Area Market Development Manager

Job Description

Role purpose

Lead and develop a high-performing team of Market Developments to drive market demand generation across assigned territories: Drining demand through demand generation activities. Oversee demonstration plot planning to effectively showcase product differentiation in the entire areas.

Accountabilities

• Lead Grower Engagement Strategy – Guide team in building trust-based relationships with key growers. Oversee demonstration plot planning to effectively showcase product differentiation in the entire areas.

• Team Leadership & Development – Lead, mentor, and coach Sales Executive and Market Development Officers through regular performance reviews and capability-building sessions. Optimize territory coverage and resource allocation to maximize market penetration.

• New Product Launch Coordination – Coordinate regional launch strategies for new products, ensuring seamless execution across dealer network and grower base.

• Technical Leadership & Support – Provide escalation support for complex agronomic challenges. Collaborate with technical teams to maximize product performance and grower satisfaction.

• Budget & Expense Management – Manage regional activity budgets and ensure optimal resource allocation. Review and approve team expense claims for accuracy, compliance, and timely submission.

• Market Intelligence & Insights – Work with Marketing team to Analyze market trends, competitive activities, and grower needs. Synthesize field intelligence and collaborate with marketing on crop-specific promotional materials.

• Data Collection & Analysis – Ensure systematic collection of grower data and product usage insights to support evidence-based decision-making and sustainable growth.

• Technology & Innovation Adoption – Drive adoption of digital tools and agricultural technologies to enhance team productivity, reporting accuracy, and operational efficiency.

Critical success factors & key challenges

• Effectively coordinate with Distributors' market forces,
• Ability to influence and establish trusted partnerships with Distributors and dealers
• Effectively execute sales and marketing programs in compliance with GTM strategies.
• Move quickly and creatively to stay ahead of competitors in a dynamic marketing environment.
• Resilience, ability to adapt to rapid Change.

Qualifications

• Bachelor's degree in Agronomy, Agriculture, Plant Science, or related field
• Minimum 5-7 years in agricultural sales or crop management, with at least 2-3 years in a leadership role
• Proven experience in dealer/distributor management and channel development
• Strong knowledge of specialized crop segments in designated Area
• Demonstrated success in achieving sales targets and developing high-performing teams
• Valid driver's license and willingness to travel extensively within assigned region

Additional Information