Kraft Heinz

Makes packaged foods for homes and restaurants

Brand Build Activation Analyst

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeSan José Province, San José, Costa RicaNo salary listedIn-person

About the Job

Requirements

At least 3 years of experience in Marketing, Brand Activation, Brand Marketing, or agencies.
Experience managing marketing campaigns, events, brand activations, and brand experiences.
Experience managing marketing agencies and vendors.
Experience monitoring and controlling marketing budgets.
Education in Marketing, Advertising, Communications, Business Administration, or a related field.
Knowledge of digital marketing.
Advanced Microsoft Office skills, especially Excel and PowerPoint.
Intermediate English proficiency.
Ability to manage multiple initiatives and stakeholders simultaneously.
Hands-on execution orientation and strong attention to detail.

Responsibilities

Coordinate and implement brand campaigns across different touchpoints.
Execute events, sponsorships, experiences, sampling, and brand activations, ensuring consistency with each brand's strategy and positioning.
Coordinate activations and engagement initiatives on social media and digital channels.
Track marketing calendars and activation plans, ensuring deadlines and deliverables are met.
Manage day-to-day relationships and coordination with creative, media, public relations, digital, below-the-line, and other agencies and vendors.
Work across different internal areas to ensure agile and effective implementation of brand initiatives.
Participate actively in innovation projects and launches.
Coordinate marketing activities, deliverables, owners, and dates associated with innovation projects.
Track project progress and identify dependencies or potential blockers in a timely manner.
Administer and track the region's annual marketing budget.
Monitor investments, commitments, payments, and budget availability.
Manage processes related to purchase orders, invoicing, and vendors.
Coordinate with Finance, Procurement, and other areas to ensure adequate budget control and execution.

Job Description

Estamos buscando un/a Brand Activation & Marketing Specialist que será responsable de implementar estrategias de marca para un portafolio regional en Centroamérica y Caribe, asegurando una ejecución consistente y relevante para el consumidor.

La posición tendrá un fuerte foco en Brand Activation, campañas, eventos, experiencias de marca, digital e innovación, trabajando de manera cercana con diferentes equipos internos, agencias y proveedores.

Principales responsabilidades:

Brand Activation & Execution

Coordinar e implementar campañas de marca en diferentes puntos de contacto.

Ejecutar eventos, patrocinios, experiencias, sampling y activaciones de marca, asegurando consistencia con la estrategia y posicionamiento de cada marca.

Coordinar activaciones y dinámicas en redes sociales y canales digitales.

Dar seguimiento a calendarios de marketing y planes de activación, asegurando el cumplimiento de fechas y entregables.

Gestionar la relación y coordinación diaria con agencias creativas, medios, PR, digital, BTL y otros proveedores.

Trabajar transversalmente con diferentes áreas para garantizar una implementación ágil y efectiva de las iniciativas de marca.

Innovation

Participar activamente en proyectos de innovación y lanzamientos.

Coordinar actividades, entregables, responsables y fechas asociados a Marketing.

Dar seguimiento al avance de los proyectos e identificar oportunamente dependencias o posibles bloqueos.

Marketing Budget

Administrar y dar seguimiento al presupuesto anual de Marketing de la región.

Monitorear inversiones, compromisos, pagos y disponibilidad presupuestaria.

Gestionar procesos relacionados con órdenes de compra, facturación y proveedores.

Coordinar con Finanzas, Compras y otras áreas para asegurar el adecuado control y ejecución del presupuesto.

¿Qué buscamos?

3+ años de experiencia en Marketing, Brand Activation, Brand Marketing o agencias.

Experiencia en campañas, eventos, activaciones y experiencias de marca.

Experiencia gestionando agencias y proveedores de Marketing.

Experiencia en seguimiento y control de presupuestos de Marketing.

Formación en Marketing, Publicidad, Comunicación, Administración de Empresas o carreras relacionadas.

Conocimientos de Marketing Digital.

Manejo avanzado de Microsoft Office, especialmente Excel y PowerPoint.

Inglés intermedio.

Excelentes habilidades de comunicación, organización y gestión de proyectos.

Capacidad para manejar múltiples iniciativas y stakeholders simultáneamente.

Perfil hands-on, orientado a la ejecución y con alta atención al detalle.

Location(s)

San Jose, Costa Rica Local Office

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

About the Company

Kraft Heinz

Makes packaged foods for homes and restaurants

Kraft Heinz makes packaged foods and drinks for households, restaurants and other foodservice operators around the world. Its portfolio includes Heinz ketchup and spans sauces, cheese, ready meals, coffee and refrigerated foods. The company develops recipes, manufactures products in its factories and works with outside producers to supply different markets. It earns revenue by selling through grocery chains, wholesalers, online retailers and distributors that serve commercial kitchens. With operating roots in Heinz's 1869 business and its combined group formed by a 2015 merger, it is co-headquartered in Pittsburgh, Pennsylvania, and Chicago, Illinois.

Company size: 10,001+
Company stage: IPO
Headquarters: Pittsburgh, PA
Founded: 1869

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