VP of Marketing
Posted on 2/7/2024

51-200 employees

Performance management and feedback software
Company Overview
PerformYard distinguishes itself in the performance management software market through its comprehensive suite that integrates performance reviews, goal management, and continuous feedback within a user-centric interface, facilitating a streamlined experience for both HR professionals and employees. The platform's emphasis on collaborative goal setting and performance trend analysis, coupled with a visual dashboard for monitoring employee sentiment, enables organizations to make data-driven decisions and tailor their management practices to diverse employee cohorts. This focus on customization and actionable insights positions PerformYard as a valuable tool for companies seeking to enhance their performance management processes and employee engagement.

Company Stage


Total Funding





Arlington, Virginia

Growth & Insights

6 month growth


1 year growth


2 year growth

Remote in USA • Arlington, VA, USA
Experience Level
Desired Skills
Lead Generation
Growth & Marketing
  • 8-12 Years of relevant experience
  • Experience collaborating with a high-velocity inside sales team
  • Experience in B2B SaaS
  • Experience marketing a $5k-50k ACV solution with a broad horizontal market
  • Experience with conversion-focused paid-media, especially paid-social in environments where attribution and return on ad spend was closely monitored
  • Experience at a high-growth team with successful track record of collaborating with C-level leadership
  • Experience scaling in a business between $20-$100M in ARR
  • Own a commitment to source company revenue growth by generating buying-ready inbound leads for the sales team
  • Convert hundreds of product demos per month while staying within the limits of an acceptable CAC Payback Ratio
  • Build models that lay out a path and hold the team accountable to aggressive growth goals and cash flow goals
  • Translate revenue goals into team goals and individual goals, then engage in project prioritization with your team
  • Strategize with the senior leadership team on company-level initiatives
  • Oversee the optimization of a large paid media budget, through tight attribution and budget allocation systems
  • Oversee the generation of new opportunities for paid lead investments through channel expansion and channel strategy expansion
  • Oversee lifecycle marketing, the nurture and conversion of a high volume of leads
  • Manage an existing team of 4 marketing professionals, setting strategy, and developing
  • Build on the existing team to support growth targets, team structure and hiring
  • Collaborate closely with sales on lead quality/quantity as well as sales enablement to ensure we’re hitting our shared revenue goal
  • Oversee brand building, product positioning, and lead/demand generation - with a primary focus on lead/demand generation
  • Oversee new product releases and go-to-market strategies
  • Oversee and expand on high-volume account-based-marketing
  • Source, negotiate and manage relationships with lead generation partners in HR Software
Desired Qualifications
  • Experience with a similar playbook of high volume inbound lead generation
  • Excited about a high-growth environment that holds itself to tight standards of efficiency
  • Experience with a similar playbook of high volume inbound lead generation
  • Positioning a horizontal solution with broad appeal across industries