Full-Time
Marketing Automation Manager
Posted on 3/23/2023
Private network for senior executive women's leadership development
Compensation Overview
$115,000
Junior, Mid, Senior
Remote + 1 more
- Highly experienced in marketing communication campaign execution
- Advanced proficiency in Braze a must; Segment experience is highly valuable; Marketo experience a nice to have
- Expertise in reporting tools such as Looker or Google Analytics
- Expertise in email, SMS, push notifications & in-app messaging
- Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail
- Hands-on experience building, managing, and deploying marketing campaigns within Braze
- Technically advanced in executing digital marketing campaigns
- Self-starter with a data-driven mindset
- Ability to problem solve and navigate through ambiguity
- Own implementation and execution of omni-channel growth, member experience and lifecycle marketing communications
- Build automation workflows, nurture campaigns, trigger and behavior-based communications in Braze
- Responsible for the overall and day-to-day integrity of Braze; investigate errors and resolve issues to continue delivery of communication
- Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
- Work collaboratively internal stakeholders (growth, member and lifecycle marketing, community, brand, etc.) to develop and deploy campaigns including testing, data segmentation, deployment, and performance analysis to deliver a positive and consistent customer experience
- Manage data flow to and from Braze, including data governance, documentation and integrity
- Build and interpret Braze reports and dashboards to help make data-informed business decisions
- Manage vendor relationships (such as template builds, data enrichment)
- Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, CCPA/CPRA, and partner with proper channels to ensure compliance, as required
- You will support the migration and delivery of Braze. This will include migrating emails from existing platforms and managing concurrent email builds on two platforms during migration
Chief is a unique platform that fosters professional growth and networking for senior executive women, offering a community of over 20,000 members across the U.S. and UK. The company's competitive advantage lies in its exclusive focus on female leadership, providing a space for these executives to connect, share knowledge, and broaden their networks across various roles, functions, and industries. With its commitment to changing the face of leadership, Chief has positioned itself as a leader in promoting diversity and inclusion in the corporate world.
Company Stage
Series B
Total Funding
$140M
Headquarters
New York, New York
Founded
2019