Internship
Tatari
201-500 employees
Data-driven platform for TV advertising optimization
Compensation Overview
$33.65 - $43.27/hr
New York, NY, USA
Hybrid schedule: minimum 2 days per week; candidates can choose to be in San Francisco, Los Angeles, or New York City.
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- Currently enrolled in an undergraduate program in any of the named fields (Data Science, Statistics, Computer Science, Mathematics, Physics, or other STEM field)
- Completed a minimum of two years of college/university by Summer 2025. You have not yet graduated, and you will be continuing with school after this internship
- Strong interest in designing and developing analytics
- Experience with or interest in Data Manipulation Software (e.g., SQL, Python, Pandas)
- A quick learner, with the ability to work independently in a fast-paced environment; adaptability and a strong self-teaching ethic are highly valued
- Strong strategic thinking capabilities
- Interest in learning to manipulate, analyze, and interpret large amounts of data and to organize findings and translate them into actionable insights using original or innovative techniques
- Solve real-time optimization problems utilizing machine learning algorithms
- Explore and refine algorithms to help guide expansion opportunities into new lines of business
- Automate data-driven tasks; design processes that require zero intervention
- Work cross-functionally within the organization to deliver integrated business solutions
- Provide ad-hoc data analysis, use data to identify and forecast trends and conduct deep-dive quantitative analyses to optimize Key Performance Indicators (KPIs)
- Knowledge of statistics and probability
Tatari provides a platform that transforms TV advertising into a measurable and manageable process similar to digital advertising. The platform allows clients to buy, measure, and optimize their TV ad campaigns using real-time data and advanced analytics. This enables businesses from various sectors, such as health and consumer goods, to make informed decisions about their advertising strategies by identifying the best networks and programs to reach their target audiences. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights, allowing for flexible campaign management and performance measurement. The company's goal is to help clients improve their advertising effectiveness and achieve higher returns on investment by continuously refining their platform based on client feedback and performance data.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2016
Simplify's Take
What believers are saying
- Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.
- Integration with Experian enhances Tatari's data and targeting capabilities.
- The launch of Vault aligns with the trend towards privacy-first advertising solutions.
What critics are saying
- Integration of TheViewPoint with FreeWheel increases competition for Tatari.
- The launch of Vault may divert resources from Tatari's core business.
- Reliance on third-party data providers poses risks if partnerships are disrupted.
What makes Tatari unique
- Tatari transforms TV ads into a digital-like experience with real-time analytics.
- The platform offers comprehensive campaign optimization across linear and streaming TV.
- Tatari's data-driven approach helps clients make informed advertising decisions.
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Benefits
Competitive salary
Stock options
100% health insurance premium coverage
Unlimited PTO & sick days
Snacks, drinks, & catered lunches
Team building events
$1000 annual continued education benefit
$500 WFH reimbursement
$125 pre-tax monthly stipend to spend on whatever you want
Annual mental health awareness app reimbursement
FSA & commuter benefits
Monthly Company Wellness Day Off (During WFH)
Company News
SAN FRANCISCO, Nov. 28, 2023 (GLOBE NEWSWIRE) -- TheViewPoint (TVP), a connected television monetization platform, today announced a newly expanded partnership with FreeWheel, a global technology platform for the television advertising industry.The two companies have partnered to introduce a new way for streaming platforms to modernize their ad sales through automation while also building a clearer demand path. Integrating with TVP Direct enables publishers working with FreeWheel to gain greater operational efficiency (which supports automation and scale), robust data security, and real-time reporting for optimization.Another key component: This partnership offers 200+ brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.“CTV publishers need technology so that they can scale, work faster, gain a granular understanding of their demand and eliminate errors,” said Daniel Elad, Chief Strategy Officer, TheViewPoint. “This integration gives sellers using TVP Direct more automation and the most pure form of supply path optimization. At the same time, we’re helping the ecosystem minimize the ad tech tax by building an end-to-end system that directly connects advertisers with premium inventory.”“At FreeWheel, we are committed to finding, creating and innovating new solutions that help buyers and sellers navigate today’s complex and quickly evolving TV ad ecosystem,” said Jon Mansell, VP, U.S. Head of Demand, FreeWheel
Tatari's sister company, TheViewPoint, a Connected TV (CTV) monetization platform, was named an honorable mention in the Best Seller-Focused Technology category.
Based on the report, Tatari has recently been awarded AdExchanger's Most Innovative TV Advertising Technology Award in 2023.
Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising.
TV buying and measurement platform broadens its data and targeting capabilitiesTatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem, which provides a deeper understanding of consumers, Tatari bolsters its data and insights to further modernize TV advertising for brands, agencies, and publishers.More than 200 brands and agencies use the Tatari platform for buying and measuring TV advertising. Now, these ad buyers have easy access to Experian’s Living Unit Identifier (LUID) to better leverage the power of targeted TV advertising and assess performance.Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire“When digitally-native advertisers spend on TV, they bring digital expectations of accurate measurement and optimized buying,” said Andy Schonfeld, Chief Revenue Officer of Tatari. “Experian is one of the most trusted and dependable names in audience data, and working with them ensures that our brand and agency customers have greater access to the insights that prove that TV advertising drives real-world outcomes.”Tatari works directly with the leading data providers, including audience insights and TV viewership providers.“TV advertising is undergoing a massive transformation, as advertisers finally gain the tools needed to prove that their advertising actually works,” said Chris Feo, SVP Sales and Partnerships for Marketing Services at Experian. “Tatari has built the infrastructure to power the future of TV advertising across linear and streaming, and we’re happy to work with them to help advertisers find their audience and measure the impact of their spend.”Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo