An Iconic Address. A New Era of Manhattan Living.

Rose Associates is seeking an accomplished General Manager to lead one of New York City’s most ambitious office-to-residential transformations. Located in a landmark 38-story Times Square tower, this high-profile redevelopment is planned to deliver up to 1,250 residences alongside approximately 37,000 square feet of retail space.

This is more than a traditional property management role. It’s a rare opportunity to help bring an extraordinary residential destination to life, shape its operational identity, and establish a hospitality-driven experience from the ground up.

Working closely with ownership and senior leadership, you’ll oversee residential operations, navigate the complexities of a mixed-use environment, and build a high-performing team focused on exceptional service and financial performance.

The Opportunity

Build Something Exceptional: Lead residential operations through a major conversion and lease-up, establishing service standards, operational infrastructure, and a distinctive resident experience.
Own Performance: Direct budgeting, forecasting, financial reporting, vendor relationships, and operational initiatives that maximize asset value.
Lead the Team: Recruit, develop, and oversee property leadership, building personnel, and leasing operations, including labor relations in unionized environments.
Navigate Complexity: Partner with ownership, commercial and retail stakeholders, and internal teams to coordinate building operations, capital projects, maintenance, and regulatory compliance.
Elevate the Experience: Create a hospitality-driven culture that strengthens resident satisfaction, engagement, and retention.

Who We’re Looking For

An experienced NYC real estate leader who combines operational expertise, financial acumen, and a genuine passion for hospitality.
15+ years of multifamily property management experience, including senior leadership responsibilities.
Proven experience with luxury residential properties, lease-ups, new construction, or major repositioning projects.
Strong understanding of NYC building operations, building systems, regulatory requirements, and union labor relations.
Experience managing complex assets, ideally with commercial or retail components.
Demonstrated success building teams, managing budgets, and delivering exceptional resident experiences.
Bachelor’s degree in a related field or equivalent experience.
Proficiency in Microsoft Office and property management platforms, including Yardi, On-Site, and iLuvLeasing.
Valid New York State real estate license or ability to obtain one within 120 days of employment. Active license holders must register their license with Rose Associates upon hire.
Authorization to work in the United States.

Compensation & Benefits

$225,000 – $250,000 annual base salary, plus significant performance-based incentive compensation opportunities, and a comprehensive benefits package.

Why Rose Associates?

Founded in 1925, Rose Associates has spent more than a century shaping New York City’s residential landscape. Today, we continue to transform distinctive properties while investing in innovation, technology, and exceptional talent.

Some opportunities allow you to manage an exceptional property. This one allows you to help create it.

Join Rose Associates and help define the next chapter of 5 Times Square.

Work Environment & Equal Employment Opportunity

This is an on-site position requiring regular property inspections, staff supervision, interaction with residents and stakeholders, and coordination of building operations and emergency responses. Essential functions may require navigating stairs, working in varying environmental conditions, and entering residential areas where domestic pets are present. Evening and weekend availability may be required.

Candidates must be able to perform the essential functions of the position, with or without reasonable accommodation.

Rose Associates is an Equal Opportunity Employer committed to providing equal employment opportunities without regard to any characteristic protected by applicable federal, state, or local law. Reasonable accommodations are available to qualified applicants and employees in accordance with applicable law. Applicants requiring accommodation during the hiring process may contact Human Resources.

About the company

Rose Associates develops, owns and manages apartment communities for residents and property investors across the northeastern United States. Its projects include converting the landmark office tower at 70 Pine Street in Manhattan into residential and mixed-use space. The firm combines acquisitions and construction with day-to-day building operations for its own properties and outside owners, spanning luxury, workforce and affordable housing. Its asset management business guides property investment decisions, with clients paying annual fees based on assets managed and performance incentives. Founded in 1925, Rose Associates is headquartered in New York City.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, NY

Founded

1925

Get referred to Rose Associates

See people who can refer or advise you

Simplify's Take

What believers are saying

Interns get structured entry: Rose's eight-week summer program pairs participants with mentors and targets permanent hires.
Affordable-housing staff build credentials: Rose requires certification exams and annual specialist training for its tax-credit housing team.
Rising employees get outside development: Rose sends selected staff to the Real Estate Board of New York Fellows Program.

What critics are saying

Westchester managers need schedule flexibility: Rose's floater role requires weekend availability and after-hours emergency response.
Westchester management carries licensing requirements: Rose gives unlicensed hires 120 days to obtain a New York real-estate license.
Navy Green porter work is physical: Rose's Brooklyn posting requires lifting over 50 pounds and working in small spaces.

What makes Rose Associates unique

Rose keeps oversight centralized: the same executive team supervises company-owned properties and buildings managed for outside owners.
Rose has a specialist housing niche: its medical residential department works directly with hospitals, doctors and students.
Rose has certified supplier-diversity status: it operates as a Women's Business Enterprise.

Help us improve and share your feedback! Did you find this helpful?

Rose Associates

General Manager