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Full-Time

Senior Director

Marketing Operations

Confirmed live in the last 24 hours

Veeva Systems

Veeva Systems

5,001-10,000 employees

Quality and regulatory software solutions provider

Enterprise Software
Biotechnology
Healthcare
Consumer Goods

Compensation Overview

$150k - $240kAnnually

+ Variable Bonus + Stock Bonus

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Business Analytics
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Minimum 8+ years of experience in a marketing operations role or similar position
  • Experience in a fast-growth enterprise software (SaaS) or high-tech life science company supporting teams executing ABM and high-end enterprise sales
  • Successful history working with executive leadership, with emphasis on planning, strategy, and budget management
  • Proven technical, analytical, and quantitative skills coupled with practical communication skills (verbal and written) that enable translating complex data and/ or issues into productive discussions/actions at the executive and operational levels
  • Experience in the development and use of business analytics, key performance indicators, and dashboards
  • Experience in the use of third-party data sources for lead database building and augmentation
  • Advanced user of marketing automation systems such as Marketo
  • Strong working knowledge of CRM systems and sales processes
  • Understanding of critical technologies in the marketing technology stack
  • Advanced user of Microsoft Excel and PowerPoint
  • Excellent communication skills: verbal, written, presentation
  • Innovative, motivated, organized, high-energy team player
  • Process and quality orientation with extreme attention to detail
  • Undergraduate degree in business, mathematics, engineering, science, or a related field
Responsibilities
  • Define business analytics and create dashboards and reports to support Marketing Operations and measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance
  • Develop and manage the executive data set, including dashboards, reports, and analyses that accurately communicate Marketing effectiveness
  • Provide leadership and support to the marketing team in analyzing marketing performance data and making recommendations to optimize marketing performance
  • Establish efficiencies to streamline the daily operations of the Marketing Operations team. This includes but isn’t limited to improving documentation of important processes and definitions, providing career development and coaching to each member of the Marketing Operations team, and establishing a prioritization queue for managing tickets from internal stakeholders
  • Create a vision for Veeva’s Martech stack and how this provides reliable marketing operation data supporting dashboards, reporting, and operational insight
  • Oversight and support of our marketing automation tools including Marketo and the interactions with other integrated systems ensuring data quality and augmentation
  • Ongoing management of marketing best practices, maintenance of campaign, program, drip & nurture program performance
  • Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and increasing efficiencies and conversion rates
  • Create business and system processes ensuring data accuracy and timely synchronization of system databases
  • Create and manage marketing budget working across the team and providing timely updates of actuals against budget
  • Manage all marketing technology, data, and service vendors/partners in building a cohesive marketing technology platform
  • Partner closely with sales operations to ensure key marketing data is updated in our CRM for reporting, dashboards, and analytics
  • Provide exemplary service to internal customers such as sales, marketing program managers, and execs as needed

Veeva Systems provides specialized software solutions for quality, regulatory, and advertising claims management, primarily targeting consumer products and chemical companies. Their cloud-based software helps clients manage the entire product journey, ensuring that products are high-quality, safe, sustainable, and compliant with regulations. Veeva's solutions offer visibility and traceability from supply chain management to consumer delivery, making it easier for companies to navigate complex regulatory environments. Unlike many competitors, Veeva has a strong focus on the unique challenges faced by the chemical and consumer goods industries, building on its initial experience in the heavily regulated life sciences sector. The company's goal is to help clients bring products to market more efficiently while maintaining compliance, and it operates on a subscription model that provides continuous updates and support.

Company Stage

IPO

Total Funding

$224M

Headquarters

Pleasanton, California

Founded

2007

Growth & Insights
Headcount

6 month growth

7%

1 year growth

5%

2 year growth

21%
Simplify Jobs

Simplify's Take

What believers are saying

  • Veeva's subscription-based model ensures a steady revenue stream, allowing for continuous updates and improvements to their software solutions.
  • The company's global reach, serving over 950 customers in 165 countries, demonstrates its industry trust and expansive market presence.
  • Recent partnerships, such as with Vita Global Sciences, highlight Veeva's role in modernizing clinical data management and improving collaboration with key trial stakeholders.

What critics are saying

  • The highly specialized nature of Veeva's software solutions may limit its market to specific industries, potentially constraining growth opportunities.
  • Integration of new technologies and partnerships, like the one with Vita Global Sciences, could face challenges in execution and alignment.

What makes Veeva Systems unique

  • Veeva Systems specializes in quality, regulatory, and advertising claims management software for consumer products and chemical companies, a niche market with specific compliance needs.
  • Their cloud-based solutions offer end-to-end visibility and traceability, ensuring seamless alignment across various functions from supply chain management to consumer delivery.
  • Veeva's strong foothold in the Life Sciences sector, combined with its expansion into the Chemical and Consumer Goods markets, sets it apart from competitors who may not have such a broad yet specialized focus.

Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement