Your role

We are seeking a strategic and results-driven Senior Marketing individual to lead our Integrated Campaigns program at Dialpad. This pivotal role will drive strategy, project management, measurement, and performance of integrated marketing campaigns. The ideal candidate will possess extensive experience in B2B marketing, specializing in creating and executing impactful campaigns that enhance awareness, engagement, and revenue generation.

What you’ll do

• Develop comprehensive integrated marketing campaign strategies aligned with Dialpad’s business objectives, including product launches, verticals, and other key initiatives.
• Collaborate cross-functionally with product, demand generation, content, creative, enablement, operations, and sales teams to ensure cohesive campaign planning and execution.
• Own the marketing campaign calendar and lead end-to-end project management, including timeline development, resource allocation, and budget management.
• Utilize a data-driven approach to segment audiences, personalize messaging, and maximize campaign impact, while staying informed about industry trends, competitive landscape, and customer insights.
• Ensure consistent messaging and branding across all marketing channels, including digital, social, email, events, and traditional media, while coordinating with content creators and external vendors.
• Define clear campaign KPIs, track performance metrics, and analyze effectiveness to optimize future initiatives, providing regular updates to key stakeholders on progress and adjustments.
• Drive continuous improvement through testing, iteration, and adoption of best practices, monitoring campaign spending and adjusting allocations to maximize ROI.

Skills you’ll bring

• 5-7 years of experience in B2B marketing, with a focus on integrated campaign management.
• Management experience, desire to grow and scale a team long-term.
• Proven track record of developing and executing successful integrated marketing campaigns that drive measurable results.
• Strong project management skills with the ability to manage multiple projects simultaneously under deadlines.
• Excellent analytical skills and experience using data to optimize campaign performance and ROI.
• Collaborative team player with exceptional communication skills and the ability to influence cross-functional teams.
• Experience in the technology or SaaS industry is preferred. Experience with UCaaS or CCaaS solutions is a plus.
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.

Dialpad benefits and perks

Benefits, time-off, and wellness

An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, and we reimburse for gym membership costs, a variety of wellness events, and more!

Professional development

Dialpad offers reimbursement for expenses related to professional development, up to an annual limit per calendar year.