Senior Director of Product Marketing @ SoFi

Senior Director of Product Marketing

Invest

Posted on 4/3/2023

INACTIVE

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

Mergers & Acquisitions (M&A)

Requirements

10+ years of relevant marketing experience, preferably in consumer product marketing, with quantifiable revenue responsibility
Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels
Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
Analytics: Use data to drive strategy, execution, and optimization
Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
Flexibility: Problem-solve in a fast-paced, self-driven environment
Growth: Proven track record of building budgets and programs that support efficient growth
Bachelor's degree required

Responsibilities

Act as the CMO for your product with a vision on the long-term strategy & near-term execution
Create & lead marketing strategies based out of consumer & competitive insights
Develop creative briefs and approve the creative that will get deployed across channels. Iterate frequently on the product positioning, value proposition and go-to-market strategy
Manage the channel allocation mix and bonus strategy to optimize acquisition
Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

We’re seeking a seasoned marketer to lead the marketing function for SoFi Invest. This includes owning the value proposition, go-to-market plan, acquisition and engagement strategy. SoFi Invest is a unique product that offers investing options in brokerage, robo (automated), crypto, IPOs and IRAs and makes them all available in one, user-friendly app alongside SoFi’s suite of other product offerings. We support our customers (who we call members) with free benefits such as CFP access, financial content and reward points that incentivize healthy investing behavior to help “Get Your Money Right.” This role plays a critical function in accelerating acquisition among our target audience and exposing members to our investment products & content that will make confident investors building long-term wealth. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams such as finance, product, engineering, risk and the business unit.

What you’ll do:

Act as the CMO for your product with a vision on the long-term strategy & near-term execution
Create & lead marketing strategies based out of consumer & competitive insights
Develop creative briefs and approve the creative that will get deployed across channels. Iterate frequently on the product positioning, value proposition and go-to-market strategy.
Manage the channel allocation mix and bonus strategy to optimize acquisition
Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage

What you’ll need:

10+ years of relevant marketing experience, preferably in consumer product marketing, with quantifiable revenue responsibility
Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels
Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
Analytics: Use data to drive strategy, execution, and optimization
Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
Flexibility: Problem-solve in a fast-paced, self-driven environment
Growth: Proven track record of building budgets and programs that support efficient growth
Bachelor’s degree required

Nice to have:

MBAs encouraged to apply

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

1,001-5,000 employees

Website

Lender and financial services provider

Company Overview

SoFi’s mission is to help people reach financial independence to realize their ambitions.

Benefits

You’re taken care of. SoFi employees receive comprehensive health, vision, dental, life insurance, and disability benefits—as well as flexible time off, fitness, fertility, and family planning options.
Realize your ambitions. We want to help our employees achieve financial freedom, just like our members. That’s why we contribute $200 per month toward your student loans to help pay down your debt—plus free financial classes.
Never stop learning. We offer frequent training, mentorship opportunities, and leadership programs to develop our people. We also cover tuition costs for approved programs, up to $5,250 per year.

Company Core Values

Put our members’ interests first.
Run after problems.
Embrace diversity. Everyone should feel welcome, included and able to contribute.
Get to the truth and make principle-based decisions.
Make your footprint bigger than your foot.
Do the right thing. If you’re not sure, do the harder thing.
Set ambitious goals, be gritty, be accountable.
Take care of other people and help them grow.
Iterate, learn, innovate.
Be SoFi missionaries.
…and don’t forget to smile.