Marketing Automation Manager
Posted on 3/23/2023

51-200 employees

Membership network for female executives
Remote • Topeka, KS, USA
Experience Level
Desired Skills
Google Analytics
  • Highly experienced in marketing communication campaign execution
  • Advanced proficiency in Braze a must; Segment experience is highly valuable; Marketo experience a nice to have
  • Expertise in reporting tools such as Looker or Google Analytics
  • Expertise in email, SMS, push notifications & in-app messaging
  • Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail
  • Hands-on experience building, managing, and deploying marketing campaigns within Braze
  • Technically advanced in executing digital marketing campaigns
  • Self-starter with a data-driven mindset
  • Ability to problem solve and navigate through ambiguity
  • Own implementation and execution of omni-channel growth, member experience and lifecycle marketing communications
  • Build automation workflows, nurture campaigns, trigger and behavior-based communications in Braze
  • Responsible for the overall and day-to-day integrity of Braze; investigate errors and resolve issues to continue delivery of communication
  • Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
  • Work collaboratively internal stakeholders (growth, member and lifecycle marketing, community, brand, etc.) to develop and deploy campaigns including testing, data segmentation, deployment, and performance analysis to deliver a positive and consistent customer experience
  • Manage data flow to and from Braze, including data governance, documentation and integrity
  • Build and interpret Braze reports and dashboards to help make data-informed business decisions
  • Manage vendor relationships (such as template builds, data enrichment)
  • Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, CCPA/CPRA, and partner with proper channels to ensure compliance, as required
  • You will support the migration and delivery of Braze. This will include migrating emails from existing platforms and managing concurrent email builds on two platforms during migration