Digital Marketing Specialist - Social Media

Job Description

The Digital Marketing Specialist - Social Media manages the planning, development, execution, and measurement of organic social media for Syngenta Professional Solutions. The role works with internal stakeholders to deliver timely, engaging, and brand-aligned content while monitoring social channels and audience activity. The role also supports other digital marketing activities as required.

• Manage organic social media activities from stakeholder briefing and content development through publishing, community management, and performance measurement.
• Develop and maintain the social media content calendar, publish brand-aligned content across relevant social channels using approved tools and platforms, and quickly adapt the schedule to address emerging business needs and timely content opportunities.
• Monitor social media activity, coordinate responses, and escalate sensitive or time-critical issues as required.
• Use social listening and performance data to identify audience trends, engagement opportunities, competitor activity, and recommendations for future content.
• Partner with Marketing and Sales teams at events, trade shows, customer visits, and other field activities to capture and develop timely written, visual, social media and video content.
• Provide backup and overflow support to the Marketing Operations team as capacity allows, completing defined tasks such as website updates, program sheet revisions, and other straightforward content or digital marketing work.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• At least 4-5 years of experience planning, publishing, and analyzing organic social media content.
• Experience creating and editing content for social media, websites, marketing materials, or other digital channels.
• Experience capturing content at events, trade shows, customer visits, or similar field activities is preferred.
• Knowledge of organic social media planning, publishing, community management, social listening, and performance measurement.
• Understanding of content development for written, visual, and video formats.
• Working knowledge of digital marketing practices across social media, websites, email, and e-commerce.

Critical Technical, Professional and Personal Capabilities

• Strong writing, editing, and basic content-creation skills.
• Ability to manage a planned content calendar while responding quickly to emerging needs and opportunities.
• Ability to interpret social media performance data and apply findings to future content.

Critical Success Factors & Key Challenges

• Identifying and capturing relevant content during events, customer visits, and other field activities.
• Balancing primary social media responsibilities with backup and overflow support for Marketing Operations.
• Strong collaboration skills and confidence working with Marketing, Sales, customers, and external partners.

Travel Requirements: Approximately 10-15%, generally one trip per month.

Additional Information

• A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs. 

• Full Benefit Package (Medical, Dental & Vision) that starts your first day. 

• 401k plan with company match, Profit Sharing & Retirement Savings Contribution. 

• Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits. 

Syngenta has been ranked as a top employer by Science Journal. Learn more about our team and our mission here: https://www.youtube.com/watch?v=OVCN_51GbNI 

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. 

Use of AI in Our Recruitment Process

At Syngenta, we use artificial intelligence (AI) to screen applications for high-volume roles.

When you submit an application, AI technology assesses your profile against the job requirements and generates a matching score. This score reflects how closely your qualifications, skills, and experience align with the role's criteria as defined in the job description.

WL: 3B

Compensation: 59200 to 88800 (USD) (YEARLY)