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PubMatic (NASDAQ:PUBM) shares up 5.7% - Here's why. PubMatic, Inc. (NASDAQ:PUBM - Get Free Report)'s share price shot up 5.7% on Thursday. The company traded as high as $18.03 and last traded at $18.4490. 78,604 shares were traded during trading, a decline of 88% from the average daily volume of 682,028 shares. The stock had previously closed at $17.45. Key PubMatic news. Here are the key news stories impacting PubMatic this week: * Craig Hallum initiated coverage of PubMatic with a "buy" rating and a $24 price target, implying approximately 29% upside from the referenced $18.60 price. The endorsement adds to the bullish momentum surrounding the stock. * PubMatic and Silverpush launched global, episode-level contextual CTV audience segments. The offering is designed to help advertisers target viewers based on the specific television content they are watching, potentially expanding PubMatic's CTV advertising opportunity. * PubMatic was highlighted as a high-volume momentum stock after a reported 6.3% advance. Zacks cautioned that the latest earnings-estimate revision trend may not support continued near-term gains, creating a potential headwind for the rally. * Reported short interest stood at zero shares as of September 24, with a zero-day days-to-cover ratio. This suggests little measurable short-selling pressure, but also means limited potential for a short-squeeze-driven catalyst. * CEO Rajeev Goel sold 50,453 shares for approximately $930,858, reducing his ownership by 50%. The transaction was conducted under a pre-arranged Rule 10b5-1 trading plan, which somewhat reduces its significance as a discretionary bearish signal, but insider selling can still weigh on sentiment. Analyst ratings changes. PUBM has been the topic of a number of analyst reports. Jefferies Financial Group lifted their price target on PubMatic from $10.00 to $18.00 and gave the company a "hold" rating in a report on Tuesday, August 11th. Weiss Ratings downgraded PubMatic from a "sell (d)" rating to a "sell (d-)" rating in a research report on Tuesday, August 11th. Raymond James Financial raised PubMatic from a "market perform" rating to an "outperform" rating and set a $22.00 price objective on the stock in a research report on Friday, August 7th. Citizens Jmp lifted their target price on PubMatic from $12.00 to $20.00 and gave the company a "market outperform" rating in a research note on Friday, August 7th. Finally, Scotiabank upgraded shares of PubMatic from a "sector perform" rating to a "sector outperform" rating and boosted their target price for the stock from $8.00 to $21.00 in a report on Friday, August 7th. Eleven investment analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, PubMatic currently has a consensus rating of "Moderate Buy" and a consensus price target of $19.73. Discover more Track Business News Track Market Trends PubMatic stock up 0.3%. The business has a 50-day moving average price of $15.88 and a 200-day moving average price of $12.32. The firm has a market capitalization of $847.23 million, a price-to-earnings ratio of -62.00 and a beta of 1.58. PubMatic (NASDAQ:PUBM - Get Free Report) last posted its quarterly earnings data on Thursday, August 6th. The company reported ($0.03) earnings per share for the quarter, topping analysts' consensus estimates of ($0.18) by $0.15. PubMatic had a negative return on equity of 5.41% and a negative net margin of 4.66%.The firm had revenue of $78.59 million during the quarter, compared to analysts' expectations of $68.95 million. On average, equities research analysts forecast that PubMatic, Inc. will post -0.09 earnings per share for the current year. Insiders place their bets. In other news, insider Mukul Kumar sold 8,000 shares of the business's stock in a transaction dated Wednesday, September 16th. The stock was sold at an average price of $16.78, for a total transaction of $134,240.00. Following the sale, the insider owned 112,945 shares in the company, valued at approximately $1,895,217.10. The trade was a 6.61% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, General Counsel Andrew Woods sold 38,331 shares of the company's stock in a transaction dated Monday, August 10th. The shares were sold at an average price of $17.96, for a total transaction of $688,424.76. Following the transaction, the general counsel owned 39,761 shares in the company, valued at approximately $714,107.56. This trade represents a 49.08% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 597,079 shares of company stock valued at $9,729,494. 27.78% of the stock is currently owned by corporate insiders. Institutional inflows and outflows. Hedge funds have recently bought and sold shares of the stock. Renaissance Technologies LLC lifted its stake in shares of PubMatic by 26.3% during the first quarter. Renaissance Technologies LLC now owns 1,540,533 shares of the company's stock worth $12,602,000 after buying an additional 321,200 shares during the period. CenterBook Partners LP increased its position in shares of PubMatic by 53.3% in the 4th quarter. CenterBook Partners LP now owns 1,147,055 shares of the company's stock valued at $10,174,000 after acquiring an additional 398,595 shares during the period. S Squared Technology LLC raised its stake in PubMatic by 7.7% in the 4th quarter. S Squared Technology LLC now owns 280,972 shares of the company's stock worth $2,492,000 after acquiring an additional 20,000 shares during the last quarter. Quantinno Capital Management LP raised its stake in PubMatic by 248.0% in the 1st quarter. Quantinno Capital Management LP now owns 206,815 shares of the company's stock worth $1,692,000 after acquiring an additional 147,386 shares during the last quarter. Finally, Arrowstreet Capital Limited Partnership acquired a new stake in PubMatic during the 1st quarter worth about $1,687,000. Institutional investors and hedge funds own 64.26% of the company's stock. About PubMatic. PubMatic, Inc (NASDAQ: PUBM) operates a cloud infrastructure platform that helps digital publishers and app developers manage and monetize advertising inventory. Its sell-side platform connects publishers with advertisers, agencies and demand-side platforms, enabling automated buying and selling of digital advertising. The company's solutions support advertising across the open internet, including websites, mobile applications, connected television, online video and digital out-of-home environments. Further reading. Receive News & Ratings for PubMatic Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for PubMatic and related companies with MarketBeat.com's FREE daily email newsletter.

The PS5's 100 free channels are an advertising business, not a perk. Sony switched on Live TV on PS5 on Monday, dropping more than a hundred free ad-supported channels into the Media row of every PlayStation 5 in the United States. The coverage has been busy counting the channels. Almost nobody has counted what Sony gets. Here is the thing that separates this from Pluto, Tubi, Roku Channel and the rest of the free-TV pile, and it is missing from essentially every writeup: you cannot watch it without signing in. Sony's own launch post says players "sign in with their PlayStation Account" to start. That account is not a throwaway email. It is attached to your purchase history, your friends list, your trophy record and your playtime down to the minute. No other free-TV operator in the American market has that. Roku knows a household. Sony knows a person. What Sony told advertisers. The trade press got a much clearer version of this than the consumer press did. Variety reported that the appeal to advertisers is access to a logged-in audience that skews younger and is hard to reach through broadcast or general streaming apps, and that the play for Sony is keeping the console in use between games so idle screen time converts into ad revenue. That is an honest description of the product. It is also not the description on the box. The ad plumbing is already contracted out. Sony is working with Publica and PubMatic, two firms whose entire business is connected-TV ad delivery and measurement. The content partners are real and expensive: ABC News, ESPN, Fox, NBCUniversal, A+E, AMC, Lionsgate, Amazon MGM Studios, the NFL Channel, NASCAR, UFC and Crunchyroll, with a back catalogue running from "Community" and "The Shield" to "Forensic Files" and "Ice Road Truckers." TheWrap noted the whole thing sits under Sony Pictures Television. Nobody assembles that lineup, integrates two ad-tech vendors and ships it to tens of millions of consoles as a favour. There is a second, quieter piece of business logic here that the launch coverage skipped. Sony Pictures Television owns a deep library that is worth very little sitting on a shelf and quite a lot running as a channel with ads in it. Routing that catalogue through hardware Sony already sold means the company collects the ad revenue without paying a distributor, a carriage fee or a platform tax to Roku, Amazon or Google. Forbes noted the scale of the channel rollout; the more interesting number is the one Sony now keeps in full. The setting Sony did not mention. There is a toggle. It is not where a normal person would find it. To stop Sony serving ads based on your console activity, you go to Settings, then Users and Accounts, then Privacy, then Data You Provide, and switch off Personalized Advertising. That is four levels deep, in a menu tree most PS5 owners open once to change a password, and it predates this launch by years. The sign-in screen for Live TV does not walk you there. So the actual offer, stated plainly, is this: * You already paid roughly $500 for the hardware. * Sony is now selling the attention of the device you own. * The targeting runs on an identity you were required to create to play games online. * The opt-out exists, is real, and is buried. Where LNC stands. Live News Chat do not think a free ad-supported channel bundle is a scandal. Ad-funded television is older than most of the people who will watch it, and 100 channels of free content on a console people already own is a genuinely decent deal for anyone happy to trade attention for entertainment. Tom's Guide is right that as a Pluto competitor it is a solid product. The problem is the disclosure, and it is Sony's to fix. When you tap that icon and hit the sign-in prompt, the screen should say in one sentence that watching connects your viewing history to the PlayStation account holding your purchases and playtime, and it should put the Personalized Advertising switch right there rather than four menus away. That is not a heavy lift. Sony built a whole ad stack in a few months; a consent screen is an afternoon. There is a wider point about who the PS5 belongs to now. A console is not a free ad-supported TV that someone gave you. It is a piece of hardware you bought outright, and Sony has spent the last several years steadily converting its home screen into leased advertising real estate, from store promos to the dedicated Live TV page it now maintains. Each individual step is small and defensible. The direction of travel is not. Canada is next, and Sony has said it is looking at other regions. When it reaches the European Union, the consent question stops being a matter of Sony's judgment and becomes a matter of law, because tying ad personalisation to a mandatory account is precisely the arrangement the GDPR was written to interrogate. It would be cheaper for Sony to build the honest version of that screen once, now, for everybody.