The Beaufort Bonnet Company
Luxury children's apparel and heirloom pieces
Keyholder
About the job
- A High School diploma or GED is required.
- At least 2 years of retail experience are required.
- Advanced computer skills, including Microsoft Excel and Microsoft Word, are required.
- The role requires bending, stooping, and kneeling, as well as lifting up to 50 pounds.
- The ability to work varied hours and days, including nights, weekends, and holidays as needed, is required.
- Strong attention to detail and proficient oral and written communication skills are required.
- The ability to multitask, stay organized, take initiative, problem-solve, and work with minimal supervision is required.
- Present and sell merchandise consistent with the brand by interacting with customers and providing merchandise suggestions.
- Provide merchandising suggestions to management that may improve sales.
- Build a personal client book.
- Learn and use the point-of-sale software system, including troubleshooting it in the absence of the Store Manager and Assistant Store Manager.
- Use the point-of-sale system for routine register transactions, routine inventory receiving and transfers, and opening and closing registers and the store.
- Learn, reference, and share current product knowledge with customers by providing prompt recommendations and professional service, including fit, fashion wardrobe advice, and additional-item suggestions.
- Participate in store-related meetings and work toward exceeding sales and service performance goals set by store management.
- Operate the store consistently with prescribed company policies and procedures.
- Provide ideas to grow and improve the business, including ideas for merchandising, staffing, floor displays, store fixtures, advertising, promotions, hours of operation, and other business improvements.
- Maintain the integrity of the store's inventory.
- Prevent inventory shrink to the extent reasonable and appropriate.
- Assist with cycle counts and a year-end comprehensive physical inventory.
- Open and close registers and the store in the absence of the manager or assistant manager.
About the company
The Beaufort Bonnet Company creates heirloom-quality children’s clothing and accessories with a classic Southern look. It started with a handmade bonnet and expanded into a full line for babies and kids, including dresses, rompers, swimwear, and pajamas, made with high-quality materials like Pima cotton. The brand sells directly to consumers through its online store and through a wholesale network of retail stores and specialty boutiques. What sets it apart is its heritage-inspired, traditional silhouettes and craftsmanship rooted in heirloom values, along with an origin story tied to a sentimental bonnet and a long-standing craftsmanship tradition. Now part of Oxford Industries, the company remains focused on timeless, durable pieces designed to be passed down through generations. Its goal is to celebrate childhood with durable, heirloom-quality clothing that parents and grandparents can treasure and share across families.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Lexington, Kentucky
Founded
2012
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Simplify's Take
What believers are saying
- Oxford said June 10, 2026, Beaufort Bonnet drove strong growth within emerging brands.
- Mashpee Commons opened a new store June 24, 2025, expanding New England reach.
- Q1 fiscal 2026 DTC gains and stronger margins offset tariff pressure at Oxford.
What critics are saying
- Oxford's Q1 fiscal 2026 wholesale sales fell 5%, exposing Beaufort Bonnet to channel weakness.
- Pomerantz launched an Oxford securities investigation on July 9, 2026, pressuring management focus.
- Tariff costs, sourcing shifts, and flat sales threaten Oxford's capital allocation through 2026.
What makes The Beaufort Bonnet Company unique
- Heirloom Southern childrenswear, plus Oxford Industries' multibrand infrastructure, separates Beaufort Bonnet from boutiques.
- June 10, 2026 earnings call singled out Beaufort Bonnet as Oxford's fastest-growing emerging brand.
- Store openings in Mashpee, Mosaic, and St. Armands extend its lifestyle halo.
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Benefits
Health Insurance
Wellness Program
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Employee Stock Purchase Plan
Tuition Reimbursement
Employee Discounts
Flexible Work Hours