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Full-Time

Ecommerce Visual Merchandising Coordinator

Confirmed live in the last 24 hours

Reformation

Reformation

501-1,000 employees

Sustainable fashion brand offering eco-friendly clothing

Hardware
Energy
Social Impact
Consumer Goods

Junior

Culver City, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Excel/Numbers/Sheets
Requirements
  • BA/BS degree required in business, economics, marketing, merchandising, or a related field
  • 1-2 years of Ecommerce or merchandising experience
  • A strong attention to detail
  • Entrepreneurial, creative, and scrappy mindset
  • Proficiency in MS Excel and Google Suite
  • Familiarity with Salesforce Business Manager is a plus, but not mandatory
Responsibilities
  • Maintain strong visual merchandising across Reformation.com to bring the brand to life and represent the full product assortment
  • Manage the featured merchandise and product highlights in key categories to accomplish strategic category growth targets
  • Support the maintenance of curated site edits around relevant shopping interests and visual filters that support product priorities and aid the customer shopping journey
  • Utilize both data and creative insights to create a seamless and compelling customer experience
  • Define the items in a given category by utilizing product attribution, and execute against it with categorization rules
  • Utilize data and develop insights to improve and optimize merchandising across the site
  • Analyze sales and site metrics to identify opportunities for increasing revenue, page views, and conversion
  • Demonstrate a strong understanding of Ecom KPIs and product performance: Revenue, conversion, AOV, SKU count, top performers, and inventory depth
  • Analyze CLP and product performance and draw customer and behavioral insights to drive engagement and share learnings with cross-functional teams with a focus on improvement and change recommendations
  • Perform analysis of go-live performance, share findings with cross-functional teams, and update visual merchandising accordingly
  • Support the feedback loop on product and category performance with Merchandising and Product Operations
  • Partner with the Paid Marketing and Lifecycle teams to ensure products featured on ad campaigns and marketing emails are effectively merchandised
  • Partner with the Brand Marketing team to identify merchandising opportunities to support key product initiatives based on customer demand

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation operates both online and in physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and customer experience, which helps reduce costs and offer competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making stylish, eco-friendly clothing accessible to environmentally conscious consumers.

Company Stage

Series B

Total Funding

$37M

Headquarters

Vernon, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Reformation's collaborations with high-profile partners like The New York City Ballet and Veja boost brand visibility and appeal.
  • The company's focus on digital transformation and technology integration positions it well for future growth and scalability.
  • Reformation's strong brand identity and commitment to sustainability attract a loyal customer base, fostering long-term customer relationships.

What critics are saying

  • The highly competitive fashion market requires constant innovation to stay ahead, posing a challenge for Reformation.
  • Dependence on the eco-conscious consumer segment may limit market reach and growth potential.

What makes Reformation unique

  • Reformation's unwavering commitment to sustainability sets it apart in the fashion industry, which is notorious for its environmental impact.
  • The direct-to-consumer model allows Reformation to maintain control over its brand and customer experience, unlike competitors who rely on intermediaries.
  • Innovative use of technology, such as the implementation of Centric PLM and interactive digital displays in stores, enhances operational efficiency and customer engagement.