Social Media Coordinator

Job Description

The Coordinator, Social Media, reporting directly into the Senior Manager, Social Media will be responsible for executing and managing social media strategies that align with the brand’s image and business objectives. You will play a key role in enhancing brand visibility, engagement, and growth across digital platforms while ensuring all content reflects the premium nature of our brand.

Responsibilities:

• Develop concise creative briefs for select projects, partnering with cross-functional teams to align on objectives, messaging, and deliverables.
• Manage and implement the social media content calendar (Instagram, TikTok, Facebook and emerging platforms), ensuring timely publishing.
• Monitor, engage with, and grow social media communities by responding to comments, messages, and mentions in a timely and professional manner.
• Track and analyze key performance metrics (KPIs) to measure the effectiveness of social media strategies and identify opportunities for improvement.
• Stay updated on the latest trends, technologies, and best practices in social media to keep the brand at the forefront of innovation.
• Work closely with the Creative and Member Marketing teams to align social media efforts with overarching brand and business goals.
• Capture lofi content and post live from events, club openings, and key moments to showcase the brand’s lifestyle and exclusivity.
• Assist with financial and administrative processes to ensure seamless execution of projects and partnerships.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in social media management, preferably in the luxury, wellness, or fitness industry.
• Proven track record of managing and growing social media accounts.
• Strong knowledge of social media platforms, including content formats, analytics, and tools (e.g., Dash Social, Sprout Social, or similar).
• Excellent written and verbal communication skills with the ability to create engaging and grammatically flawless content.
• A strong eye for aesthetics and detail, with the ability to align visuals with a luxury brand identity.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing skills are a plus.
• Passion for health, wellness, and fitness, with an understanding of the luxury market.
• Creative thinker with a proactive and adaptable approach.
• Strong organizational and multitasking skills to handle multiple projects and deadlines.
• A team player with a collaborative mindset and a willingness to learn.
• Ability to work in a fast-paced, high-performance environment.

Pay Transparency: Min $66K - Max $70K

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.