Audience and Digital Director

What you'll do:

• Responsible for leading Sony UK International’s Audience team, encompassing Data Strategy, Audience / Digital and Super-fan
• Overseeing a team of three: honing job roles and processes that maximize the team’s ability to identify opportunities, effectively engage the global business toward marketing initiatives, and marketing autonomously where needed. Focus resources toward activity that will meaningfully shift the dial for priority artists
• Nurture a proactive ‘big ideas’ culture where data, reactivity, content, innovation and starting conversations are the bedrock of the team DNA
• Feed into marketing strategy for all priority audience & digital campaigns, in collaboration with the Head of Digital. Develop global objectives and market asks that can truly change the course of a campaign
• Ensure artist development for priority signings is consistent and effective, with regular measurement of key growth metrics. Resource for active seeding within high potential markets
• Create internal dialogues around commercial opportunities ie a spiking TikTok sound or a viral post and drive the wider team toward chasing commercial outcomes
• Build out a varied, unique network of agencies, creators etc so that central spends are executed in a specialized, thoughtful manner
• Develop process / standardization around how marketing campaigns are built and communicated to stakeholders (rep owner, territories, managers). Explore platforms that allow visibility for current activity and next steps, to create stronger visibility of the team’s workflows and results
• Commission data reporting and find platforms that provide timely, detailed, localised data points, effectively allowing us to identify opportunities and capitalise on them in real time (including pre-release Sound campaign analysis)
• Build out International Audience Development & Super-fan playbooks in collaboration with the Head of Digital, with easy to implement strategies that can be deployed across a wide range of repertoire to benefit artists across their careers

Who you are:

• An innovator with demonstrable leadership experience in the modern Digital / Marketing landscape
• Highly experienced in a wide range of Audience & Digital modalities, ideally with global campaign building experience (whether at a label, management company or digital agency)
• Strong sensibilities and passion for the creator landscape and driving campaign narratives through UGC
• Comprehensive understanding across areas including social, analytics, CRM, and paid media, with the ability to use data to build audience and strategise opportunities
• Highly collaborative with the ability to organise, motivate and effectively manage a team, and upskill colleagues in the digital space
• Excellent project management skills – able to prioritise, organise a varied and full workload and work under pressure, approaching challenges with creative solutions and seeing ideas through to completion
• Understand culture and creative, with the ability to build audiences across a wide range of genres and artists
• A confident communicator who can work well with people at all levels, negotiate and influence internal and external contacts.
• Awareness and interest in digital trends and emerging technology 

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.