APL Brand Manager & Regional Esports

Job Description

MISSION STATEMENT  

This role will be split between 50% Global (APL) Esports responsibilities, and 50% Local (APAC South) Esports & Social responsibilities. 

The role will lead the APL Brand, Social & Content strategy for the APAC region. They will work closely with Global esports and local APAC hub teams to execute APL Content & Brand Marketing projects and activations. 

On the Local level, the role is responsible for the management and execution of the esports strategy for Rainbow Six Siege in the APAC South (ANZ & SEA) region. 

This role will report into the Associate Director, Esports, EMEA with a dotted line to the Head of Brand & Social Engagement, APAC.

In this role, your responsibilities include: 

APL BRAND MANAGEMENT – (50% of role) 

• Develop content schedule for social media and broadcast and utilize all available resources, including hubs, to effectively promote esports products within the region. 

• Define schedules and approval processes for regional content and branding assets. 

• Support local hubs through all regional channels (broadcast/social/blog posts/content). 

• Develop the regional communication and social media strategy across multiple channels, partners and local hubs. 

• Manage the ideation process for regional content with orgs, third-party vendors/partners and local hubs. 

• Collaborate with regional product managers and partners to establish engaging broadcast narratives across all Esports products. 

• Manage marketing and content budgets (via MINT) for assigned projects, programs and initiatives and facilitate payments as per Ubisoft policy. 

• POC for all regional APL content and brand marketing projects for esports programs. 

• Collaborate with the Global Marketing and Comms teams to create synergies between global and regional marketing and comms, and boost the impact of our pulse points and overall campaigns. 

• Conduct annual reviews of partners, and where relevant, initiate RFP processes to maintain healthy competition in the ecosystem 

LOCAL APAC SOUTH – ESPORTS & SOCIAL – (50% of role) 

• Regional lead for ANZ & SEA esports activity (in collaboration with SEA Esports Manager) - Set ANZ & SEA esports strategy and facilitate budget oversight (via MINT) for the execution of esports projects for Rainbow Six Siege, as well as other projects as required 

• Work with HQ teams to develop and execute the APL Challenger Circuit (Tier 2) in both ANZ and SEA, fulfilling all requirements from Tournament Operators and relevant agencies 

• Work with local ANZ & SEA Tournament Operators to execute grassroots esports competitions, contributing to the attainment of local esports KPIs 

• Where relevant, secure presence for R6S, and other suitable esports brands, at local consumer events (e.g. PAX) 

• Explore potential partnership opportunities within the region to offset overall costs 

• Coordinate post-mortem R6S esports reports for all relevant activity and provide quarterly updates on KPI progress 

• Manage the ‘R6 Esports Asia’ X channel and content calendars for Tier 1 + 2 activity, publishing Global Social Media assets where required 

• Conduct annual reviews of partners, and where relevant, initiate RFP processes to maintain healthy competition in the ecosystem 

Qualifications

To succeed in this role, you need: 

• Concurrent knowledge of the R6S landscape 

• Project budget management 

• Understanding and experience in esports tournament operations essential 

• Strong knowledge of Social Media best practices (content, publishing do’s and don’ts, algorithm rules, etc.) and KPI management  

• Strong verbal & written communication and collaboration skills  

• A flexible and dynamic approach with the ability to adapt to changing goals and objectives 

• Project Management experience 

Additional Information

Safety & Inclusive responsibilities

• Everyone at Ubisoft is expected to be caring, respectful and inclusive
• You care for your team members, and commit to challenge your own bias and adapt your approach to make the most of all forms of diversity
• You consider wellbeing and safety (physical and psychological) a priority, so support each other and show empathy in all situations
• You immediately address any form of harassment and bullying, taking appropriate measures to prevent them from happening again
• You demonstrate care for people, express inclusive behaviours and foster a safe & respectful work environment

We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters

All your information will be kept confidential according to EEO guidelines.

To be considered for this position, please submit a COVER LETTER outlining your experience, along with your CV.

Started date set as 14 December 2026, but there is flexibility.