise in marketing attribution modeling and multi-touch measurement.
  • Ability to communicate complex insights to executives and influence decisions through data storytelling.
  • Strong grasp of marketing technology infrastructure, including database management, data hygiene, and application programming interface integrations across advertising platforms, customer relationship management systems, analytics tools, and data warehouses.
  • Expert-level proficiency in Tableau, Salesforce, Snowflake, and Excel.
  • Proficiency in statistical analysis, A/B testing, and experimental design.
  • Ability to influence and guide the work of others without formal management authority.

Responsibilities

  • Drive attribution modeling and full-funnel measurement across marketing channels, with attention to paid media.
  • Connect paid advertising activity with website outcomes and the demand generation funnel to create a holistic view of ad performance.
  • Create insights about organic and paid traffic and engagement, with increased scrutiny on generative engine optimization.
  • Translate data into actionable insights and recommendations for marketing leaders across the business.
  • Create forecasts and scenario models to inform annual budget planning and incremental funding requests.
  • Build and maintain self-service dashboards in Tableau for paid media, brand, demand generation, digital, and strategic events.
  • Partner with Field Analytics, Strategy and Planning, Marketing Leadership, and Data teams on performance narratives and quarterly business reviews.
  • Partner with the Marketing Data Operations team to maintain data quality across marketing technology systems.
  • Implement artificial intelligence and machine learning capabilities for predictive modeling and automated insights.
  • Design and support marketing experiments with rigorous testing and statistical validation.
  • Mentor junior analysts, provide analytical guidance, and establish best practices for the broader analytics function.
  • Stay current with analytics tools and methods to drive competitive advantage.

Desired Qualifications

  • Experience with artificial intelligence and machine learning, including predictive modeling, propensity scoring, and marketing mix modeling.
  • Expertise in Google Analytics 4 or Adobe Analytics.
  • Familiarity with FiveTran advertising schemas.
  • SQL proficiency.
  • Growth marketing or demand generation background.
  • Experience with privacy-first measurement, demand-side platforms, or programmatic advertising.
  • Experience with Python, R, or similar statistical tools.
  • An advanced degree such as an MBA, or a degree in Analytics, Economics, or a related field.

About the Company

Okta

Secures digital identities for people and software

Okta builds cloud identity software that controls how employees, customers, and automated systems access applications and company resources. Its single sign-on product lets people use one login across their work tools, while passwordless sign-in and additional identity checks protect accounts from stolen credentials. Administrators use its directory, access policies, and lifecycle tools to grant permissions when someone joins an organization and remove them when they leave. Organizations pay subscriptions based on the products they use and the identities they manage, with support included. Okta was founded in 2009 and is headquartered in San Francisco, California, United States.

Company size
5,001-10,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2009

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