Assistant Boutique Director

Job Description

As the Assistant Boutique Director, at our Bal Harbour location you support the Boutique Director in ensuring the successful day-to-day operations of the boutique, delivering exceptional client experience and achieving defined business objectives. You contribute to team performance, uphold brand standards, and assume full responsibility in the Director’s absence. Reporting to the Boutique Director. 

Responsibilities

• Support the Boutique Director in driving daily operations, boutique performance, and profitability, ensuring achievement of sales targets, KPIs, and an elevated luxury client experience across all touchpoints.
• Lead by example on the sales floor, delivering personalized service, storytelling, and relationship building while coaching the team to cultivate meaningful, long-term client relationships.
• Demonstrate and instill a deep understanding of the brand, championing AP’s heritage, craftsmanship, values, and luxury service standards in all client and team interactions.
• Monitor boutique performance and business results, proactively identifying opportunities to enhance sales, client development, CRM effectiveness, and operational efficiency.
• Foster a collaborative, high-performance culture, coaching, mentoring, and inspiring team members through accountability, inclusivity, and excellence.
• Ensure impeccable boutique presentation and operational excellence, maintaining compliance with policies, inventory integrity, security procedures, and brand standards.
• Oversee CRM excellence and clientele strategies, driving client retention, reactivation, acquisition, and resolution of client concerns with professionalism and discretion.
• Act as Boutique Director in their absence, ensuring business continuity, operational rigor, team leadership, and cross-functional execution of boutique initiatives and events.

Qualifications

• 3–5 years’ experience in fine watchmaking or high-end luxury retail, with a strong passion for craftsmanship, luxury storytelling, and client engagement.
• Proven expertise in CRM, clientele development, and relationship management, with a track record of building long-term, high-value client relationships.
• Demonstrated leadership capabilities, including strong coaching, mentoring, onboarding, and people development skills.
• Strong business acumen with excellent organizational skills and attention to detail, enabling effective KPI management and operational execution.
• Excellent communication, interpersonal, and problem-solving abilities, with confidence in managing sensitive client situations.
• High level of ownership, initiative, and accountability in a fast-paced, high-touch luxury environment.
• Ability to thrive in a collaborative retail setting, partnering cross-functionally to drive engagement and business growth.
• Flexibility to work a retail schedule, including evenings, weekends, holidays, and boutique events as business needs require.

Additional Information

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. Compensation will be based on relevant skills and experience.

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

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