Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
We’re seeking a seasoned marketer to lead the marketing function for SoFi Invest. This includes owning the value proposition, go-to-market plan, acquisition and engagement strategy. SoFi Invest is a unique product that offers investing options in brokerage, robo (automated), crypto, IPOs and IRAs and makes them all available in one, user-friendly app alongside SoFi’s suite of other product offerings. We support our customers (who we call members) with free benefits such as CFP access, financial content and reward points that incentivize healthy investing behavior to help “Get Your Money Right.” This role plays a critical function in accelerating acquisition among our target audience and exposing members to our investment products & content that will make confident investors building long-term wealth. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams such as finance, product, engineering, risk and the business unit.
What you’ll do:
- Act as the CMO for your product with a vision on the long-term strategy & near-term execution
- Create & lead marketing strategies based out of consumer & competitive insights
- Develop creative briefs and approve the creative that will get deployed across channels. Iterate frequently on the product positioning, value proposition and go-to-market strategy.
- Manage the channel allocation mix and bonus strategy to optimize acquisition
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
What you’ll need:
- 10+ years of relevant marketing experience, preferably in consumer product marketing, with quantifiable revenue responsibility
- Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels
- Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
- Analytics: Use data to drive strategy, execution, and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced, self-driven environment
- Growth: Proven track record of building budgets and programs that support efficient growth
- Bachelor’s degree required
Nice to have:
MBAs encouraged to apply
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
