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Lokal App

Hyperlocal vernacular content platform

Graphic Designer & Video Editor

Full-TimeUpdated on 10/17/2026
₹300k - ₹600k
Junior, Mid
Bengaluru, Karnataka, India
In Person
Social MediaSocial Media Design, Social Content Creation

About the job

Requirements
  • The candidate must have 1–3 years of experience in graphic or creative design, video editing, social media content, or digital marketing creatives.
  • The candidate must have a strong portfolio showcasing both static designs and video content.
  • The candidate must be proficient in Premiere Pro, After Effects, Photoshop, Illustrator, Figma, Canva, Final Cut Pro, or equivalent tools.
  • The candidate must have hands-on experience with AI creative tools for image or video generation, design, ideation, and content creation.
  • The candidate must be able to use AI to develop concepts, create variations, accelerate production, and improve creative output.
  • The candidate must understand social media content, performance creatives, typography, layouts, visual hierarchy, motion, and sound.
  • The candidate must be able to work independently and support multiple Lokal products based on business priorities.
  • The candidate must have strong written and spoken command of English and at least one regional or native language.
Responsibilities
  • Own end-to-end creative requirements for Lokal Jobs across social media, performance marketing, and product marketing.
  • Design banners, brochures, posters, social media posts, carousels, thumbnails, ads, and other marketing creatives.
  • Create and edit reels, tutorial videos, promotional videos, product explainers, and performance ads.
  • Proactively brainstorm and initiate social media ideas, campaigns, creative concepts, and new content formats rather than waiting for briefs.
  • Take ownership from idea through concept, execution, iteration, and final delivery.
  • Create strong hooks, visual storytelling, motion, transitions, and sound design that drive attention and engagement.
  • Stay updated on social trends, memes, pop culture, editing styles, and emerging creative formats.
  • Use creative performance insights to continuously improve designs and videos.
  • Collaborate with marketing, product, and content teams while independently driving creative execution.
  • Support creative requirements across other Lokal products when needed.
Desired Qualifications
  • Experience with performance marketing or consumer internet products is a plus.
  • Familiarity with Meta Ads Manager, YouTube Analytics, or similar platforms is a plus.
  • Strong awareness of Indian pop culture, regional trends, memes, and viral content is a plus.
  • Experience building AI-assisted creative workflows is a plus.

About the company

Lokal App is a hyperlocal platform delivering district-level content in vernacular languages for non-English speaking users in India’s Tier 2 and 3 towns, with local news, classifieds, jobs, real estate, matrimonial ads, price data, and government schemes. It works by aggregating content from local users and stringers, plus an in-app training program that allows residents to become contributors and earn money as digital reporters. Revenue comes from content-led digital marketing, local classifieds, and service fees, mirroring a newspaper’s income streams in a digital form. Its focus on vernacular, district-level information and a formal contributor network sets it apart from urban, English-dominated platforms, aiming to connect rural markets with brands and services while empowering local participants.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$29.8M

Headquarters

Bengaluru, India

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • November 2025 launches of Sahi Jobs and AgriLokal expand monetizable verticals.
  • Forbes India reported FY25 revenues of ₹67.4 crore, showing real business traction.
  • Job postings in 2026 indicate active hiring across engineering, product, and growth teams.

What critics are saying

  • Lokal's 40-app sprawl in 2025 dilutes focus and burns capital fast.
  • Revenue concentration in SMB advertising faces pressure if local demand softens in 2026.
  • If Sahi Jobs and AgriLokal fail, Lokal loses its diversification thesis and funding story.

What makes Lokal App unique

  • Lokal's vernacular district-level distribution targets non-English Tier 2 and Tier 3 India.
  • The company now spans news, jobs, classifieds, farming, and social apps across languages.
  • AI-driven moderation and verified marketplaces differentiate Lokal from generic regional content apps.

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Benefits

  • Training Programs

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
YourStory
Apr 25th, 2023
The untapped potential of MSME insurance

Hyperlocal content platform Lokal has raised Rs 120 crore in Series B funding from new investors Global Brain and Sony Innovation Fund, with participation from India Quotient and other existing investors.

YourStory
Apr 25th, 2023
Lokal raises Rs 120 Cr in Series B from Global Brain, Sony Innovation Fund and others

Lokal, India's hyperlocal content, community, and classified platform, announced it has raised Rs 120 crore in Series B funding from new investors Global Brain and Sony Innovation Fund, with participation from India Quotient and other existing investors. The company will use the fresh funds to gr

YourStory
Mar 9th, 2022
[Product Roadmap] How Lokal Went From A Whatsapp Group To A Top Hyperlocal Content And Social Media App

Hyperlocal content and social media platform Lokal offers local news, classifieds, matrimony ads, and jobs in regional languages.

TechCrunch
Oct 21st, 2021
Lokal receives financing of $12M in round of financing

Indian hyperlocal social media platform Lokal has raised $12 million in a new round of financing led by Chinese internet conglomerate Tencent, according to a source familiar with the matter.