Marketing Manager - Endoscopy, Middle East & North Africa, Marketing

About the Role

As Marketing Manager Endoscopy, MENA, your core objective is to develop and execute the regional marketing strategy to drive sustainable growth across the Endoscopy portfolio. Working closely with Sales, Business Unit leadership, distributors, Medical Affairs, Professional Education and EMEA stakeholders, you will identify growth opportunities, support successful product launches, strengthen customer engagement and ensure effective execution of marketing initiatives across the region.

You will play a pivotal role in translating regional and EMEA strategies into impactful local actions, supporting both direct and distributor markets while delivering measurable business results.

Territory: Middle East & North Africa (MENA)

Key Responsibilities

Marketing Strategy & Business Planning

• Develop and implement the MENA Endoscopy marketing strategy aligned with divisional and regional business objectives.
• Translate strategic priorities into actionable country and account-level growth plans.
• Analyze market dynamics, competitive landscape, market share trends and growth opportunities.
• Define and monitor business and marketing KPIs across franchises, ensuring execution through business reviews, field visits and stakeholder engagement.

Commercial Growth & Portfolio Development

• Partner closely with Sales teams, Business Unit leadership and distributors to accelerate business growth across the Endoscopy portfolio.
• Identify high-potential accounts and market opportunities to increase product adoption and market penetration.
• Support portfolio positioning, competitive differentiation and account activation strategies.
• Drive growth initiatives while protecting and expanding the established portfolio base.

Product Marketing & Launch Excellence

• Support the successful commercialization of innovative Endoscopy technologies and therapies.
• Develop compelling value propositions, positioning strategies and customer-focused marketing campaigns.
• Coordinate launch readiness activities across Marketing, Sales, Professional Education, Regulatory Affairs and Medical Affairs.
• Leverage customer and market insights to continuously refine marketing strategies and execution plans.

Customer Engagement & Clinical Value Creation

• Develop customer-centric initiatives that address unmet clinical and operational needs.
• Build relationships with healthcare professionals, key opinion leaders and strategic customers to understand market needs and adoption barriers.
• Collaborate with Professional Education teams to support therapy awareness and technology adoption.
• Ensure clinical evidence and health-economic value are effectively incorporated into marketing programs and communications.

Competitive Intelligence & Market Analysis

• Continuously monitor competitor activities, market developments and emerging trends.
• Identify business risks, competitive threats and recovery opportunities within key accounts.
• Develop differentiated positioning based on clinical outcomes, product performance, economic impact and Boston Scientific’s broader value proposition.

Cross-Functional & Regional Collaboration

• Collaborate effectively with Sales, Professional Education, Regulatory Affairs, Medical Affairs, Clinical teams and Business Unit leadership.
• Translate EMEA strategies into relevant and executable MENA market initiatives.
• Work closely with country teams and distribution partners to ensure consistent execution and market coverage.

Marketing Execution & Performance Management

• Establish KPIs and success metrics for marketing initiatives and monitor performance against objectives.
• Manage projects and activities within agreed budgets and strategic priorities.
• Drive disciplined execution and measure business impact across the region.
• Share market intelligence, customer insights and best practices to support continuous improvement.

What We're Looking For

• Bachelor's degree in Life Sciences, Biomedical Engineering, Pharmacy, Marketing, Business Administration or a related field.
• MBA or postgraduate qualification preferred.
• Minimum 5-7 years of experience within the medical device or healthcare industry, including at least 3 years in marketing, product management or commercial roles.
• Experience in Endoscopy, Gastroenterology or related therapeutic areas strongly preferred.
• Proven track record of developing and executing marketing strategies, product launches and business growth initiatives.
• Strong understanding of MENA healthcare markets, including direct and distributor business models, tender processes and market access dynamics.
• Strong analytical and commercial acumen with experience in forecasting, market analysis, KPI management and budget planning.
• Excellent communication, presentation and stakeholder management skills, with the ability to engage effectively with healthcare professionals, KOLs and senior business leaders.
• Demonstrated ability to work successfully within a matrix organization and lead through influence.
• Fluent English required; French is considered an advantage and Arabic is highly desirable.
• Results-oriented, agile and accountable, with strong project management and execution capabilities.
• Willingness to travel extensively across the MENA region (up to 70%).
• Valid passport and driving license.
• Strong commitment to ethics, compliance and Boston Scientific values.

Key Competencies

• Strategic Marketing & Business Planning
• Product Launch & Portfolio Management
• Commercial Growth & Market Development
• Customer & KOL Engagement
• Competitive Intelligence & Market Analysis
• Cross-Functional Leadership
• Budget Management & KPI Tracking
• Influencing & Stakeholder Management
• Project Management & Execution Excellence

Travel Requirement: Up to 70% travel across the MENA region.