Full-Time
Senior Digital Analytics Specialist
Fielmann
Optical retail and hearing care
No salary listed
Hamburg, Germany
Hybrid
Hybrid work with up to 60% remote per month, subject to team agreement.
 Data & Analytics (1) |
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- Several years of experience in Digital Analytics, Web Analytics, Tracking Engineering, Product Analytics, or a comparable role, ideally in e-commerce, platform, product, or omnichannel environments.
- Proficiency with complex tracking setups and technologies and methods such as Google Analytics, Google Tag Manager, server-side tracking, and consent management.
- Practical experience with BigQuery and with Power BI, Looker Studio, or comparable data, analytics, and dashboarding solutions.
- Strong knowledge of tracking conception, measurement planning, data layers, data quality, analytics governance, and documenting reliable measurement logic.
- Ability to analyze funnels, customer journeys, conversion paths, and digital product or feature performance and derive relevant insights and recommendations.
- Ability to translate business requirements into robust, technically implementable, and privacy-compliant tracking solutions and understand the interfaces between tracking, BI/data platforms, engineering, product, and marketing.
- Ability to independently assess and prioritize complex requirements according to business impact, effort, feasibility, data protection, and strategic relevance.
- Ability to explain complex technical and analytical relationships clearly, reconcile different functional perspectives, and communicate confidently in German and English.
- Develop scalable tracking solutions for websites, apps, digital services, and campaigns across the entire customer journey.
- Define and maintain binding standards for data layers, events, parameters, naming conventions, measurement logic, measurement plans, and documentation.
- Monitor the completeness, consistency, and reliability of tracking data and analyze and resolve errors, data breaks, and inconsistencies.
- Own the functional development of consent management and ensure tracking solutions are privacy-compliant, technically robust, and usable for analysis.
- Work closely with performance marketing to ensure reliable campaign, paid social, and conversion data as well as transparent and comparable reporting logic.
- Support the development of data structures, dashboards, and reports and derive concrete insights, hypotheses, and recommendations from funnel, journey, conversion, and usage analyses.
- Translate requirements from product, user experience, marketing, and business teams into robust measurement concepts, evaluate them, and enable internal stakeholders to work with data and key performance indicators.
- Further develop analytics processes, quality standards, and cross-team ways of working, manage external service providers, and create a reliable data foundation for scalable insights and artificial intelligence and automation applications.
- Experience in e-commerce, platform, product, or omnichannel environments.
Fielmann is a European optical retail and hearing-care company. The company provides prescription eyewear, contact lenses, eye examinations, hearing products, and related advisory services through stores and digital channels. It serves consumers seeking vision correction, eyewear, hearing support, and accessible retail care. Its operating model centers on a branch network supported by optical labs, product sourcing, e-commerce, clinical services, and centralized business functions. Teams work across optometry, audiology, retail operations, product, logistics, technology, marketing, and customer service. Teams support coordinated daily delivery.
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