Consumer & Shop Insights Associate Analyst

Overview

• Deliver Social Intelligence and Consumer Insights projects across brands, markets and business questions, including innovation, communications, brand strategy, consumer trends and foresight.
• Translate business challenges into structured social-listening and research studies, supported by clear analytical plans.
• Combine qualitative and Quantitative data, which helps explain consumer motivations and the reasons behind behavior.
• Independently manage projects from initial scoping and brief alignment through analysis, storytelling, recommendations and final presentation.
• Convert complex findings into concise, compelling and actionable narratives for business and Insights stakeholders.
• Contribute to the continued development of PepsiCo’s Social Intelligence capability through knowledge sharing, best-practice development and stakeholder education.
• Work closely with Global Insights and business teams across cultures and markets. 

Responsibilities

• Act as a Social Intelligence expert, with a strong focus on delivering insights
• Understanding the PepsiCo/Pepsi Lipton trends framework, leverage available technology stack and provide insights
• Understand business requirements and convert them into structured research approaches and deliverables.
• Lead projects end to end, including brief alignment, analysis, report development and presentation of results.
• Analyse digital conversations, consumer trends and market signals using tools such as Talkwalker, Trendscope, Tastewise and ConvoTrack.
• Integrate multiple quantitative and qualitative data sources to explain both what is happening and why it is happening.
• Conduct in-depth analyses with limited or no external support.
• Ensure high standards of data quality, validation and analytical rigour.
• Present findings and recommendations to Pepsi Lipton and regional business teams.
• Manage multiple projects, stakeholders and priorities while meeting agreed timelines and quality standards.
• Build strong stakeholder relationships, understand the business context and provide regular project updates.
• Partner with Global Insights and business teams to adopt and scale internal best practices.
• Help strengthen the Social Intelligence capability by improving ways of working and enabling others to use insight tools and analytics effectively.

Qualifications

• Master’s degree in market research, marketing, business, social sciences, analytics or a related discipline.
• 5–7 years of relevant experience in Social Listening, consumer insights, market research, analytics, marketing, competitive intelligence or a related function.
• Experience in an FMCG, food and beverage or consumer-focused organization is preferred.
• Hands-on experience using Social Listening or digital analytics platforms
• Experience analysing multiple data sources and translating findings into consumer and business insights.
• Experience conducting in-depth consumer research and presenting findings to business teams.
• Exposure to both qualitative and quantitative research, with qualitative research experience preferred.
• Understanding of brand and innovation strategy processes and the contribution of Insights at different stages.
• Preferable to have experience on trends, foresight, consumer behaviour, innovation, flavours, ingredients, health benefits or related strategic topics.
• Proven experience planning and delivering projects in a complex, multi-stakeholder environment.
• Strong verbal and written communication skills in English. Strong PowerPoint, report-writing and presentation capabilities.