Regional On Premise Manager
Red Bull
Regional On Premise Manager
Red Bull
Manufactures and markets energy drinks
The Role Model
Be the credible voice of On Premise for Red Bull. Ensure appropriate communication flow and knowledge transfer within the regional and national teams. Secure and optimise teamwork with all related business units.
Bring brand values, premium execution, and Red Bull On Premise philosphies to life as a role model for the entire team and the On Premise network. Constantly monitor image standards within the team.
Use your unique personality to showcase this premium brand and to build effective relationships with strategically important customers and industry contacts.
The Team Leader
Build and maintain a strong and highly effective team. Lead and coach all direct reports in a motivational way for increased productivity and engagement.
Take ownership of the regional/ national training plan. Guarantee customised trainings and coaching on a benchmark level to ensure continuous development of the team so that they stay on the cutting edge.
Evaluate the skill level of the On Premise team on a permanent basis and adjust plans to reach targets. Spend sufficient time in the field with the team to evaluate progress.
Ensure continuous development within the team through proper succession preparation.
The Strategic Operator
Take full responsibility for the development and implementation of the regional/ national On Premise business plan tailored to meet ambitious company goals. Continuously evaluate execution by spending time in field and by setting up appropriate KPI’s. Set up a proper route planning to ensure excellence in coverage and execution. Manage team to drive horizontal as well as vertical growth.
Know your market like the back of your hand. Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimise existing execution and maintain a sharp look-out for new opportunities—winning them over for Red Bull.
Together with the OPM find and develop marketing strategies and concepts to leverage the brand and increase product consumption in the ever-changing On Premise environment.
Ensure availability, premium On Premise activation and High 5 excellence at third party and Red Bull events.
The Business Manager
Plan and continuously develop the geographical area and team structure including human resource evaluation and allocation.
Manage and optimise available team resources, such as budget and POS material effectively.
Carry out ongoing analysis of market research, KPI’s and reporting tool database with an insight into action mentality.
Together with OPM work to deliver ambitious business planning which pushes On Premise forward also reflects overall market strategies and needs.
Recommended 2 years sales experience with a strong track record of success. Recommended 2 years of management experience (in the FMCG business is a plus). Experience in a Musketeer position preferred.
Strong On Premise industry knowledge and already have established contacts in the night scene or gastronomy, and/or you are able to make them quickly and smoothly.
Open, extroverted and not afraid to approach people. Inspire others with your genuine nature and contagious "can-do" attitude.
Ability to think and act like an entrepreneur.
Strategic and innovative commercial awareness and acumen (strong understanding of sales processes and financial systems).
Strong planning, prioritisation and organisational ability.
Highly developed analytical skills. Ability to translate data and insights from market research, sales analyses and forecasts into effective sales activation as well as compelling brand-marketing activities in response to changes in the On Premise environment.
Social Chameleon. Understands all groups of people, what every type of person has to deal with daily and knows how to act around them. Possesses self-awareness and is able to adapt communication, presentation and professional appearance according to audience and scene.
Clear understanding of markets, sales and distribution, consumer behaviour and competitor activity in FMCG context.
Solid presentation and communication skills such as selling, negotiating, training, coaching and active listening.
Self-motivated and is able to work independently in a high energy, fast-paced, field-based environment. Able and willing to work very flexible hours (including nights and weekends).
Value focus, professionalism, responsibility and passion.
Proficient in IOS and MS Office.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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