Full-Time
Brand Home Lead Guide
Posted on 7/7/2026
Diageo
10,001+ employees
Global premium spirits and beer producer
No salary listed
Port Ellen, Isle of Islay, UK
In Person
On-site role at Lagavulin Visitors Centre, Port Ellen, Scotland.
 Retail (1) |
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- Key holder (including responsible for the opening and closing of the Brand Home), personal license holder and premise manager as required
- Experience in leading a team and supervising daily operations in a fast paced environment
- Possess a friendly, helpful, confident, and engaging personality
- Fully embrace customer service standards and be guided by a customer-first mindset
- Be driven, resilient, open-minded and a team player
- Ensure compliance in accordance to Diageo’s global standards and policies, including daily operational compliance
- Coordinate contractor works within in the Brand Home
- Support RBHM with of all operational activities relating to bars, experiences and retail
- Responsible for stock control and cash management
- Subject matter experts on all systems relating to Brand Home operations
- Support RBHM for all F&B requirements incl responsibility for implementing F&B strategy & requirements
- Responsible managing Brand Home mailbox and entry of all bookings to systems/diaries
- Answers all incoming calls and processes requirements
- Co-ordinate training
- Play a key role in the deployment of new ways of working and systems implementations
- Ensuring excellent customer service standards are adhered to at all times, escalation point for resolving customer issues as required
- Host VIP experiences and coordinate events, working with 3rd party providers and organisations
- Hosting tours and tastings as required
- Daily supervision of the Brand Home guides and agency staff
- Scheduling, monitoring and recording of hours for Brand Homes staff & agency
Diageo is a global leader in premium drinks, with a portfolio of more than 200 brands across spirits and beer that are sold in about 180 countries. Its products are alcoholic beverages from centuries-old names to new brands, distributed worldwide to reach a diverse consumer base. The company manages a wide range of brands rather than focusing on a single product, and it uses its scale, global presence, and portfolio breadth to reach customers wherever they are. Diageo differentiates itself through its large, diverse brand mix, its international reach, and its ongoing focus on shaping the future of the business while considering its social and environmental impact. The company's goal is to raise the bar for people and the planet by investing in the future and acting with responsibility toward communities and the environment.
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
1997
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Simplify's Take
What believers are saying
- FY26 free cash flow reached $3.2 billion, funding $1.4 billion debt reduction.
- August 6, 2026 cost cuts target $1 billion savings, supporting margin recovery.
- Guinness and canned cocktails remain growth priorities in Lewis's turnaround plan.
What critics are saying
- FY26 organic sales fell 2.0%, with North America down 8.4%.
- Reuters reported India's regulators seized 18,000 boxes and banned Diageo rum brands.
- If India bans McDowell's and U.S. spirits keep sliding, Diageo's cash engine shrinks fast.
What makes Diageo unique
- Diageo sells Johnnie Walker and Guinness across 180 countries, anchoring unmatched global distribution.
- Diageo's Ritual Zero Proof acquisition gives leadership in U.S. non-alcoholic spirits.
- Guinness, Smirnoff, and Johnnie Walker create pricing power through premium brand depth.
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Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 7%1 year growth
↑ 7%2 year growth
↑ 7%Jim Cramer has shifted his stance on the alcoholic beverage sector, showing cautious optimism for Constellation Brands whilst remaining bearish on Diageo. He highlighted Constellation's new CEO, Ned Fink, as a potential catalyst for growth, noting Fink's successful track record at Jim Beam. Diageo faces multiple headwinds, including a 34.9% sales decline in China and an 8.4% drop in North American net sales. The stock has fallen 52% over five years. Constellation grew beer sales 2% to $2.28 billion in fiscal Q1, beating earnings expectations. However, beer depletion fell 0.3%, whilst wine and spirit sales dropped 10%. Hedge funds appear to favour Constellation, with 56 funds holding stakes versus 35 for Diageo. However, Diageo trades at a higher forward P/E ratio of 14.41 compared to Constellation's 11.36.
Diageo and Brown-Forman represent contrasting strategies in the spirits industry, with Diageo offering global diversification and Brown-Forman focusing on American whiskey brands. Diageo operates over 200 brands including Johnnie Walker and Guinness across 180 countries. In FY 2025, revenue reached $20.2 billion with net income of $2.4 billion, though net margin declined to 11.6% from 19.1% the prior year. The company maintains a debt-to-equity ratio of 2.2x and free cash flow of $2.7 billion. Brown-Forman, producing Jack Daniel's and Woodford Reserve across 170 markets, generated $4.0 billion revenue in FY 2025, down 4.9% year-over-year. Net income was $869 million with a 21.9% net margin. The company shows stronger financial metrics with a 0.7x debt-to-equity ratio, 3.9x current ratio and free cash flow of $431 million.
Diageo's increased investment in Sober highlights the growing demand for premium non-alcoholic beverages in India's evolving market.
Major spirits companies are grappling with a $22 billion inventory glut, the largest in a decade, according to the Financial Times. Diageo, Pernod Ricard, Campari, Brown-Forman and Remy Cointreau are sitting on unprecedented amounts of unsold aged spirits, including whisky, Cognac, tequila and rum. The surplus stems from pandemic-era over-production when home consumption surged. However, consumer demand has since declined due to health concerns and shifts towards THC beverages. Companies have responded by pausing production at distilleries, reducing workforces and closing facilities. Cognac faces particularly severe challenges, with slowing exports and trade issues with China forcing price cuts. Even tequila, which recently outsold American whiskey in the US, is experiencing slowdown. Industry analysts warn that production cuts risk future shortages if demand rebounds unexpectedly.
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, the leading non-alc spirit brand in the U.S. since its 2019 launch. This move aligns with Diageo’s Growth Ambition for sustainable growth. Ritual offers non-alc alternatives to whiskey, tequila, gin, rum, and aperitif. The U.S. non-alc category has grown +31% CAGR over five years, with non-alc spirits as the fastest-growing segment. Diageo is the top non-alc spirits player globally, holding leading market shares in major markets.