What You’ll Do

• Define business analytics and create dashboards and reports to support Marketing Operations and measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance
• Develop and manage the executive data set, including dashboards, reports, and analyses that accurately communicate Marketing effectiveness
• Provide leadership and support to the marketing team in analyzing marketing performance data and making recommendations to optimize marketing performance
• Establish efficiencies to streamline the daily operations of the Marketing Operations team. This includes but isn’t limited to improving documentation of important processes and definitions, providing career development and coaching to each member of the Marketing Operations team, and establishing a prioritization queue for managing tickets from internal stakeholders
• Create a vision for Veeva’s Martech stack and how this provides reliable marketing operation data supporting dashboards, reporting, and operational insight
• Oversight and support of our marketing automation tools including Marketo and the interactions with other integrated systems ensuring data quality and augmentation
• Ongoing management of marketing best practices, maintenance of campaign, program, drip & nurture program performance
• Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and increasing efficiencies and conversion rates
• Create business and system processes ensuring data accuracy and timely synchronization of system databases
• Create and manage marketing budget working across the team and providing timely updates of actuals against budget
• Manage all marketing technology, data, and service vendors/partners in building a cohesive marketing technology platform
• Partner closely with sales operations to ensure key marketing data is updated in our CRM for reporting, dashboards, and analytics
• Provide exemplary service to internal customers such as sales, marketing program managers, and execs as needed

Requirements

• Minimum 6+ years of experience in a marketing operations role or similar position
• Experience in a fast-growth enterprise software (SaaS) or high-tech life science company supporting teams executing ABM and high-end enterprise sales
• Successful history working with executive leadership, with emphasis on planning, strategy, and budget management
• Proven technical, analytical, and quantitative skills coupled with practical communication skills (verbal and written) that enable translating complex data and/ or issues into productive discussions/actions at the executive and operational levels
• Experience in the development and use of business analytics, key performance indicators, and dashboards
• Experience in the use of third-party data sources for lead database building and augmentation
• Advanced user of marketing automation systems such as Marketo
• Strong working knowledge of CRM systems and sales processes
• Understanding of critical technologies in the marketing technology stack
• Advanced user of Microsoft Excel and PowerPoint
• Excellent communication skills: verbal, written, presentation
• Innovative, motivated, organized, high-energy team player
• Process and quality orientation with extreme attention to detail

Nice to Have

• MBA preferred
• Hands-on experience with data augmentation and quality tools

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $150,000 - $220,000  
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.