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Marrina Decisions

Marketing agency delivering data-driven demand generation

Marketing Operations Manager-Marketo

Full-Time
$80k - $120k/yr+ Performance bonus
Mid
Illinois City, IL, USA
Remote
Growth & Marketing
No H1B Sponsorship

About the job

Requirements
  • Must be able to work in a fast-paced, matrixed organization.
  • Program and project management skills are required.
  • Requires 3–5 years of Marketo experience and 2–3 years of Salesforce experience.
  • Must have hands-on experience with dashboards and reporting and be able to create presentations for executive review.
Responsibilities
  • Use Marketo to build programs and generate consistent inbound lead traffic, including using its available features and working with Salesforce integration.
  • Apply Marketo and Salesforce best practices collaboratively and hands-on.
  • Apply understanding of lead management, lead routing, and lifecycle management.
  • Take a strategic approach to optimizing and scaling marketing technologies.
  • Work with the team to review program requirements, identify optimization opportunities, and update progress on email marketing campaigns and programs.
  • Partner with marketing and technical teams to provide data-driven solutions and recommendations supporting business needs and goals.
  • Manage large datasets and maintain data health and quality.
  • Monitor key performance metrics and dashboards, and alert leadership when action is required.
  • Manage lead quality, lead scoring, and lead routing in Marketo.
  • Assess ad hoc analytics project requests and determine the appropriate approach and team members to support them.
  • Advise marketing operations functions on data requirements for desired analysis.
  • Ensure data findings are visualized to resonate with stakeholders and clearly highlight implications.
Desired Qualifications
  • Experience with lead nurturing and lead scoring is desirable.

About the company

Marrina Decisions is a marketing services firm that helps companies grow revenue by implementing scalable, data-driven marketing systems. It focuses on Marketo, Salesforce (SFDC), ABM, and demand-generation programs to align marketing and sales and shorten sales cycles. The company offers end-to-end support—from strategy to execution—guided by leaders who share market insights to shape data-driven plans. Its approach centers on turning marketing programs into profit centers by improving conversion rates and overall efficiency. Compared with competitors, Marrina Decisions emphasizes simple, scalable solutions tailored to both short-term wins and long-term growth, with leadership actively guiding clients through adoption and execution. The firm's goal is to increase client revenue and profitability by delivering measurable marketing performance.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Clara, California

Founded

2012

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Simplify's Take

What believers are saying

  • August 2026 EU AI Act enforcement drives urgent compliance consulting demand.
  • Recent posts target consent, suppression, and chatbot disclosure pain points for enterprise marketers.
  • ZipRecruiter and Mediabistro listings show hiring across marketing automation and sales roles.

What critics are saying

  • Unfunded since 2020 leaves Marrina Decisions vulnerable to client churn and pricing pressure.
  • LinkedIn shows only 79 employees; one lost account can hit revenue fast.
  • No visible proprietary software means agencies like Deloitte and Accenture can copy services.

What makes Marrina Decisions unique

  • Santa Clara-based Marrina Decisions specializes in Salesforce, Marketo, HubSpot, and SFMC RevOps.
  • Madhu Gulati positions Marrina Decisions as AI-enabled enterprise marketing systems repair.
  • Its 2026 content centers on EU AI Act marketing compliance and workflow execution.

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Benefits

Health Insurance

Paid Vacation

Paid Holidays

Paid Sick Leave

Training Programs