Performance Marketing Specialist
About the job
- At least 3 years of experience as a performance marketing specialist driving paid media growth across multiple channels, preferably in ecommerce.
- Demonstrated ability to drive profitable ecommerce revenue or gross merchandise value growth, with historical metrics for managed ad budgets, return on ad spend, customer acquisition cost, cost per acquisition, and personal campaign contributions.
- Proven experience improving average order value and conversion rates through initiatives such as bundling, multi-buys, and targeted retention.
- Hands-on experience with Google Shopping, Performance Max, and broader Google Ads campaign management.
- Demonstrated success driving TikTok Shop growth through creators, affiliates, and paid advertising.
- Hands-on experience developing and testing high-converting user-generated content and ad creatives.
- Ability to integrate Meta (Facebook and Instagram), Google Ads, TikTok Shop, creator and affiliate networks, and retargeting campaigns into a unified, profitable growth engine.
- Experience managing multiple brands or accounts simultaneously at varying stages of maturity.
- Ability to work independently with minimal day-to-day supervision.
- Strong problem-solving skills and a data-driven approach to identifying and fixing account inefficiencies.
- Drive scalable customer acquisition and revenue growth across Meta Ads, TikTok and TikTok Shop, and Google Ads, including Google Shopping and Performance Max.
- Manage performance marketing across a portfolio of brands at varying stages of maturity, principally scaling Jenolite while launching and building newer brands such as Grain Guard and Mutts & Moggs.
- Develop and implement strategies for profitable ecommerce growth by addressing unit economics, optimizing customer acquisition costs, and increasing average order value and conversion rates.
- Balance and integrate paid advertising, organic content, user-generated content testing, creator and affiliate marketing, and retargeting across primary channels.
- Use creator and affiliate partnerships and paid campaigns within TikTok Seller Center to accelerate storefront revenue.
- Experience with integration, automation, and artificial intelligence tools.
- Experience in the do-it-yourself, homeware, or pet care categories.
- Ecommerce experience is preferred.
About the company
South Col helps eCommerce brands reach a high-valuation exit by providing capital, strategic guidance, operational support, and a clear exit plan. It works with founders to design a path from the dream exit valuation and executes it over 18-24 months across its offices in NYC, Charlotte, and Tel Aviv. It combines funding with hands-on strategy, operations, and exit preparation, coordinating resources and a global network to prepare for acquisition or investment buyers. Its goal is to enable founders to achieve that dream exit valuation within about two years.
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2022
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Simplify's Take
What believers are saying
- South Col's LinkedIn was updated September 1, 2026, showing active branding and recruiting.
- Yoni Kozminski's August 2026 profile still promotes South Col's capital-and-operations platform.
- MultiplyMii's August 2026 website markets EOR, compliance, and Philippine hiring services, feeding deal flow.
What critics are saying
- South Col shows 1-10 employees on The Org, limiting execution capacity today.
- Yoni Kozminski runs MultiplyMii, Escala, and South Col, creating founder distraction risk.
- The model depends on eCommerce exits within 18-24 months; weak buyer markets kill returns.
What makes MultiplyMii unique
- South Col pairs capital, operating support, and exit strategy for eCommerce brands.
- Yoni Kozminski still publicly anchors South Col, MultiplyMii, and Escala in 2026.
- South Col targets 18-24 month value creation cycles, not generic long-term venture bets.
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Benefits
Remote Work Options
Health Insurance
Paid Holidays
Training Programs
Company News
South Col, an eCommerce accelerator providing strategic resources and capital enabling founder’s dream exit, today announced the launch of its $50 million accelerator fund to provide capital, guidance, and operational resources to eCommerce founders. South Col, a joint venture between SellersFunding, Global Wired Advisors, and Escala, combines 15 years of eCommerce expertise in finance, investment banking, and operational consulting to enable businesses to reach peak performance before reaping the benefits of a high-value sale of their company in under two years. Working hand-in-hand with founders by taking a minority ownership stake, South Col’s goals are utterly aligned with those of founders - all of its advice, support, and working capital focuses solely on creating the growth needed to facilitate maximum valuation on the exit. As South Col orchestrates the sales process end-to-end, founders avoid all broker fees, sales commissions, and any potential hidden fees, saving 6-12% of sale proceeds