Senior Director of Product Marketing
Posted on 4/3/2023
San Francisco, CA, USA
Experience Level
Desired Skills
Data Analysis
Mergers & Acquisitions (M&A)
  • 10+ years of relevant marketing experience, preferably in consumer product marketing, with quantifiable revenue responsibility
  • Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels
  • Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
  • Analytics: Use data to drive strategy, execution, and optimization
  • Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
  • Flexibility: Problem-solve in a fast-paced, self-driven environment
  • Growth: Proven track record of building budgets and programs that support efficient growth
  • Bachelor's degree required
  • Act as the CMO for your product with a vision on the long-term strategy & near-term execution
  • Create & lead marketing strategies based out of consumer & competitive insights
  • Develop creative briefs and approve the creative that will get deployed across channels. Iterate frequently on the product positioning, value proposition and go-to-market strategy
  • Manage the channel allocation mix and bonus strategy to optimize acquisition
  • Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage

1,001-5,000 employees

Lender and financial services provider
Company Overview
SoFi’s mission is to help people reach financial independence to realize their ambitions.
  • You’re taken care of. SoFi employees receive comprehensive health, vision, dental, life insurance, and disability benefits—as well as flexible time off, fitness, fertility, and family planning options.
  • Realize your ambitions. We want to help our employees achieve financial freedom, just like our members. That’s why we contribute $200 per month toward your student loans to help pay down your debt—plus free financial classes.
  • Never stop learning. We offer frequent training, mentorship opportunities, and leadership programs to develop our people. We also cover tuition costs for approved programs, up to $5,250 per year.
Company Core Values
  • Put our members’ interests first.
  • Run after problems.
  • Embrace diversity. Everyone should feel welcome, included and able to contribute.
  • Get to the truth and make principle-based decisions.
  • Make your footprint bigger than your foot.
  • Do the right thing. If you’re not sure, do the harder thing.
  • Set ambitious goals, be gritty, be accountable.
  • Take care of other people and help them grow.
  • Iterate, learn, innovate.
  • Be SoFi missionaries.
  • …and don’t forget to smile.